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Tundra Esports’ award-winning gaming creative director, Danny Lopez, launches new creative studio

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Story Mode, a London-based creative studio specialising in youth culture-driven content, is pleased to announce its official launch today. Founded by Danny Lopez, who has a decade of experience delivering video content and creative strategy for world-renowned brands, Story Mode will focus on making authentic, engaging and entertaining content to elevate brand identities, and is already boasting clientele such as Bukayo Saka and Jesse Lingard.

Utilising Lopez’s expertise in the creative and content space, Story Mode will elevate brands, pro players, athletes, musicians and content creators from across the world with a high level of quality content, while also enabling brands to genuinely and regularly connect with elusive youth audiences. Story Mode will focus on five key pillars: Content, Creative, Social Media, Events and Consulting, to create an all-encompassing brand package to ensure their clients stand out. Campaigns will offer multiple touch points needed to grow audiences with key fans through social media to wider brand exposure through live activations.

Current Story Mode clients include England international footballer Bukayo Saka, where Story Mode produced his long-awaited TikTok channel launch, JLingz Esports, the organisation headed up by former Manchester United player Jesse Lingard, Middle-Eastern organisation Falcon Esports and London-based Tundra Esports. Story Mode will continue to grow its network of clientele, spanning across esports organisations, leagues and tournament operators, personal branding for players and creators, mainstream sports, media and entertainment, and corporate brands.

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With a decade of experience creating and producing esports, gaming and youth culture entertainment content, Danny Lopez specialises in brand management, strategy, creative, merchandise, social media and content. Beginning his esports career at esports organisation Fnatic as Creative Director in 2015, Danny continued to explore the world of creativity in esports working with publishers and tournament organisers including Riot Games and FACEIT, before heading to North America to work with Immortals and NYXL on the Blizzard Overwatch League. Danny was responsible for generating the brand identity for the David Beckham co-owned sports organisation Guild Esports, which led to him being nominated for Esports Creative of the Year at the 2021 Esports Awards.

More recently as Director of Marketing and Content at Tundra Esports, Lopez oversaw all marketing verticals including social media, content creators and ambassadors, and brand partnership activations. He also produced and directed the Platinum Viddy award-winning music video for Outplayed – the world’s first grime gaming anthem by P Money, featuring international footballer Virgil van Dijk, as well as producing all video content for Tundra’s DOTA 2, Fortnite and Rocket League rosters.

Managing Director of Story Mode, Danny Lopez commented: “We saw a huge gap in the EU market for creative that truly spoke the language of youth culture. At Tundra, we received so many inquiries from brands and personalities asking how we pulled off our own content, we decided to fill the void and build a business around it. Authentic storytelling is something that can be difficult to navigate, but we believe we’ve mastered it at Story Mode.”

Executive Chairman Carleton Curtis also commented: “With the emergence of youth-native platforms such as TikTok, it’s more important than ever to speak authentically and connect with communities in ways that delight and inspire. Story Mode has already established itself as a pioneer in the esports space and will continue bridging the gap between gaming, culture and entertainment. Story Mode will also help individual personalities build their own brands online, and we believe our products will be something others will imitate, but never replicate.”

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QTech Games quick to integrate fresh-faced content from Kitsune Studios

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QTech Games quick to integrate fresh-faced content from Kitsune Studios
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Emerging-markets leader expands its content offering with new games from emerging studio from Hacksaw’s OpenRGS production line

QTech Games, the leading game aggregator for emerging markets, has continued to build the strong momentum in its pipeline, thanks to its latest deal with rising-star supplier, Kitsune Studios, part of the bold OpenRGS studio initiative from Hacksaw Gaming.

Integrating content from such an innovative and well-credentialed studio, founded on Hacksaw’s heritage and expertise, adds yet more creative muscle to QTech Games’ burgeoning platform, which is taking the widest range of online games to emerging territories with established names, such as Playtech and Aviatrix, sitting alongside the industry’s most exciting up-and-coming providers.

The games made available to its partners via the deal include Kitsune’s foundational title, The Library, and its hotly anticipated latest release, Club Cabana.

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Kitsune Studios’ designs are premised on play-now vertical screens for optimized gameplay on the go. And while its gaming suite neatly aligns with any device (smartphone, tablet and desktop) it remains mobile-first, a cornerstone of QTech’s proprietary technical platform, affording games providers and operators one of the fastest integration available. Through this aggregation-leading platform, which has sealed its definitive status as a global gaming one-stop shop, clients enjoy the best performance and customer support available, localised to every region across both developing and more mature markets.

The deal organically broadens Manchester-based Kitsune Studios’ international footprint, unlocking untapped jurisdictions for diversified growth from Asia to Africa and Eastern Europe to Latin America, where Kitsune Studios is looking to make a big impression over the coming 12 months.

Philip Doftvik, QTech Games’ CEO, said: “We’re committed to rolling out high-calibre content that drives revenue for our partners. And this deal with Kitsune Studios both extends our impressive sequential pipeline for 2025, and also demonstrates that our diverse portfolio draws from a deep well of established stars and emerging forces in slots provision. We can’t wait to watch how these games perform across a spread of new markets for Kitsune.”

Phillip Douglas, CEO & Founder of Kitsune Studios, added: “At Kitsune, we’re all about pushing what slot games can be — creating immersive experiences that feel fresh, bold, and full of personality. Partnering with QTech gives us an exciting opportunity to share that vision with new players in emerging markets.

“Their smart tech and distribution reach mean our games will land in front of the right audiences — and that’s huge for a growing studio like ours. We’re excited to see how players respond as we continue telling stories and breaking a few rules along the way.”

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The post QTech Games quick to integrate fresh-faced content from Kitsune Studios appeared first on European Gaming Industry News.

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OddsMatrix announces record performance numbers during 2024/25 football season

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OddsMatrix announces record performance numbers during 2024/25 football season
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OddsMatrix, EveryMatrix’s tier-1 turnkey sportsbook platform and odds feed service, has revealed significant year-on-year growth across its football product during the 2024/25 season, headlined by a rise in player prop betting.

Inclusive of all domestic global club football, major continental championships and international competitions, OddsMatrix delivered an average 2024/25 margin of 11.8%, a sharp increase on 2023/24 performance.

Overall turnover grew 28% season-on-season with volume of football bets placed on the platform surging 34% from 241.5 million in 2023/24 to 324.1 million in 2024/25 as the supplier continued to expand its client network and benefit from existing customer growth.

Demonstrating that behaviours are changing within the football betting community, the steepest season-on-season growth came in player prop betting. Dominated by the Shots on Target and Player to be Booked markets, player prop turnover grew 72% compared to 2023/24 with revenues from the betting type increasing 84% among OddsMatrix’s growing, global client base.

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Fuelled by OddsMatrix’s recent integration partnership with Kero Sports and further development of its own in-house prop pricing models, player prop betting growth was further pronounced during the Champions League with shots betting accelerating 158% season-on-season while wagering on assists increased 149% during the 2024/25 continental championship.

The OddsMatrix numbers also point to sustained momentum for the well-established Bet Builder product. Firmly established as a sportsbook essential, the product continues to grow, alongside the award-winning sportsbook revealing a 127% season-on-season rise in Bet Builder turnover – driven by deeper in-house pricing integration.

Last week OddsMatrix was crowned sports betting supplier and sportsbook platform supplier of the year at the EGR B2B Awards 2025, alongside EveryMatrix picking up three major honours including top prize Full service platform of the year.

Tor Skeie, CEO, OddsMatrix, said: “It’s been another memorable club football season, with standout moments from PSG, Liverpool and Napoli. At OddsMatrix, we’re proud to have achieved exceptional year-on-year growth across our core football product metrics. 

“In the last 12 months, not only have we rolled out a new proprietary horse racing solution, we’ve worked hard to enhance our football product with broader event coverage, increased in-house pricing, extended market uptime, enriched content, faster settlement, and smarter risk management – demonstrating our continued commitment to strengthening the core of our sportsbook offering. 

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“These enhancements were instrumental in securing turnkey sportsbook partnerships with several ambitious operators during the 2024/25 season and we look forward to building on this momentum with more innovative product developments lined up for the new 2025/26 campaign.” 

The post OddsMatrix announces record performance numbers during 2024/25 football season appeared first on European Gaming Industry News.

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Spinomenal presents new slot: Queen of Oasis

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Spinomenal presents new slot: Queen of Oasis
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Leading iGaming content provider Spinomenal has released its latest title, Queen of Oasis.

Set against the rolling ancient Egyptian dunes and lush, palm-lined oases, Queen of Oasis immerses players in an elegant world of riches. Camels, vultures, antelopes, snakes, and the powerful Queen herself bring this 5-reel slot to life. The reels sit within two ornate marble pillars where the bejewelled Queen represents the Wild symbol.

During the main game, the Queen counts for any symbol except Free Spins and Bonus symbols. Finding five Wild symbols on a winning line pays x2,000 the bet.

Queen of Oasis is a crowning triumph thanks to the two superb features, a Bonus game and Free Spins. Three or more Scattered Free Spins symbols trigger the special feature. Before Free Spins commence, players can either accept the current number awarded or throw caution to the wind to earn more – up to 50 free spins. Once activated, one to three stacked Wilds are placed on random reels during each spin and boosting potential returns.

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The bonus game is initiated when three or more Scattered Bonus Symbols land on the reels. Players kick off with three spins and the goal is finding as many urns as possible to increase the multiplier metre which pays out once the spins are finished. Each sector of the multiplier metre is filled by five winning symbols and there is an opportunity to bag an extra spin by finding the +1 symbol.

Synced Reels and Expanding Reels add another exciting element to the Bonus Game.

Spinomenal CO-CEO, Omer Henya commented: “Queen of Oasis is a beautiful blend of visual elegance and bold gameplay. Every feature has been created to captivate, reward, and raise the bar for what an Egyptian-themed slot can deliver.”

The post Spinomenal presents new slot: Queen of Oasis appeared first on European Gaming Industry News.

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