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SportingRisk, the experts in Betting, Forecasting and Analytics in Sport, has appointed B2B specialist Andy Phillips as its new Chief Commercial Officer.

Phillips is to focus on expanding SportingRisk’s existing tier one client portfolio and delivering on the company’s ambitious growth aspirations. In September, SportingRisk announced the  launch of PropFutures, a player prop and interval-based markets product, and his role will accelerate its adoption and capture new opportunities within developing betting markets.

Speaking on his appointment, Phillips said SportingRisk was in an excellent position for future growth because of its proprietary IP. Phillips said: “I’m thrilled to join SportingRisk as the business has unique data and innovative products that are extremely relevant to the current market.  The team has developed an in-house database whilst working on the performance side of professional football and then battle tested its predictive models over 8 years as a profitable betting syndicate. With those tools we can help operators continue to get value from their sports data, which is becoming increasingly expensive and complex to handle.  We have tier one clients already live and several in the pipeline and I’m really looking forward to getting out and talking to more operators in 2023.”

Phillips has 15 years’ experience working at the intersection of sports data, technology, betting and media.  He has held senior commercial roles at Genius Sports and Nasdaq Inc and worked as a consultant for operators, start ups and investors in the space.

Henry Newman, SportingRisk CEO, commented: “Andy brings a wealth of sports data and betting technology experience to the business as we look to deliver on our sales strategy in 2023. Our ability to present pricing and insights from one source is unique and will be a game-changer for operators looking to deliver truly-engaging betting experiences.”