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Chalkline Sports and SCA Promotions have teamed up to deliver casino marketing teams free-to-play sports prediction games for online and retail customers.

SCA Promotions will back promotional prizes for each contest from $10,000 to up to $1,000,000.

All promotional opportunities are detailed at

The new promotional platform features sports prediction contests for all major sports, with special free-to-play single game parlay pick’em’s for massive sports events like the Super Bowl and the College Football Championship Game, as well as for multi-day events like The Masters, the NBA Finals and the World Series.

With casinos engaging patrons and building loyalty through sports-focused promotions, Chalkline and SCA Promotions see a unique opportunity to help properties build robust player databases leveraging the continued strength of sports viewership.

The mobile-first jackpot games can easily be distributed across online channels–including web, email, social and SMS–and retail activations–including kiosks, QR codes and digital signage.

Bob Hamman, SCA Promotions Founder and CEO, said:
“There’s one thing I know for sure: casino patrons love big prizes and they love sports.

SCA Promotions has backed over 120,000 promotional events, and we’ve seen the value of sports in driving engagement while ensuring our clients’ high ROI.

The team at Chalkline has the experience and the technology platform to scale for every Big Game for every casino in North America, and we’re excited to partner with them to bring more ways to play to our clients.”

Daniel Kustelski, Chalkline CEO & Co-founder, said:
“Anyone who knows casino promotions knows SCA Promotions–they’ve been a market leader for decades.

Chalkline has run free-to-play prediction contests for every major sporting event in North America, from the Super Bowl to NCAA Basketball tournament to the Kentucky Derby to the World Series.

This partnership allows us to add jackpot-sized prizes to contests fans love, and gives casinos a new and real-time way for fans to enjoy their favorite Big Game as part of their retail and online experience.”