Press Releases
2022 unwrapped: how FBM® took over the casino gaming world
Exactly one year ago, FBM®’s main resolution for 2022 was Expansion. In a world negatively impacted by the pandemic, the global gaming brand saw the results of its hard work with a fast-paced recovery in all sectors of the business, winning over the casino industry during these 12 intense months.
Throughout 2022, impressive steps were taken by the FBM® Group in order to meet market demands, increase customer satisfaction and create a positive impact in various communities across the globe. Between major expansion advances, new partnerships, innovative games, solidarity initiatives, more employees and relevant partnership deals, it was a year of big wins for FBM®.
Regaining momentum with big wins in 2022
Surpassing the effects caused by the pandemic was no easy task for casino gaming companies. The industry slowed down over the past two years, and market expansion stagnated for some time. However, in 2022 FBM® was able to regain momentum, turning out to be one of the best years for the brand so far.
On the land-based world, the FBM Xtreme® brand confirmed the group’s planned positioning for the slots segment, with the Mythic Link® product expansion in Mexico and the introduction of Rainbow Falls™ and Viva Mexico™ as new titles of the FBM Easy$Money Link™ pack. FBM® reserved other novelties for the last quarter with the debut of FBM Spin & Win and Jin Qián Link™, two thematic slots products in G2E Las Vegas. In terms of cabinets, Galaxy II registered an outstanding success among customers, because of its innovative and user-friendly software, as well as its versatile configurations.
In the video bingo category, FBM®’s Progressive Series collection grew its portfolio of games with titles such as Multi Mega™, Multi Plus™, Viva Mexico™ or Golden Ball™. Besides the diverse pack of games with a Multipots bonus, FBM® launched several restyles during the past 12 months making a huge impact in the bingo fans of the Mexican and Filipino markets. Underwater Riches™ and Bingolicious™ are two examples of games that now have new graphics and fresh bonuses ready to engage players.
2022 was also a year of great jackpots in terms of fairs and tradeshows, as FBM®️ participated in various events across Europe and abroad, such as FIJMA Madrid, Expojoc and G2E Las Vegas, showcasing its innovative offers to thousands of visitors, thus creating meaningful connections with target audiences.
FBM Foundation’s humanitarian help only grew in 2022
Building the resources to create a better world, where sustainable peace and support can become common practices among volunteers and organizations has always been a goal for FBM®️ and FBM Foundation, and in 2022 the group has helped numerous communities who are suffering and struggling with malnutrition, poverty, lack of education and with the effects of wars worldwide.
Throughout the year, several actions took place, such as the essential kits distribution in Marikina, the 10.000$ donation and construction of a campaign hospital to support Ukraine, the goods distribution to the Quezon Elementary School in Manila, the Blood Donation Campaign in Pasig along with the Red Cross, the support to chronic patients at the National Children’s Hospital in Quezon with Kythe Foundation, the emergency response in Isabela Province with General Touch, the charity action in Payatas with Fairplay for All, the typhoon Paeng relief operation in Noveleta, and the Feeding Program initiative in Dasmariñas.
The only way is up for the FBM®️ Group
The tremendous efforts the group and its brands have made over the past months have shown remarkable results but the impetus will not stop here. Next year, the strong investment in slots will continue, with new products coming up under the FBM Xtreme®️ brand with engaging graphics and exciting features that players will love. The strategy for the next year also includes a clear drive to continue bringing innovation and engaging products to the bingo category in order to consolidate FBM®️’s global leadership on this market.
Apart from the much-aimed global expansion into new land-based casino rooms in several countries, the casino iGaming universe will also be a top priority for the group, through boosting FBMDS™️’ most recent blow-up and by providing players with a unique remote solution which will astonish bingo fans in the Philippines.
BiS SiGMA Americas
GR8 Tech Brings “Best Workplace 2024” and Fresh LatAm Insights from BIS SiGMA Americas
GR8 Tech’s participation at the recent BIS SiGMA Americas event held in São Paulo was quite successful, highlighted by winning the ‘BEST WORKPLACE 2024’ award at the SiGMA Americas Awards and holding over 150 meetings with operators and other stakeholders. These interactions have laid a solid foundation for GR8 Tech’s strategic expansion in the region and provided the team with significant insights into the evolving Latin American iGaming market.
A Closer Look at the Brazilian Market and Wider LatAm
“Brazil is not synonymous with Latin America. Each country on the continent has its own unique characteristics,” Evgen Belousov, GR8 Tech CEO.
The most important thing to understand in the LatAm region is that it’s very diverse. There are significant cultural and operational differences that necessitate a localized approach. For example, “Brazil’s rhythm is distinct; life starts in the afternoon, and business interactions reflect this laid-back pace. To thrive here, understanding and integrating into the local lifestyle is essential.”
Belousov further discussed the Brazilian market’s competitive nature, highlighting retention strategies’ crucial role. “The churn rate is high as players frequently shift between operators lured by aggressive marketing. Hence, having robust retention mechanisms, such as real-time tools and enticing bonus mechanics, is crucial to maintaining a loyal customer base,” he added.
Yevhen Krazhan, CBDO, addressed trending compliance and market preferences. “Regulation is a hot topic, with a keen focus on product compliance. Moreover, while classic sportsbooks saturate the market, emerging interests lie in areas like fantasy sports and social gaming, which present new opportunities for differentiation and growth.”
Thomas Carvalhaes, Senior Business Development Manager for the Latin America region, provided his expertise during the panel discussion “Understanding the demands and evolution of the B2B market”, highlighting the demand for localization and intuitive technology. “In Latin America, where many markets are still learning the ropes of iGaming, the simplicity of the technology is key. Products need to be user-friendly to ensure they meet the expectations of a clientele that values straightforward and engaging gaming experiences,” Carvalhaes explained.
Future Directions and Engagements
Building on the insights and achievements from BIS SiGMA Americas, GR8 Tech is actively expanding its presence in Brazil and LatAm, establishing its reputation as a key player in the region. The company is also exploring opportunities in other global markets, with Asia as the next target at SiGMA Asia, scheduled for June 3-6 in Manila, Philippines. This upcoming event presents another fantastic opportunity for GR8 Tech to demonstrate the capabilities of its flagship GR8 Sportsbook platform and forge new partnerships in another exciting and diverse region. We invite all our partners and clients to stay tuned, following our updates at https://gr8.tech/.
Choctaw Casinos and Resorts
Kambi Group plc Signs Landmark Sportsbook Partnership with Choctaw Nation of Oklahoma
One of the largest Indian nations in the United States to utilize Kambi’s market-leading turnkey sportsbook on property and online in exclusive nationwide partnership
Kambi Group plc (Kambi), the world’s trusted sports betting partner, has signed a landmark multi-state sportsbook agreement with the Choctaw Nation of Oklahoma (Choctaw Nation), one of the largest Indian nations in the United States, to provide its sports betting technology and services to Choctaw Nation’s gaming entities.
Choctaw Nation, operator of Choctaw Casinos and Resorts, owns a selection of gaming and hospitality destinations throughout southeastern Oklahoma and is the official and exclusive casino and resort partner of the Texas Rangers, Major League Baseball’s World Series Champion. Choctaw Nation’s flagship resort is located near the Texas border and in close proximity to the Dallas-Fort Worth Metroplex with a population of more than eight million people.
The long-term deal will see Choctaw Nation combine its digital and ecommerce expertise with Kambi’s market-leading turnkey sportsbook with the ambition to become an online and retail sports betting powerhouse. Pending regulatory approvals, the agreement includes the scope to expand into multiple states.
The relationship with Choctaw Nation strengthens Kambi’s position as the sportsbook partner of choice for Indian nations across the United States, with Choctaw Nation selecting Kambi for its proven online and retail technology as well as its collaborative approach to delivering tailored sports betting solutions.
“This is a landmark partnership for Kambi with exciting long-term potential,” the co-founder and Chief Executive Officer for Kambi, Kristian Nylen, said. “Not only does Choctaw Nation have fantastic, well positioned gaming and entertainment facilities in Oklahoma, but its proven track record in developing successful digital businesses gives me every confidence that together we will create thrilling sports betting experiences for its players.
“Due to these exciting credentials, Choctaw Nation was an obvious partner, so I am therefore delighted it saw the benefits of Kambi’s proven technology and recognized our shared values. Trust remains paramount through each tribal partnership and we look forward to delivering a best-in-class sportsbook that generates long-term sustainable revenues for the Choctaw Nation.”
“We are thrilled to have entered into a long-term agreement with Kambi,” the Commerce Senior Executive Officer for Choctaw Nation, Heidi Grant, said. “Adding Kambi’s best-in-class technology and custom player offerings to Choctaw Nation’s brand and market positioning, Choctaw Nation is poised to remain well positioned as the premier, full-service, vertically integrated gaming operator throughout our region.”
Balkans
Expanse Studios Launches in Bulgaria with Inbet
Expanse Studios, a leader in online gaming innovation, has secured a Bulgarian iGaming license and is now live on Inbet’s website. This expansion brings Expanse Studios’ popular game offerings including turn-based strategies gamified for iGaming, classic slots, traditional card games and the highly-acclaimed ones like Titan Roulette, Clown Fever Deluxe, Wild Icy Fruits, White Wild Whale and Joker Poker to Bulgarian players.
Diverse Gaming Portfolio Now Available to Bulgarian Players
With the Bulgarian market entry, Expanse Studios introduces a versatile gaming experience to Inbet’s platform. The offerings include a dynamic range of games tailored to diverse player preferences:
- Turn-based strategy games: Leveraging gamification, these games transform traditional strategy gameplay into engaging iGaming experiences, suitable for both novice and experienced players.
- Classic slots: Players will enjoy a variety of themed slots that combine traditional gameplay with modern graphics and sound.
- Traditional card games: A selection of popular card games offer something for every card game enthusiast.
- Titan Roulette: This standout feature, known for its immersive experience and innovative design, continues to be a favorite among roulette players.
Commitment to Quality and Compliance
Expanse Studios not only cultivates a diverse gaming library but also adheres to stringent regulatory standards to ensure a secure and fair gaming environment. The acquisition of the Bulgarian iGaming license is a testament to Expanse Studios’ commitment to compliance and excellence in the gaming industry.
The partnership between Expanse Studios and Inbet marks a significant milestone in Expanse Studios’ expansion efforts. By combining Expanse Studios’ innovative gaming solutions with Inbet’s established market presence, both entities are set to offer a superior gaming experience to players in Bulgaria and potentially beyond. As Expanse Studios continues to develop and release new games monthly, Bulgarian players can look forward to a continually evolving and enriching gaming landscape.
The post Expanse Studios Launches in Bulgaria with Inbet appeared first on European Gaming Industry News.
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