Pixbet, which has already established itself in the sports scene as the bookmaker that most sponsors football clubs in Brazil, has just announced an innovative partnership with one of the most important teams on the planet! The leading company in the sports betting and online casino sector, signed a sponsorship contract with Corinthians, with a minimum duration of three years.
The bond includes, in addition to inserting the brand on the men’s soccer team’s uniform, unique promotions and offers, digital content, technological activations, marketing actions and exclusive experiences for Timão fans, and much more.
The agreement corroborates the commitment that both Corinthians and Pixbet make towards innovation, as analyzed by Ernildo Júnior, partner and co-founder of the company: “Pixbet has become one of the largest companies in the segment by always being at the forefront, with a daring and dynamic, but very realistic approach”.
Joining one of the most popular clubs in world football and its passionate supporters, made up of more than 35 million people, is strategic for Pixbet. According to one of the partners at the bookmaker, Tadeu Dantas, Pixbet aims to consolidate itself as the main betting platform in the country and one of the largest on the planet, and Corinthians is the ideal partner to achieve this feat.
“The partnership with Corinthians will greatly increase brand exposure and bring Pixbet to a universe of more than 35 million passionate fans who are highly engaged around the team and partners,” he said.
It is worth noting that the brand of the bookmaker will appear on the shoulder blade of the alvinegra shirt. In 2023, Corinthians will take the Pixbet logo to pitches across South America, as the club will compete in the Libertadores of America, the Copa do Brasil and the Campeonato Paulista.
The president of Corinthians, Duilio Monteiro Alves, extolled the great potential that the partnership offers in uniting two giants of the most popular sport in Brazil. “We are all very satisfied and looking forward to the start of this new contract, which is in line with our management philosophy of always innovating and generating new revenue, both for the club and for its partners”, he said.
In addition, the official is sure that the fans – recognized worldwide for engaging in all of the club’s proposals – will adhere to the novelties promoted by the new sponsor. “There is a lot of news and good things out there. I have no doubt that Fiel will embrace this initiative more, which will bring many benefits to everyone and will make Corinthians even more competitive on and off the pitch”, he concluded.
Advertising in style on Times Square
As it is one of the biggest partnerships in Brazilian sport today, the announcement also needed to be done in style. Therefore, the disclosure was extremely impactful, with the right to advertise in the largest advertising showcase in the world: Times Square, in New York, in the United States.
This is just the first revolutionary activation that Pixbet intends to do to highlight its newest partner. After all, the bookmaker is now linked to the two most popular football clubs in Brazil and with enormous global projection: Flamengo and Corinthians.
Inside Brazil’s race to the finish line
The buzz around a fully-regulated Brazilian sports betting market has been amplified since the passing of legislation in late December 2023. As operators await the publication of a regulatory framework later this year, many industry stakeholders are trying to prepare themselves for meeting licensing requirements.
Marc Crean, OpenBet’s VP for Latin America and Canada, shares predictions for the months ahead.
After a two-decade wait for a legalised gambling market, Brazil’s president, Luiz Inacio da Silva, has now sanctioned law 14790 to approve gambling regulation in the booming LatAm market. The government has been engaging key stakeholders and giving regular and transparent updates over recent months and the path to regulation looks optimistic with a thriving market is in sight.
There are strong opinions from all sides about Brazilian regulation and how it should look, yet there is great potential to create new revenue streams and jobs for the country, which is generally viewed as the jewel in the crown of LatAm’s sports betting market. However, before the market can operate smoothly, sustainably, and safely, the serious issues of match-fixing, money laundering and responsible gaming must be ironed out. A highly publicised investigation concerning allegations of widespread match-fixing is still ongoing, with seven professional football players charged for alleged crimes in the scandal.
The government wants to establish a market that provides sports betting entertainment to Brazilians, generates revenue for the country and protects local players and institutions as quickly as possible, but the specifics of the regulations will change over time as technology develops. The framework must be flexible enough to cope with changing demands and stay one step ahead of illegal operations when it is finalised.
One introduction is a 12% GGR tax on operators, which is a sustainable rate and in line with other successful regions, as well as a 15% tax on bettors’ net gains. This is expected to generate R$3 billion in revenue for the Brazilian government each year. However, while the government will struggle to satisfy all stakeholders, taxes are not unique to Brazil nor to sports betting. Most market estimates have Brazil as third or fourth in the world in terms of size, and the proposed cost of a license is in line with UK and US costs.
What is clear is that Brazilian regulators must exercise caution on a proposed tax on player winnings. There is room to do this successfully based on how the tax imposition is implemented. It is in the law, so it is going to be in place, but the devil is in the details. It has been seen again and again how this type of tax, whilst well-intentioned, can reduce channelisation and end up pushing people to black market sites.
Shaping the industry of the future
Brazil has its own unique cultural, social and economic dynamics that will have a major influence on product, operations and marketing activities. Regulation will create a massive amount of local opportunity both on the supply and the operator side of our industry. However, people tend to overestimate the need for local product and underestimate the need for local marketing and operations. This invariably creates opportunities for local companies and I think this is healthy for our industry.
Early-adoption, innovation and an unparalleled consumption of social media are three local dynamics that will have a massive impact on the shape of the industry. As always, companies with boots on the ground will be better placed to understand and tap into these areas.
When you add in the size of the market and the passion for sports, we can expect to see a lot of new ideas and innovations coming out of Brazil once the market fully opens up and starts to flourish.
Control F5 Anticipates High Expectations for Gaming Insights Rio in Collaboration with SuperHost
In a recent interview, Andres Alves, Commercial Director for Control F5, a recognized technology and entertainment company, shared exciting details about the upcoming Gaming Insights Rio 2024, a series of events dedicated to the gaming industry in Brazil.
“At Control F5, we are thrilled to collaborate with SuperHost on Gaming Insights Rio,” Alves said. “This event will not only bring together the leading professionals and leaders of the gaming industry but will also provide a space to discuss emerging trends and exciting opportunities offered by the Brazilian gaming market.”
Gaming Insights Rio is designed to offer a comprehensive experience with inspiring talks, interactive panel discussions and valuable networking opportunities. Collaboration with SuperHost further enhances the importance of the event, promising a week of memorable and impactful events for the gaming industry in Brazil.
Control F5 is committed to providing a unique experience at Gaming Insights Rio and looks forward to welcoming participants from #GamingInsights.
PRAGMATIC PLAY TAKES MULTI-PRODUCT OFFERING LIVE WITH BETNACIONAL IN BRAZIL
The provider rolls out three of its popular verticals with Betnacional in Brazil
Pragmatic Play, a leading content supplier to the iGaming industry, has taken three of its popular product suites live with Betnacional, the leading Brazilian brand.
Players of the NSX-owned brand can now enjoy Pragmatic Play’s expansive collection of Slot games, including the hugely popular Big Bass series, as well as Sweet Bonanza and Gates of Olympus.
As part of the deal, Pragmatic Play’s portfolio of groundbreaking Live Casino products is also now live for Betnacional customers, including player favourites such as Vegas Ball Bonanza and Sweet Bonanza CandyLand alongside classic live dealer titles such as Blackjack and Roulette.
Furthermore, players can now enjoy the supplier’s acclaimed range of immersive Virtual Sports titles, including horse and greyhound racing alongside popular release Force 1.
Pragmatic Play continues to build upon its impressive position in the Latin American market, with a significant presence in multiple jurisdictions. The partnership follows recent signings with the likes of Salsa Technology and Jogar.com.vc, with the supplier’s content continuing to perform exceptionally well in the market.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Betnacional is an emerging brand throughout Brazil, and I’m thrilled Pragmatic Play is further strengthening its position in the Latin American market through this partnership”.
“Pragmatic Play has seen tremendous success in the region with its wide range of Slots, Live Casino and Virtual Sports products, and I am confident that visitors to the Betnacional brand will embrace and enjoy everything on offer.”
Luiz Andrade Lima from Betnacional, added: “Pragmatic Play continues to be one of the most in-demand suppliers throughout Latin America, and especially in Brazil, so we’re extremely excited to be bringing its titles to our casino.
“Taking such a comprehensive array of content live has allowed us to start 2024 with a real statement of intent, and we’re confident we’ll reap the rewards.”
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