Department of Trust serves up the BetBudget Café in multi-channel Cheltenham Festival consumer marketing push

Campaign features BetBudget ambassadors Harry Skelton and Stephen ‘Racing Blogger’ Power

BetBudget, the easy-to-use budgeting app for punters, has launched its first consumer marketing campaign for the 2023 Cheltenham Festival.

The campaign – fronted by four-time Festival winner Harry Skelton – features experiential marketing, brand ambassador activation and social media content, as well as digital and print advertising. It aims to recruit consumers to download and use the app which tracks gambling spend across multiple betting and bank accounts.

During the four-day event, Festival-goers that have downloaded the BetBudget app can visit the BetBudget Café and collect a free bacon bap. The café is prominently located directly opposite Cheltenham Spa station.

Fellow BetBudget ambassador, influencer Stephen Power aka ‘Racing Blogger’, is making appearances at the BetBudget Café to drive awareness and interact with customers.

Skelton and Power are also using their high-profile social media platforms to share exclusive BetBudget content and highlight the importance of tracking gambling spend to their followers.

A digital and print advertising campaign across national and regional Reach plc sites has been supported by a competition to win cash prizes of up to £500 for people who download the app via the Mirror.

Skelton, the 2020/21 Champion Jockey, who has a number of chances at the Festival this week, said: “As a free app, downloading BetBudget is a simple step that horse racing bettors can take to help stay in control of their spending. I’m pleased to be working with BetBudget and Department of Trust to demonstrate the benefits it brings during the highlight of the racing calendar.”

Department of Trust CEO Charles Cohen said: “While BetBudget is relevant for all bettors, it is of particular appeal to regular horse racing punters. Using BetBudget, they can track their spend and ensure they bet within their means across different operators and bank accounts.”