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BetU, the next generation sports betting and casino platform, is now live, bringing cryptocurrency-powered gaming to a new audience and the chance for all players to enjoy a truly VIP experience.

BetU stands apart from many other crypto-focused casino and betting brands in that it places its own cryptocurrency, $BETU, at the heart of everything.

Holders of the $BETU token receive VIP benefits, without needing to meet high wagering requirements. Revenues from BetU will be used to buy back the $BETU token, ensuring steady demand.

Players will also enjoy industry–leading and no strings attached edgeback and lossback of up to 15 percent. Deposits, withdrawals and betting can be made in Bitcoin, Ethereum, Binance Coin, Tether, and the $BETU token itself. KuCoin’s KCS token is also featured as part of a wider cooperation between BetU and the popular exchange’s KuCoin Community Chain.

Paul Rogash, CEO at BetU, said: “We’ve launched BetU because we see an opportunity to raise the bar for cryptocurrency sports betting and casinos. BetU.io is designed to both roll out the red carpet for players while also delivering genuine value to $BETU token holders. At the centre of it all is a world-class user experience we believe can compete with the very best. This launch is an important milestone for us, and we’re just getting started.”

BetU.io is powered by some of the biggest names in the industry, including Betradar for sportsbook trading, Oddin.gg for esports trading and SoftSwiss for casino aggregation.

New features for BetU, including P2P betting and a full affiliate programme, are already in development.

The BetU platform follows the launch of EarnU, a free-to-play sports and esports prediction game for $BETU token holders, and BetU Verse, a licensed metaverse casino, resort and entertainment complex.