Mr. Gamble, an award-winning online casino comparison platform, has recently announced the appointment of Paul Puolakka as its new Chief Marketing Officer. Puolakka, who brings close to a decade of experience in the iGaming industry, has already started in his new role to help the company boost its reach.
Mr. Gamble’s co-founder Jonas Kyllönen congratulated Paul on his appointment, stating that his extensive knowledge and expertise would help the company continue its impressive growth trajectory.
Puolakka himself expressed excitement at joining the team: “I am thrilled to join such a dynamic and talented team. The company has already earned a reputation as a leader in the online gambling industry, and I look forward to helping drive this success forward.”
As the new CMO, Puolakka will be responsible for overseeing all aspects of Mr. Gamble’s marketing efforts, including branding, acquisition, and retention. He will work closely with both the marketing and sales teams to develop and implement new strategies for driving growth and revenue.
As a leading informational hub for casino comparisons and reviews, Mr. Gamble has earned multiple accolades for its informative content and commitment to transparency. Most recently, the Mr. Gamble team’s coverage of the best online casino bonuses won them the title of the Best Bonus Comparison Affiliate of 2022.
The platform also aims to provide unbiased information about online casinos, bonuses, and payment methods, making it a valuable resource for online gamblers.
Having tapped Puolakka for the CMO role, Mr. Gamble is poised to solidify its position in the industry, with leadership expressing enthusiasm over the upcoming changes.
Blaze Gaming turns up the heat by joining First Look Games
Rising star studio gets serious about game promotion by partnering with award-winning marketing platform that directly connects providers and affiliates
First Look Games, the ultimate marketing platform for game studios, has partnered with Blaze Gaming as the up-and-coming provider looks to drive awareness of its titles among affiliates and players.
As a partner of First Look Games, Blaze Gaming gains access to a fully branded library where it can upload information and assets for each of its games. This can then be downloaded by a network of approved affiliates and used to create reviews and previews.
The First Look Games library is powerful and sophisticated, with providers such as Blaze Gaming able to upload game sheets, logos, images and videos for each title in their portfolio.
The provider can even offer demo links for each of its games, with player verification that is carried out seamlessly by 1account. This means that affiliates in highly regulated markets such as the UK can still offer demo games to their audiences.
Blaze Gaming has complete control over the assets it shares via its library, and when those assets are made available to affiliates. It can even offer a “first look” to certain affiliates up to two weeks before a new game launches.
This allows affiliates to build anticipation of the game ahead of its launch – when it goes live, players can then fire up the reels without delay.
Elliott Resnick of First Look Games, said: “It’s great to see Blaze Gaming engaging with affiliates by using our award-winning platform. First Look Games provides cost-effective game marketing that is proven to work, and Blaze can now take advantage of its unrivalled power and reach.”
Keith Goddard, CEO at Blaze Gaming, added: “We are excited to leverage First Look Games and its suite of features and tools to directly connect with affiliates and make them aware of the awesome games in our portfolio so that more players can discover Blaze Gaming and our innovative, entertaining slots for the first time.”
Affiliate GGR Doubles in 2023: Affilka by SOFTSWISS Recap
Affilka by SOFTSWISS, a leading affiliate management software provider, registers a two-fold increase in affiliate Gross Gaming Revenue (GGR) in 2023.
In 2023, Affilka by SOFTSWISS significantly bolstered its reach, welcoming 120 new brands into its partner network, now exceeding 320 brands. Moreover, almost 100,000 new affiliate accounts were registered during the same timeframe, marking a 176% increase over the previous year. The number of new affiliate accounts registered in 2023 represents 43.5% of the total registrations since the platform’s establishment in 2018.
The rise in new affiliate accounts has led to a notable acceleration in new player registrations, exceeding 24 million over the past year. Compared to 2022, this metric has increased around 2.4 times, highlighting the impact of effective affiliate management on success within the iGaming landscape.
In 2023, the number of unique clicks on referral links with Affilka by SOFTSWISS increased notably, jumping 4.4 times compared to 2022. This growth can be credited to the expansion of the affiliate partner network and the improved brands’ capabilities using Affilka by SOFTSWISS.
In the financial review of Affilka by SOFTSWISS, notable growth is evident over the past year. Notably, the player deposit amount surged 2.4 times, the affiliate GGR nearly doubled, and affiliate payments increased by 70%.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, remarks: “Our recent performance boost can be attributed to our robust referral infrastructure, ensuring smooth traffic flow that converts into higher player deposit amounts. We’re seeing an uptick in partner payments because we refined the commission constructor, allowing for more flexibility and customised management of partner rewards.
We invest consistently in innovation and improving user experience in affiliate marketing, recognising its crucial role in iGaming. Our mission is to provide clients with a comprehensive affiliate marketing software solution vital for their operations. We prioritise exceptional service to attract new clients and ensure their continued loyalty.”
In the last quarter of the previous year, the world’s leading agency, Kantar, conducted a customer satisfaction survey for Affilka by SOFTSWISS. The average score obtained was 8.1 out of 10, with 91% of respondents expressing satisfaction with the product. Additionally, the satisfaction score for account managers was also high at 9.1 out of 10, with 97% of clients expressing contentment with the quality of work provided by Affilka’s account managers.
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
A little news about Fabrizio Romano x 20SHOTS
Affiliate marketing product provider 20SHOTS has kicked off the launch of its newly enhanced department with a loud, proud, “Here we gooooooo!” as it signs football journalist and influencer Fabrizio Romano.
The signing is part of the suite of services 20SHOTS is providing to Stats Performa’s Opta – the first being the creation of a bespoke Premier League fantasy football game, Opta Five, which will feature on the data analytics’ company’s Players Ratings Game Hub.
Now, not only is 20SHOTS creating the game, it’s also managing the marketing activities from inception to conclusion. And part of drumming up buzz and attention for Opta Games Hub has been signing football transfer legend Romano.
“This partnership represents a great step forward for us,” remarks 20SHOTS co-founder and CEO Jacob Kalms, “as it shows off our skills not just as a product builder and operator, but as a marketer and 360° partner for our clients”.
As part of the new campaign, Romano has already written an article for Opta Analyst alongside running two separate tutorial videos taking his users through the new Opta Five and Opta max products, shared with his millions of followers.
The second part of the campaign had Romano competing against his audience on a new game, Opta Streak, which was released to the Opta Games Hub 26 Jan, with Romano playing against his followers all over the world the following weekend.
20SHOTS marketing and content production
This partnership is just the latest major news 20SHOTS has shared, from major investment partners to taking the Brazilian market by storm. And now, signing major players to boost its marketing offerings.
Romano said that he’s proud to partner with both 20SHOTS and Opta for the campaign:
“The partnership just made sense to me,” he says, “as both companies are making waves in the football and iGaming worlds. Opta’s new Players Ratings Hub is a great place for football fans to spend time looking at stats and using their knowledge to win prizes. And 20SHOTS Premier League fantasy football game is incredibly fun and also offers a lot of chances to win big.
“Partnerships like this also offer value to my followers and align with their interests, which is a primary goal for any partnership I enter into.”
Considering that Romano’s other media partners include Google Pixel, the fragrance Laverne and other high profile products, this is a major win for 20SHOTS and Opta.
Kalms says: “This is another win that shows 20SHOTS has not only the reach to get big personalities on board, but also the intrinsic knowledge of our customers’ target market – sourcing relevant partners who will help increase brand awareness of the new platform and in turn convert to paying customers.
“We’re thrilled at the attention Romano has already brought to Opta Games Hub and this is only the beginning,” he concludes.
20SHOTS’ marketing services mean handling campaigns from start to finish: from sourcing partners to content, timing, tracking, reporting and analysis.
“Clients don’t need to get involved or go back and forth with personalities or media partners,” Kalms explains. “We handle it all.”
Further marketing work for Opta includes signing what Kalms refers to as a “big personality in the fantasy football space”.
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