Africa
Twain Sport debuts in Africa with major Betway agreement
Short-form live sports brand maintains impressive launch momentum with latest tier-one deal
Twain Sport, the newly launched live sport vertical from the Hybrid Sports League and BetGames, is set to make its landmark debut in Africa thanks to a new partnership with Super Group-owned Betway.
The revolutionary hybrid sport product will be available to Betway’s significant customer base in the leading South African market as well as across the continent where the major brand operates.
The launch is set to bridge the gap in demand for increased live sport with high-frequency entertainment, which is in strong demand from the next-gen player, with Twain Sport already proving hugely popular.
Partner company BetGames has long enjoyed an impressive foothold across regulated African markets, with the SBC Award-winning studio’s instrumental heritage providing a crucial platform for Twain Sport’s fast-growing popularity.
Twain’s Sport’s launch offering, T-Basket, is the first that will hit the market, delivering head-to-head basketball tournaments every hour and a match every three minutes, totalling 6300 monthly.
African bettors will have a wealth of betting markets available to them to enhance the experience, via an intuitive mobile-first designed UI, with the initial launch expected to attract multiple audience demographics.
T-Basket features professional athletes competing head-to-head to score the most points in 60 seconds. With eight players in a tournament and a new game every three minutes, a full tournament experience is broadcast in just one hour with 14 tournaments and many hours of action every day.
Commenting on the deal, BetGames’ VP Sales, Africa, James Everett said: “Africa as a whole is a hotbed for sports betting and the Twain Sport proposition is perfectly suited to match the rapidly-growing demand for contemporary entertainment in the space.
“We expect T-basket and then T-kick to make a real impact with Betway. As one of Africa’s most trusted names in betting we couldn’t have hoped for a higher profile partner to get started with – the opportunity this represents cannot be understated.”
Mark Rowles Head of Marketing at Betway, added: “We’re excited to launch the Twain Sport offering across our African markets and look forward to seeing the traction of this innovative new feature across our existing offering”
Following the success of T-basket, the exciting supplier brand will compound its impact with a further new sport in Q1 2023 when T-kick makes its debut in the famously football-mad continent and all other markets where it is currently live.
Twain Sport delivers a similar sporting schedule to Esports and Virtual Sports and offers best-in-class integrity measures using Sportradar’s Fraud Detection System. This sits alongside stringent anti-match fixing protocols, providing operator partners with the world’s very best protection.
Africa
Nolimit City Celebrates South Africa Debut
Nolimit City, the innovative slot developer known for its boundary-pushing games, announced its official entry into the South African market. This strategic move strengthens Nolimit City’s global footprint and brings its unique entertainment brand to a vibrant new audience.
The South African launch, made possible through Evolution’s One Stop Shop integration platform, enables local players to enjoy Nolimit City’s most popular titles, promising a high-standard experience for South African players. These include San Quentin xWays, Deadwood xNudge and Fire In The Hole xBomb amongst an ever-growing array of fantastic titles.
This announcement comes off the heels of their recent entry into Switzerland earlier this month and sets the tone for the rest of the year, with the provider eyeing further expansion in new markets throughout 2024, and beyond.
Malcolm Mizzi, Commercial Director at Nolimit City, said: “We’re thrilled to bring the adrenaline-fueled excitement of Nolimit City games to South African players. This marks a major milestone in our worldwide expansion, and we’re committed to delivering the best possible gaming experience to this dynamic market.”
Dean Finder, Chief Executive Officer at Evolution Services SA, said: “South African players, get ready for the exhilarating world of Nolimit City games! Their arrival is a game-changer in our market, and we’re dedicated to providing a top-notch, action-packed slot experience Nolimit is famous for.”
The post Nolimit City Celebrates South Africa Debut appeared first on European Gaming Industry News.
Africa
NSoft Unveils Revolutionary Crash Cash Game in Admiral Bet Uganda Retail Shops
NSoft, a leading software solutions provider for the betting and gaming industry, is thrilled to announce the launch of its innovative Crash Cash games in Admiral Bet retail betting shops across Uganda.
This groundbreaking move marks a significant milestone in NSoft’s strategic expansion into the African market, particularly in the realm of retail crash games, in partnership with the esteemed Admiral Bet brand.
By transitioning this popular online gaming concept to the retail environment, NSoft is set to revitalize the retail betting sector, which has faced challenges such as limited space and outdated equipment, hindering its ability to offer fresh gaming experiences.
NSoft is redefining the retail betting landscape with the introduction of Crash Cash. Unlike anything currently available in retail betting, Crash Cash is designed to disrupt and innovate with its state-of-the-art infrastructure, providing a seamless, visually engaging experience for players.
The game is enhanced by NSoft’s proprietary Boost Gamification System, offering unique features that set it apart in a competitive market.
Crash Cash’s simplicity and accessibility are key to its appeal. The game’s straightforward mechanics ensure that it is easily understandable and enjoyable for players of all experience levels, making it a perfect fit for the fast-paced retail environment where engaging and quick-to-learn games are highly valued.
With this innovative offering, NSoft is not only aiming to captivate players but also to establish a new benchmark in retail gaming experiences.
The company’s deep understanding of the retail gaming market, combined with its commitment to innovation, positions Crash Cash as a game-changer that will attract new customers and redefine what is possible in retail betting.
The post NSoft Unveils Revolutionary Crash Cash Game in Admiral Bet Uganda Retail Shops appeared first on European Gaming Industry News.
Africa
1Stop Translations Partners with Suss Ads
1Stop Translations has entered into a strategic partnership with Suss Ads, a leading Kenyan technology and marketing services provider. The partnership aims to offer iGaming companies entering the African markets a seamless entry into the continent.
This partnership will integrate the expertise of 1Stop Translations in the field of translations and international digital marketing with that of Suss Ads.
Nicola Pansini, Sales and Marketing Manager at 1Stop Translations, said: “We are proud to announce this agreement between 1Stop Translations and Suss Ads, because the two companies have a common goal: to provide their customers with the best possible service in terms of quality and results. With this partnership, the two companies have integrated their service offering, becoming the point of reference for all companies operating in the iGaming and betting sector and looking for effective marketing solutions to expand their business in the African market.”
Dennis Maina, Managing Partner at Suss Ads, said: “We are excited to join forces with 1Stop Translations. This partnership will seamlessly integrate the expertise of 1Stop Translations in translations and international digital marketing with our own specialization in Programmatic Ads and SMS advertising campaigns. Together, we will offer a comprehensive solution that leverages technology and linguistic proficiency to empower our clients to reach and engage with their target audience effectively in the African market and beyond.”
The post 1Stop Translations Partners with Suss Ads appeared first on European Gaming Industry News.
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