The Arena Group and Gaud-Hammer Gaming Group announced the launch of Esports Illustrated, a new media platform dedicated to providing exclusive, in-depth coverage of esports with analysis, player and team interviews, and behind-the-scenes glimpses of major competitive gaming events.
“We are thrilled to launch Esports Illustrated, a trusted source of information and inspiration for those passionate about esports,” said L. Anthony Gaud, GaudHammer Gaming Group CEO. “Esports Illustrated ultimately seeks to cultivate a vibrant lifestyle brand for industry professionals, collegiate players, gamers, and global fans embracing popular esports titles such as League of Legends, Call of Duty, VALORANT, and Apex Legends.”
The Arena Group, home to more than 250 brands including Sports Illustrated, Parade, Men’s Journal, TheStreet, and over 109 million unique visitors according to Comscore in January, will power and integrate the new destination into SI.com. Sports Illustrated, through its youth sports tournaments division, Prospects by Sports Illustrated, has also been running esports tournaments across multiple titles for competitive and casual gamers since 2021.
“As Sports Illustrated continues to expand its reach, we are thrilled to provide our audiences with a comprehensive look into the games, players, and communities shaping the Esports industry,” said Chris Pirrone, Senior Vice President & General Manager of Sports Illustrated.