Blueprint Gaming
Blueprint Gaming expands presence in Ontario through new NorthStar Bets partnership
Canadian growth continues with leading online gaming and sports betting brand
Blueprint Gaming has furthered its profile in the burgeoning Ontario market courtesy of a new agreement with NorthStar Gaming, which owns and operates NorthStar Bets.
Now live with a leading operator in the Ontario marketplace, Blueprint’s launch titles include Fishing Frenzy: The Big Catch, The Goonies and a selection of Megaways This latest deal will eventually see the studio’s entire slots portfolio made available for NorthStar’s players and will herald a significantly greater audience, particularly for its content specifically tailored for Canada. Deal or No Deal A Canadian-owned and operated brand, NorthStar Bets delivers a uniquely local, premier user experience and Blueprint’s diverse and quality content, which is no stranger to Canadian players, is set to provide a considerable enhancement to the studio’s foothold in Ontario.
Jo Purvis, Director of Key Accounts and Marketing UK at Blueprint Gaming, said: “Ontario is one of our key markets and has been instrumental in our growth across regulated markets in 2022. Partnering with NorthStar Bets will play a considerable role in our growth there going forward and puts our slots in front of an impressive swathe of new players.”
Michael Moskowitz, CEO and a founding partner of NorthStar Gaming added: “We’re proud to provide a uniquely local, content-driven and premium gaming experience to Ontario consumers. As we continue to expand our offering, a crucial part of that growth is achieved by partnering with reputable and established suppliers of quality gaming experiences, so Blueprint Gaming is a welcome addition to the NorthStar Bets platform.”
Blueprint Gaming
Blueprint Gaming Commits to Light & Wonder’s OpenGaming Entertainment Platform for additional Four-Year Deal
Light & Wonder, Inc. has struck a major long-term deal with existing OPENGAMING Through this four-year extension to the existing agreement, content provider and aggregator, Light & Wonder have ensured its extensive operator network will continue to have access to Blueprint’s diverse and innovative slot games, which are among the best performers on the OpenGaming Blueprint is regarded as one of the biggest slot developers in the UK where the company is based, while its games perform just as strongly across Europe, as well as in Canada following its recent entry into the regulated province of Ontario.
The studio is renowned worldwide for developing premium branded games based on iconic film and TV shows, including The Goonies and Rick and Morty and Fishin’ Frenzy, allowing operators to reach the widest audience possible. In addition, Blueprint’s legendary progressive jackpot system, “Jackpot King”, remains hugely popular with players across the globe, who have the potential to win significant prizes off any spin.
Securing long-term access to Blueprint Gaming’s existing portfolio of games and future releases represents another step in cementing the OpenGaming platform as the world’s leading digital casino ecosystem for the biggest and best games.
Steve Mayes, Digital Partnerships Director at Light & Wonder, said: “Blueprint Gaming’s reputation within the industry is second to none, with its games consistently performing at the highest levels within the OpenGaming platform.
“Our operator partners will be absolutely delighted with this extended partnership. Such a move also builds on our promise to deliver worlds of new play to customers across the globe.”
Matt Cole, Managing Director of Blueprint Gaming, said: “Light & Wonder has served as a crucial partner of ours for several years, with its OpenGaming platform providing us with extended opportunities to deliver our content to operators and players across multiple markets. “With this new agreement in place, we are in a strong position to remain at the focal point of the world’s biggest casino brands, with our games proven to provide exceptional engagement rates.”
The OpenGaming ecosystem delivers more than 3,500 games from a global network of in-house and third-party game studios with unrivalled ease of integration that is robust and secure. All games available through OpenGaming are supported with a comprehensive range of responsible gambling tools, helping to deliver a safe and enjoyable gaming experience for players.
Developer’s diverse games portfolio and Jackpot Royale progressive system to go live in market from April 4
Leading slot developer Blueprint Gaming is set to build further momentum across Canada after it received approval to supply games to multiple operators within the imminently regulating market province of Ontario.
Following approval from the Alcohol and Gaming Commission of Ontario (AGCO), over 50 of Blueprint’s highly engaging games such as The Goonies and Sausage Party games to be based on Canada’s equivalent show Le Banquier.
Complementing the deployment of Blueprint’s successful titles is an updated version of Blueprint’s market-leading progressive jackpot system, Jackpot King. The update, rebranded as Jackpot Royale, has been modified to work with the specific requirements and liquidity of the various provinces within Canada. Its addition is key to Blueprint’s proposition in the province, with the progressive system proven to generate hugely attractive jackpot prizes and attract significant interest from within the online casino community.
Jackpot Royale can be activated from any spin within Blueprint games that feature the functionality. Players enter the Wheel King game mode, where they have the opportunity to claim one of three progressive jackpots available.
The studio is developing a robust product roadmap to ensure operators will regularly receive fresh and relevant content to keep players entertained, including the use of innovative concepts and frequent updates to popular game families.
With Blueprint’s extensive portfolio already holding a strong foothold in Canada, the licence for the wider market of Ontario is set to showcase its content to a greater number of players. This will strengthen its already leading position in the region with players accustomed to Blueprint’s signature gameplay.
Jo Purvis, Director of Key Accounts and Marketing UK at Blueprint Gaming, said: “Ontario has the potential to become one of the biggest iGaming markets in North America, so being able to service the province from day one is a hugely important move for the company.
“Players in Canada already enjoy our style of games and we have strong expectations for the market. We’re looking forward to bringing our content to a much wider audience.”
Canadian lottery strengthens offering with developer’s quality titles
Award-winning slot developer Blueprint Gaming has delivered its games to Loto-Québec in a move which further strengthens its foothold within the Canadian market.
The Canadian lottery is now live with a comprehensive selection of Blueprint’s best-known titles following an integration via Scientific Games’ OpenGaming These include Megaways Wubba Lubba Dub Dub, Sausage Party. In addition, Loto-Québec will offer a wide range of games that incorporate the developer’s highly successful Jackpot King progressive system. With every spin of these games, players have the opportunity claim the main Jackpot King prize, along with the smaller Royal and Regal pots that offer more frequent payouts.
Blueprint will continue to supply Loto-Québec with fresh and engaging titles over the coming months to maintain and improve engagement levels with players.
This new partnership with Loto-Québec marks another high-profile launch in Canada for Blueprint and demonstrates the appeal of the studio’s content in multiple markets across the globe.
Marie-Eve Laberge, Product Manager at Loto-Québec, said: “Bringing Blueprint Gaming’s content into our online offering will be greatly appreciated by our players.”
Ryan Collinge, Group Business Development Director at Blueprint Gaming, said: “Loto-Québec is building a strong online casino offering and we’re delighted to have secured this partnership with the lottery to supply our wide range of games. “The popularity of Blueprint slots is gaining momentum in Canada following a strong launch and we’re excited to now be offering them to players in Quebec. The deal is further testament of how our games can resonate with players in multiple markets worldwide.”
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