Push Gaming broadens Belgian profile with Circus partnership

B2B gaming supplier Push Gaming has seen its partnership agreement with Belgian operator Circus go live, strengthening the profile of the provider and its diverse range of quality slot content in the country.

Courtesy of a direct integration, Belgian players at Circus.be can now enjoy Push’s recent releases, Generous Jack, Mystery Mission – to the Moon and Retro Tapes as well as its wide range of fan favourite games including the award-winning Jammin’ Jars series, the classic Razor Shark and its much-loved ‘Fat’ family of titles.

Circus, the flagship brand of GAMING1, and the entertainment branch of Ardent Group is the leading operator in Belgium and is set to launch Push content across its Dutch platform in the coming months.

The rollout is the latest in a 12-month period that has seen significant commercial growth for Push Gaming with recent partners including Pokerstars, Kindred, Sky Bet, ComeOn Group and 888 as it bolsters its position in regulated markets globally.

This follows a period of acclaim for Circus, having become the sponsor of the Brussels Basketball club and hosted a gala match between KAA Gent and Standard de Liège, which featured Ronaldinho playing with each team for a half.

The stellar year has resulted in GAMING1 being recognised in EGR’s Power 50 list, announced in December 2022. The EGR Power 50 provides a comprehensive a rundown of the key industry power players and how they are performing against their competitors.

Fiona Hickey, Director of New Business and Markets at Push Gaming, said: “Circus is the leading brand in the Benelux countries and to see our incredible range of games live on its platforms is a fantastic way to finish 2022.

“It’s been a hugely busy year for us at Push but ultimately a very successful one and we’ve seen our portfolio integrated with tier-one operators across the globe – these are exciting times for us as a studio.”

Jean-Christophe Choffray Head of gaming at Circus.be, added: “To maintain our lead in the markets we operate in, we need to ensure we have the best possible content available and as such, we’ve had designs on Push Gaming’s titles for some time. Naturally, we’re delighted to see them go live.

“The launch in Belgium has been a great success and we look forward to replicating that in the Netherlands early next year.”

Established as one of the industry’s most entertaining suppliers, Push Gaming is live across the majority of Europe’s key regulated markets with the likes of LeoVegas, Entain, 32red, 888, Casumo, Betsson, Svenska Spel and Sky Bet.