Gross gaming revenue in the Bay State has potential to reach $500m in first year as OpenBet marks its 18th state launch with FanDuel
OpenBet, a global sports betting entertainment company, is extending its position across the US with a day one launch in Massachusetts, the latest legalized mobile sports betting market.
Massachusetts has a proud sporting history and is home to some of the world’s biggest teams, including the Boston Red Sox, New England Patriots, Boston Celtics and Boston Bruins. With a state-wide fanbase of some of the biggest teams in the US, Massachusetts is projected to be in the top ten for sports betting handle and revenue, according to various industry observers and OpenBet’s own research.
Mobile sports betting officially launches on March 10, ahead of March Madness. OpenBet projects that Gross Gaming Revenue (GGR) in the state could reach the $500 million mark after its first year in operation, through engaging betting content powered by rock solid technology that the company is renowned for.
Entry to the Bay State commemorates OpenBet’s 18th launch with FanDuel, with the leading operator utilizing its core betting and platform technology. OpenBet’s pioneering same-game parlay product, powered by SportCast, will bring unrivalled betting opportunities across a host of sportsbooks including DraftKings, BetMGM, and WynnBET.
Cathryn Lai, Chief Commercial Officer at OpenBet, said: “It’s fantastic to see Massachusetts embrace mobile sports betting, bringing a new wave of entertainment to the state. We enjoyed an impressive launch in Ohio at the beginning of the year, and we’re pleased to be bringing our searing technology and same game parlay products to Massachusetts sports fans in time for March Madness.
“The entire OpenBet team knows the important role they play in delivering success for our sportsbook customers. Massachusetts is no different, and we’re ready to hit the big stage as the state prepares for a landmark launch.”