Leading bookmaker becomes official betting partner of first UK Classic meeting of 2024

William Hill has been announced as the new official betting partner of the Qipco Guineas Festival, the first UK Classic meeting of the season.

It’s the latest addition to William Hill’s spring racing roster, following sponsorship of The Lincoln Handicap at Doncaster, the Punchestown Champion Chase and its status as official betting partner of the Randox Grand National Festival.

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The 2,000 and 1,000 Guineas headline the three-day meeting and the leading bookmaker will sponsor 15 races across the weekend with the Jockey Club Stakes, Palace House and Dahlia Stakes among the races now featuring the William Hill title.

Aidan O’Brien’s unbeaten superstar City of Troy is still all the rage for the 2,000 Guineas at 4/6 whereas Karl Burke’s Fallen Angel heads a competitive looking 1,000 Guineas market at 7/2.

“We’re delighted to become the official betting partner of the Qipco Guineas Festival, strengthening our relationship with The Jockey Club on the back of a fantastic Grand National Festival,” a spokesperson for William Hill, Lee Phelps, said. “It’s brilliant for William Hill to be associated directly with such a prestigious event at Newmarket, the home of the thoroughbred, for this season’s first two Classics. The company has a close connection with the history of the 2,000 Guineas as William Hill himself bred the 1949 winner, Nimbus, who then went on to win the Derby.

“We’re excited to be involved at racing’s key meetings and see the Qipco Guineas Festival as the perfect sponsorship as the British flat season kicks into gear.”

Newmarket – 2,000 Guineas: May 4, 2024

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Newmarket – 1,000 Guineas: May 5, 2024

Leon, the internationally-renowned online sports and casino entertainment brand, has agreed a partnership to support a quartet of up-and-coming mixed martial arts (MMA) fighters; Justin Tafa, Junior Tafa, Hakaraia Wilson and Joshua Culibao.

In a thrilling expansion of the operator’s sports collaboration portfolio, the four Australasian athletes will be endorsed through a range of promotional activities and fan engagement opportunities while advertising the Leon brand, all aimed at bringing fans closer to the intense world of MMA.

The six-month long promotional journey will culminate in a major fight night in Australia in August.

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Both Tafa brothers and Culibao are already a familiar name on the UFC circuit while Wilson is a pro MMA fighter on an upward trajectory. They will all create regular blog updates on Leon’s platform about their progress and preparation and will interact with fans through personal calls or special online events.

Leon remains steadfast in its commitment to provide a reliable, comfortable and innovative space for casino, sports and eSports enthusiasts, ensuring both entertainment and safety while promoting responsible gaming.

“By aligning with the electrifying world of combat sports, Leon not only supports the athletic dreams of talented young fighters but also strengthens our commitment to bringing exciting and immersive experiences to its audience,” the Brand Communications Director for Leon said. “This partnership is a testament to Leon’s dedication to innovation and community engagement, echoing the roars of victory that resonate through the vibrant world of sports.

“Our objective is to help young talents and to support emerging athletes. We know the tough path that lies ahead and the effort that goes into being a top fighter and through this sponsorship we want to inspire our audience to believe in their dreams and work towards achieving their goals. We wish the four fighters the best of luck over the next six months as they prepare for their bouts.”