Sky Betting and Gaming renews partnership with Spotlight Sports Group for Cheltenham

Spotlight Sports Group (SSG), a world-leading technology, content and media company, has announced a new partnership with Sky Betting and Gaming. This partnership will see Spotlight Sports Group develop and manage a racing content hub in Sky Betting and Gaming branding with horseracing content for the ever-popular Cheltenham Festival.

Last year, SSG produced a Cheltenham Festival content hub for Sky Betting and Gaming and due to the great success and learnings from that partnership this year’s edition includes further enhancements in content and functionality. The hub will feature add-to-betslip functionality, live odds, social share capabilities and customer CMS access.

The development of this content hub allows Sky Betting and Gaming to differentiate their Cheltenham Festival content for their audience, which in turn will help maximise key racing-interested audiences during one of the largest racing events of the year.

Speaking of the agreement, Andrew Mook, Head of Marketing Strategy & Planning at Sky Betting and Gaming said: “We know from some great success last year that these content hubs succeed in engaging our audience. Spotlight Sports Group’s technical expertise allows us to maximise the potential opportunity from the biggest sports events of the year, whilst also allowing us to differentiate our content strategy from our competitors.”

Head of UK and Ireland B2B sales for Spotlight Sports Group, Daniel Smith, spoke about the renewed partnership, saying: “We are delighted to be working with one of the biggest brands in the industry again this year, as we roll out the newest edition of the Cheltenham Festival Hub. We’re especially excited to showcase an adapted and amended hub this year following learnings from last year. I’m looking forward to delivering what will no doubt be the best hub we’ve built so far. Sky Betting and Gaming and its team are brilliant to work with and we can’t wait to bring their content strategy to life.”

Spotlight Sports Group content hubs are proven to drive revenues with a rich content experience for betting audiences. They provide partners with a state-of-the-art solution, no technical burden and the ability to provide content in any language for big events or be a long-term content solution.