Relax Gaming set to collaborate with AboutSlots to enhance content offering

Relax Gaming, the iGaming aggregator and supplier of unique content has partnered with AboutSlots .com, one of iGaming’s leading affiliates to develop a brand-new, player-led slot game this year.

Set to launch in July 2023, this highly anticipated custom-built title will be developed in unison between the pair, with Relax Gaming’s highly experienced development team calling upon the collective knowledge of AboutSlots’ iGaming aficionados to craft a game perfectly geared towards players.

AboutSlots .com was built to make gambling simple, guiding players, old and new, through every step of the process when it comes to finding the very best games at the very best casinos on the internet.

As part of the collaboration, Relax will also utilise the invaluable experience of CasinoDaddy, a hugely popular slots stream, that makes up a part of the AboutSlots brand. Since launching in 2016, CasinoDaddy has amassed over 181,000 followers on Twitch and 86,000 subscribers on YouTube, amassing more than 60,000,000 views.

This landmark partnership marks the latest in a series of collaborative projects led by Relax Gaming that sees the studio team up with influential industry insiders to develop quality gaming content.

Commenting on the partnership, Simon Hammon, CEO at Relax Gaming, said: “We are incredibly excited about partnering with the AboutSlots team to create an exciting new release. Listening to players and engaging with the streamer community has been a firm part of our strategy at Relax Gaming for years and we are proud to be building upon that with the announcement of this collaboration! AboutSlots’ entertainment value within the community is well known, and we are eager to see what we can build together.”

Anton Joelsson, co-founder of Joelsson Media Group AB / Aboutslots .com, added: “Relax has always been the obvious choice for us as the provider we wanted to create a game with, as their games have been very much appreciated by us and our community.

“Players can expect a lot of action from our upcoming release in the form of an attractive base game, lovely music & design, feature buys that suit all playing styles and a max win that is in the top segment of all games from Relax. We’re confident our viewers will appreciate the little details that we put into the game that connect us as streamers and our community. I very much look forward to seeing our viewers’ reactions when its released!”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was recently named Casino/Slots Developer of the Year at the SBC Awards, Best Mobile Gaming Software Provider at the EGR B2B Awards and the Best Game Provider at the AskGamblers Awards. On top of that, the company has consistently enjoyed myriad other industry awards and nominations this year.

In total, Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.