Salsa Technology has teamed up with Brazilian-based “Maestro da Bola” to support social inclusion for children and adolescents as a result of its Goal Bingo Social Promo, which will donate the revenue raised from the game during the World Cup to buy soccer balls for the project. With the title “Embrace this Idea”, the Maestro da Bola’s video (https://youtu.be/YL70EcQxVUI) was decisive for the Salsa team involved in the campaign to select the initiative that would benefit from it.
Created in 2017 by Ricardinho, a former football player who won the World Cup with the Brazilian national team in 2002 with spells at Paraná Clube, Bordeaux and Corinthians, the Maestro da Bola Project mission is driving social inclusion through football. Developed through 23 service centres in the State of Paraná, 18 of them in the capital, Curitiba, the project offers free soccer and futsal activities for children and adolescents from 7 to 14 years old enrolled in the public school system, with priority given to those in vulnerable conditions.
“We were confident that our partners would support us in thinking that our Goal Bingo Social Promo was a winning bet. The initiative has already drawn support from some major companies like Betmotion and Big Bola Online and we’re keen to add even more partners as the tournament progresses in Qatar,” says the Head of Marketing & Sales at Salsa Technology, Eliane Nunes.
“It means a lot to us and to other social initiatives linked to sports that brands that usually support big football teams and renowned athletes, also turn their eyes and strategies to projects like ours, which go beyond sports to generate a positive impact on the community and people’s lives”. celebrates Renata Pozzi, manager of Maestro da Bola.