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Brazil

PRAGMATIC PLAY GROWS BRAZIL PRESENCE WITH SA ESPORTES AGREEMENT

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The provider signs a collaboration with key Brazilian operator for three leading verticals

Pragmatic Play, a leading content provider to the iGaming industry, has further extended its presence in the Brazilian market by signing a deal with local operator SA Esportes.

As the latest operator to join Pragmatic Play’s extensive partner network, SA Esportes’ customers will benefit from the provider’s popular Slots, Live Casino, and Virtual Sports content, featuring a variety of unique titles that are proven to boost engagement.

Recently released slots such as Sword of Ares, as well as award-winning titles like Sugar Rush will soon be live, alongside a vast collection of Live Casino titles, including staples Sweet Bonanza CandyLand and Mega Wheel.

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In addition, Virtual Sports products such as Force 1, as well as football, horse and greyhound racing will be enjoyed by the operator’s player base, with the titles providing detailed 3D renderings of the popular sporting events.

The deal provides yet another boost to Pragmatic Play’s presence in Brazil, reasserting the region’s status as a leading source of commercial opportunity for the provider as it continues on its impressive trajectory of LatAm dominance.

Victor Arias, Vice President of Latin American Operations at Pragmatic Play, said: “We’re delighted to take three of our most prominent verticals with another up-and-coming Brazilian operator.

“Our presence in the region continues to crystallise with each addition to our impressive operator network, and we expect to reach more Brazilian players than ever before thanks to our partnership with SA Esportes.”

SA Esportes representative said: “The variety of content featured in Pragmatic Play’s portfolio is truly unmatched in the iGaming landscape, and we will be privileged to be able to offer their products to our customers.

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“We expect them to be impressed by the sheer variety of content that will be available to them, and expect to see a significant boost to our metrics as a consequence.”

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Brazil

PRAGMATIC PLAY GOES LIVE WITH PIXBET FOR THE BRAZILIAN MARKET

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The provider rolls out three of its main verticals with PixBet in Latin America

Pragmatic Play, a leading content supplier to the iGaming industry, has solidified its presence in the Brazilian market activating its products on PixBet’s site, a leading operator in Latin America.

Pragmatic Play has integrated its diverse portfolio of Slots, Live Casino, and Virtual Sports titles onto PixBet’s online platform, becoming available to its large customer base across the region.

PixBet’s customers can now benefit from Pragmatic Play’s extensive range of games, including fan-favourites Gates of Olympus and the recent Blackjack X offering, which promises to become a popular choice across the continent.

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The alliance underscores Pragmatic Play’s continued commitment to expansion across Latin American markets, delivering exceptional gaming experiences to players through innovation and entertainment.

Victor Arias, VP of Latin America at ARRISE powering Pragmatic Play, said: “This launch reinforces Pragmatic Play’s commitment to delivering cutting-edge gaming experiences to players across Latin America and also highlights the brand’s dedication to expanding its footprint in the dynamic Brazilian market.”

Ernildo Junior, CEO of PixBet, added: “Having Pragmatic Play’s multi-product portfolio marks a significant milestone for PixBet as we continue to elevate our offerings in the Latin American iGaming landscape, providing our players with top-tier gaming experiences.”

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Aposta Ganha

Aposta Ganha Partners with Fast Track to Enhance Player Engagement in the Brazilian Market

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Aposta Ganha, a prominent iGaming operator catering to the LATAM market with a focus on Brazil, announces a strategic partnership with Fast Track, a leading CRM technology company, to elevate player engagement and loyalty in their markets.

Aposta Ganha, recognised for its comprehensive igaming offerings and commitment to delivering exceptional player experiences, collaborates with Fast Track to integrate innovative CRM solutions. This partnership marks a significant milestone in enhancing player engagement strategies across the iGaming landscape, leveraging Aposta Ganha’s market expertise with Fast Track’s advanced CRM technology.

By seamlessly integrating Fast Track’s AI-powered CRM platform, Aposta Ganha can now deliver personalised gaming experiences at scale, driving deeper player engagement and retention. Fast Track’s real-time data capabilities and automation empower operators to execute hyper-targeted campaigns and dynamic player journeys, tailored specifically for their audience.

“We are excited to partner with Fast Track to enhance player engagement and loyalty in the Brazilian market,” said Halison Rodrigues, Commercial Director of Aposta Ganha. “This collaboration represents a strategic move to further strengthen our position as a leading iGaming operator in the region, leveraging Fast Track’s expertise to deliver personalised gaming experiences that resonate with our players.”

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Simon Lidzén, CEO and Co-Founder of Fast Track, shared his enthusiasm for the partnership, stating, “Partnering with Aposta Ganha presents a unique opportunity to elevate player engagement in the Brazilian market. Together, we are committed to delivering personalised gaming experiences that drive long-term player loyalty and satisfaction.”

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Brazil

Vibra Gaming launches VLT division

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Go-to LatAm content and platform developer unveils new terminals division following retail success in several Brazilian states

Vibra Gaming, the go-to LatAm content and platform developer  has launched a new retail VLT division dedicated to the rapidly regulating region following its initial success in several Brazilian states.

Vibra VLT provides flexible options enabling our technology to work with any customer request. In combination with our current online casino and sportsbook platform offering, the VLTs complete a true omnichannel solution, GLI-certified and ready for Brazil and other countries’ regulatory requirements. Plans include to launch terminals in Mexico and Peru in the coming months as well. 

Our EGM platform used by the terminals has been specifically designed for this region. It can adapt to any existing hardware clients already have in place, featuring in-house localized and third-party aggregated content. This type of flexibility is a big demand in the Latam region and a fundamental aspect of Vibra’s approach to market.

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Vibra’s success in offering its own platform and content on terminals in Brazil in the last year accelerated the launch of the new VLT division. Plans are to significantly expand its content portfolio across hundreds more video lottery terminals in Brazil following the great reception of its games on VLTs in the states of Paraíba and Maranhão.

In June 2023, Vibra became one of the first providers to launch lottery-certified content on VLTs and retail terminals with its ‘Scratch-a-Lot’ product becoming an instant fan favorite. Scratch-a-Lot is a GLI-certified game built specifically for instant lottery markets such as Brazilian states, United States Class-2, and other countries around the globe. It allows players to experience the excitement of Vibra’s traditional casino games like Piggy Cash and Condorito, in jurisdictions that only allow lottery products.

Ramiro Atucha, CEO, Vibra Gaming, said: “Today is a really proud day for the team and I. We now have a complete full range of content and technology products with the launch of Vibra VLT.

“We offer our own content (Vibra Gaming), our own omnichannel platform and technology solutions (Vibra Solutions), and now our own VLT platform solutions (Vibra VLT), catering to any need customers may have, all of which is fully flexible and fully localized for the LatAm market.”

“Our first steps in the VLT market have been hugely successful, integrating our platform and our content across terminals in Brazil and the launch of the new division is the next, natural step. We’re very excited for the future.”

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