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iGaming 3.0: Trueplay outlines the future at ICE2023

Published

2 years ago

January 20, 2023

Reading Time: 3 minutes

Trueplay takes part and is available for meetings at the ICE London 2023 on 7-9 February

The online gaming industry has been changing rapidly in recent years, with many new players entering the market and existing operators fighting for customers. ICE London is the world’s largest gaming show, where all the latest innovations in the iGaming industry are announced. And Trueplay has something to bring to the table. By tokenizing gaming businesses, Trueplay not only helps reach higher metrics but changes the industry.

Why iGaming needs tokenization

Blockchain is fundamentally changing how industries operate by introducing trustless and tamperproof smart contracts. At its core, the technology is an immutable ledger that tracks transactions without the need for a centralized authority, eliminating the possibility of tampering with data after it has been recorded. It makes blockchain attractive for iGaming operators looking for ways to increase consumer trust in their betting brands.

Prague Gaming & TECH Summit 2025 (25-26 March)

Tokenization can attract players through loyalty programs and rewards, retain them with exclusive experiences, and even convert them into gamblers willing to pay more than they normally would for something that’s not worth as much as its face value. Furthermore, tokenization converts a traditional asset into a digital token, making it possible to trade an asset on distributed ledgers. It allows casinos to get ahead of their competitors while enjoying the benefits of tokenization themselves.

Trueplay bridges the gap between emerging smart contract technology and traditional online casinos with its gamified mechanics from the crypto world called Play to Earn and Hold to Earn. By putting such Tokenized Loyalty Programs in place, the company helps bring casinos into the blockchain era and reap the harvest first.

“Evolution of all online industries to Web 3 is inevitable, and iGaming is no exclusion. The concept of iGaming 3.0 takes the industry step further and helps you prepare for what’s to come. Tokenization is one of the latest technological breakthroughs that can help casinos stay competitive as they adapt to an increasingly difficult environment. And Trueplay is here for them to put a safety layer between Web 2 and Web 3 models,” says Alex Antsyferov, CBO at Trueplay.

The know-how of Trueplay

Trueplay provides two tokenized loyalty programs: Play to Earn and Hold to Earn. The Play to Earn program rewards players for playing on the casino’s website. Players earn branded tokens, which they can bet again. The Hold to Earn program rewards players for holding their tokens for a while and makes them return to the platform to get the earned.

The advantages for businesses include but are not limited to a loyal audience, higher GGR, retention, etc. As an operator, you can expect to see the following benefits after implementing Trueplay Loyalty Programs:

Up to 5.2 times higher retention rate within six months. Players using Trueplay are more likely to play again after leaving the casino than those not using it, so your churn rate will drop significantly with this new technology in place.
148% higher traffic ROI and 67.4% higher ARPPU. Trueplay increases the number of players who make more bets on your platform. You’ll have more loyal customers who enjoy their experience and stick around longer.
Better security for both sides of the equation. For operators and gamers, no personal data is required or shared through this process.
Easy integration and a single set-up fee. Trueplay allows to tokenize any operating casino without extensive technical work.
Full support. The Trueplay specialists developed a marketing strategy to make your users tune in to new opportunities.

Trueplay is constantly improving the product for casino operators and owners to make the most of it. The team will present all the updates and new features coming this year at ICE London 2023, which takes place at ExCeL London, February 7-9. The Trueplay stand is S9-360. If you’re interested in meeting up with the Trueplay team there, message: [email protected]

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GGPoker Hosts Exclusive Online Satellites To WSOP Circuit Montreal

Published

2 hours ago

June 30, 2025

Zoltan Tundik

Reading Time: 2 minutes

Prestigious live poker event to run August 18 through September 2 at Playground, in Kahnawake

GGPoker, the World’s Biggest Poker Room, is excited to announce the launch of online satellite tournaments for the upcoming WSOP Circuit Montreal live poker festival, which runs August 18 through September 2 at Playground.

The online qualifiers launched across Canada on Sunday, June 15, with satellites expected to be made available in Ontario later today. Players can win their way into the WSOP-C Main Event for free, with multiple freeroll tournaments hosted at GGPoker.

The WSOP Circuit is one of the biggest and most popular live tournament series in the world, with more than $225M in prizes won during the most recent 2024/2025 season.

WSOP-C Montreal will be hosted at Playground, the award-winning gaming and entertainment destination located just minutes from downtown Montreal. At least $5M in prizes will be won over the course of the festival, which will be headlined by the WSOP-C Montreal Main Event:

Buy-In: $2,500
Guaranteed Prizes: $2.2M
Day 1 Flights: Day 1A on August 28, Day 1B on August 29 and Day 1C on August 30
Day 2: August 31
Final Day: September 1

Daniel Negreanu, GGPoker Global Ambassador, expressed his enthusiasm for WSOP Circuit Montreal: “I’m always pumped when WSOP events are held in Canada and the wonderful Canadian poker community gets to share in the thrills and excitement associated with the world’s top poker experience. Win your way in at GGPoker and take aim at at least $5M in prizes – it’s going to be great!”

“We are absolutely thrilled to host not only one, but two WSOP Circuit events at Playground this year!” said Playground’s Vice President of Gaming Operations, Ryan Bevens. “Playground has always been where poker dreams come true, and we look forward to welcoming players from across Canada and around the world to experience the excitement and prestige that only WSOP-C events bring. See you soon!”

Each GGPoker WSOP-C Montreal Main Event satellite winner will snag exclusive GGPoker-branded merchandise in addition to their $2,500 Main Event ticket.

WSOP Circuit Montreal will use the recently launched WSOP+ application to ensure that players enjoy the best experience possible. The application makes event registration, player tracking, and content sharing easier than ever before.

To register for WSOP-C Montreal Main Event satellite tournaments, please log in to GGPoker.

To learn more about WSOP-C Montreal at Playground, please visit: playground.ca/poker/tournaments/wsop-c-montreal-2025

Please note that all amounts mentioned in the above press release are denominated in Canadian dollars.

The post GGPoker Hosts Exclusive Online Satellites To WSOP Circuit Montreal appeared first on European Gaming Industry News.

Latest News

LGUs, state university get Php20-M emergency vehicles from PAGCOR

Published

2 hours ago

June 30, 2025

Zoltan Tundik

Reading Time: 2 minutes

The Philippine Amusement and Gaming Corporation on Thursday, June 26, turned over ten Patient Transport Vehicles (PTVs) worth Php20 million to several local government units and a state university to enhance their emergency medical services.

During the turnover ceremony at the PAGCOR Corporate Office in Pasay City, six PTVs were awarded to the municipalities of Palanan, Quezon, San Isidro, Cabagan, San Mariano, and San Pablo, all in Isabela province.

The City of Parañaque, the municipalities of Tanauan in Batangas and Balabac in Palawan as well as the Mariano Marcos State University (MMSU) in Ilocos Norte also received one PTV unit each.

Each vehicle is fitted with a GPS navigation system and essential medical equipment such as an ambulance stretcher, oxygen tank, wheelchair, and first aid kit.

PAGCOR Chairman and CEO Alejandro H. Tengco joins officials from nine local government units and the Mariano Marcos State University for a photo opportunity during the turnover of 10 Patient Transport Vehicles (PTVs) last June 26, 2025.

PAGCOR Chairman and CEO Alejandro H. Tengco said the PTV distribution is part of the agency’s efforts to improve healthcare delivery and to enhance access to medical services especially in geographically isolated communities.

“We want to ensure that even remote areas have the means to respond to medical emergencies. This is part of PAGCOR’s commitment to reach communities that need government support the most,” Mr. Tengco said.

“‘Yan po ang hangad ng PAGCOR; salamat sa pagkakataong makatulong at makapaglingkod sa inyo,” Mr. Tengco told the PTV recipients during the turnover event.

PAGCOR Vice President for the Corporate Social Responsibility Group Ramon Stephen Villaflor (2nd from left) and Assistant Vice President for Community Relations and Services Eric Balcos (far left) hand over the ceremonial vehicle key to Atty. Christopher A. Mamauag (3rd from left), Mayor of Cabagan, Isabela.

Mayor Christopher A. Mamauag of Cabagan, Isabela – a town where travel to tertiary hospitals takes several hours – expressed gratitude for the assistance and said the vehicle will significantly boost the town’s emergency response capabilities.

“Kami po ay nagpapasalamat kay President Ferdinand Marcos Jr., at sa PAGCOR, sa pamumuno ni Chairman Alejandro Tengco, sa pagpapaunlak sa aming kahilingan na magkaroon ng Patient Transport Vehicle para sa aming mga kababayan sa bayan ng Cabagan.

“Malaking tulong po ito at gagamitin namin ito ng wasto,” he said.

Each patient transport vehicle donated by PAGCOR is equipped with a GPS navigation system, an ambulance stretcher with mounted restraining system, medical oxygen, a wheelchair, and a first aid kit.

The post LGUs, state university get Php20-M emergency vehicles from PAGCOR appeared first on European Gaming Industry News.

Latest News

Evolution Launches First Live Casino Studio in the Philippines

Published

2 hours ago

June 30, 2025

Zoltan Tundik

Reading Time: < 1 minute

Evolution has announced that its first-ever live casino studio in Asia went live today.

Located in Cebu, the Philippines, the studio marks a significant milestone in Evolution’s Asia-Pacific expansion and serves the regulated Philippine online gaming market, which is the first licensed iGaming jurisdiction in Asia.

The new operation launches in partnership with One Visaya Gaming Corporation (OVG), an industry leading company which operates with strict adherence to PAGCOR’S (Philippines Amusement and Gaming Corporation) code of conduct. This collaboration allows Evolution to offer its trusted live casino content to operators licensed in the Philippines.

Evolution’s state-of-the-art live casino studio in Cebu will initially offer Baccarat tables. Lightning Roulette and other game shows — including Marble Race and the standout Super Color Game, designed especially for players in the Philippines — are due to launch later this year. This new studio marks a major step in Evolution’s commitment to delivering localised, fully compliant entertainment tailored to regional markets.

Gionata La Torre, Evolution’s Chief Executive Officer for Europe, said: “We’re proud to launch our first live casino studio in Asia in the Philippines and be part of its regulated online gaming market. This new studio is a major milestone in our long-term commitment to the region. Partnering with OVG allows us to deliver world-class live content tailored to local preferences through licensed operators.”

La Torre added: “With player favourites available from day one and more exciting titles on the way, our focus remains on quality, innovation, and localisation — the keys to building trust and lasting engagement in any market.”

For trade press and media enquiries, please contact:
Amy Riches, Head of Marketing, [email protected]

For investor enquiries, please contact:
Carl Linton, Head of Investor Relations, [email protected]

The post Evolution Launches First Live Casino Studio in the Philippines appeared first on European Gaming Industry News.