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Leading iGaming operator ComeOn Group announced appointing Sherwin Jarvand as their Chief Data Officer. Sherwin joined the company as Director of Customer Engagement over two years ago, and as of January 2023, will join the Executive Team to lead ComeOn Group’s Data Strategy, in addition to his previous remit. Sherwin has held diverse positions across analytics, product and most recently expertly using data driven insights to drive customer marketing and personalised player engagement.

ComeOn’s focus over the past years has been delivering seamless technology paired with personalised content and real-time CRM to give their customers a Netflix style of experience. During 2022, the Group announced several exciting partnerships and products, accelerating achievements in using data to deliver a personalised player experience, a strategy that will be enhanced with this executive appointment.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “I’m delighted about Sherwin’s promotion and that he will be a part of the executive team. Sherwin has an outstanding track record in the industry, and I am sure that he will further intensify our efforts around personalisation and player engagement enablers for us to continue delivering an exciting and safe entertainment experience to our customers. To add, I am also very proud that we have promoted talent from within, which is something we always encourage from a people strategy perspective here at ComeOn.

Sherwin Jarvand, Chief Data Officer at ComeOn Group, said: “I feel privileged to lead the Data Strategy and join the Executive team here at ComeOn Group. There is a huge opportunity to utilise our rich data to continue to accelerate our business. For us, data has always played a crucial part of our business strategy and our vision to personalise our products and services, enable smarter decision making and ultimately enhancing the experience of our players”

Sherwin will be based in ComeOn Group’s Headquarter office in Malta, reporting to Chief Executive officer Juergen Reutter.