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Tally Technology Partners With NSX To Deploy Fan Engagement Platform Across Brazil’s Premier Sports Betting Ecosystem

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Tally Technology, the premier fan engagement platform, has partnered with NSX, the most complete sports betting ecosystem in Brazil, to provide a new free-to-play prediction game for select domestic and international soccer matches.

The new game will cover two fixtures per week, with fans in the soccer-mad country vying to win prizes including free bets provided by NSX partner Betnacional. Tally’s free-to-play prediction game provides the opportunity for fans to be introduced to sports betting, while gaining the opportunity to win special bonus prizes based on monthly performances.

Designed to drive betting interest among Brazilian soccer fans, Tally’s industry-leading customer activation platform also will allow NSX and its partners to uncover unique customer insights that deepen fan relationships, while increasing revenue and acquisition opportunities for betting operators.

A sports betting ecosystem that provides the platform for various sports betting sites in Brazil, including industry leader Betnacional, NSX allows fans to navigate wagering markets, bet in real time, analyze game statistics and easily make transactions in and out of the platform.

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Brad Vettese, CEO of Tally, said: “We’re excited to help NSX create deeper engagements with Brazilian soccer fans and provide unique value to their partners. With our adaptable platform, we’ve crafted a plan specific to NSX’s needs and the needs of their partners, to bridge the gap between soccer fans and their brand partners.”

Eric Gaigher at NSX, said: “We are always looking for new ways to engage with Brazilian soccer fans and Tally’s platform provides us with the perfect opportunity to do exactly that, through a fun and free-to-play predictions game. We look forward to the game going live and believe it will be greeted enthusiastically by supporters, while also delivering considerable traffic to our partners.”

Tally Technology was founded in 2018 as a free-to-play prediction game for brands, professional sports teams, leagues and media platforms seeking a turnkey fan engagement platform. As part of the natural game play, Tally is building a database of unique users and gathering data on those users’ gaming, wagering, brand preferences, consumer spending and other insights.

Over the past four years, Tally has recorded more than 20 million predictions from unique users across North, Central and South America. It is the fan engagement platform choice of some of the biggest names in sports, including the Los Angeles Rams, Green Bay Packers, Buffalo Bills, Los Angeles Lakers, Atlanta Hawks, Buffalo Sabres, St. Louis Blues, Edmonton Oilers, Los Angeles Kings, Ceará and Atlético MG.

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Betnacional

PRAGMATIC PLAY TAKES MULTI-PRODUCT OFFERING LIVE WITH BETNACIONAL IN BRAZIL

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The provider rolls out three of its popular verticals with Betnacional in Brazil

Pragmatic Play, a leading content supplier to the iGaming industry, has taken three of its popular product suites live with Betnacional, the leading Brazilian brand.

Players of the NSX-owned brand can now enjoy Pragmatic Play’s expansive collection of Slot games, including the hugely popular Big Bass series, as well as Sweet Bonanza and Gates of Olympus.

As part of the deal, Pragmatic Play’s portfolio of groundbreaking Live Casino products is also now live for Betnacional customers, including player favourites such as Vegas Ball Bonanza and Sweet Bonanza CandyLand alongside classic live dealer titles such as Blackjack and Roulette.

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Furthermore, players can now enjoy the supplier’s acclaimed range of immersive Virtual Sports titles, including horse and greyhound racing alongside popular release Force 1.

Pragmatic Play continues to build upon its impressive position in the Latin American market, with a significant presence in multiple jurisdictions. The partnership follows recent signings with the likes of Salsa Technology and Jogar.com.vc, with the supplier’s content continuing to perform exceptionally well in the market.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Betnacional is an emerging brand throughout Brazil, and I’m thrilled Pragmatic Play is further strengthening its position in the Latin American market through this partnership”.

“Pragmatic Play has seen tremendous success in the region with its wide range of Slots, Live Casino and Virtual Sports products, and I am confident that visitors to the Betnacional brand will embrace and enjoy everything on offer.”

Luiz Andrade Lima from Betnacional, added: “Pragmatic Play continues to be one of the most in-demand suppliers throughout Latin America, and especially in Brazil, so we’re extremely excited to be bringing its titles to our casino.

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“Taking such a comprehensive array of content live has allowed us to start 2024 with a real statement of intent, and we’re confident we’ll reap the rewards.”

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