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Operator to sponsor Cardiff, Gillingham and Sheffield Wednesday for major third round clashes against Premier League opposition

Stake, one of the world’s fastest-growing betting and gaming operators have enhanced their live sports streaming offering, allowing customers globally to watch the English FA Cup.

The operator has aligned their product upgrade with three new partnerships, signing deals to support lower league sides Cardiff City, Gillingham and Sheffield Wednesday as they bid to upset the odds against Premier League sides Leeds United, Leicester City and Newcastle.

The deals will see the operator’s branding adorn sleeves along with in-ground LED in three of the round’s most eye-catching ties.

Stake customers globally will be able to watch the third round of one of the world’s oldest and most famous cup competitions on desktop and mobile devices.

Stake will support their sponsorship and live streaming activity with a series of media activations, working with club legends and ambassadors to produce editorial and social media content, introducing the sides to the operators’ vast global audience – profiling Cardiff City, Gillingham and Sheffield Wednesday alongside the likes of World Cup winner Sergio Aguero, the UFC and Drake.

Dominic Rae, Sponsorship Manager at Stake .com said: “The FA Cup is one of the world’s oldest and most famous club knockout competitions. As part of our investment in top quality sports and entertainment content we have added live streaming of every match to our platform for users globally to watch and enjoy.

To support the live pictures we have signed a series of commercial partnerships with lower league opponents of Premier League sides, backing them as they bid to deliver famous giant killings. The sponsorships won’t only consist of branding visible on kits and within stadia, but will see us work with clubs to boost their profile and the tournament at large amongst our global audience of football fans, many of whom will be betting on and streaming the FA Cup on our platform for the first time.”