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Parimatch Tech at SiGMA Malta: Award-Winning Franchise Brand, AWS Cloud Ecosystem, and a New B2B Product Lineup

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Being one of the biggest iGaming events of the year, SiGMA Malta brought together over 25000 specialists from all over the world to share innovations, trends, case studies, and data. The international product company Parimatch Tech, a developer of technological and marketing solutions for the entertainment industry, joined the event, bringing its speakers to SiGMA’s program.

On November 17, Parimatch Tech’s CTO Artur Ashyrov and Deputy CTO, VP of Data, and Head of B2B Dmytro Fedyukov along with AWS’ Senior Account Manager Serhii Avramchuk presented a case study of Parimatch Tech’s partnership with AWS. Started 4 years ago, it brought a massive boost to the company’s development capabilities and operations, allowing it to migrate to a more efficient ecosystem and create smart solutions and features that significantly enhanced Parimatch Tech’s B2B product lineup.

“It became possible, in particular, thanks to AWS’ infra as a service. Designing a reliable, multi-AZ, HA infrastructure from scratch is a time- and resource-consuming task. It is always a choice between a longer TTM plus quality product and sacrificing some features for a shorter TTM. As a product-minded company, we couldn’t put up with any of these outcomes. So we opted for a smarter route, which allowed us to significantly reduce TTM without sacrificing the product’s quality,” explained Artur Ashyrov, Parimatch Tech CTO.

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Over the years of AWS partnership, Parimatch Tech engineers have developed several features to enhance the flexibility, durability, and entertainment value of the Parimatch platform, such as Environment by Click development framework and a programmatic content recommendation engine. Based on all the innovations,

Parimatch Tech formed its B2B product lineup for the entertainment industry, which includes:

● Parimatch brand franchise – one of the leading international betting brands, known for its bold fiery spirit, a rocking list of partners, and a number of Operator awards, most recent of them being SiGMA 2022’s Sportsbook Operator of the Year.
● Platform – one of the fastest growing in Eastern Europe with millions of active users and the ability to handle millions of bet settlements at peak load during the main sports events without any downtime.
● BAAS (business as a service) – all-in-one solution that includes all the advantages of Parimatch Tech’s platform, industry expertise, and management excellence.

“Considering that eight out of ten sports betting operators do not work on their software, including companies operating in many regions with well-known brands, we felt ready to offer our solutions to third-party operational companies. Using our tech and expertise in the desired volume and relying on our unique set of experience, our partners will be able to quickly power-up and scale their operations,” pointed out Dmytro Fedyukov, Deputy CTO, VP of Data, and Head of B2B at Parimatch Tech.

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Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18

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The Plaza Hotel & Casino will honor two popular Las Vegas sports teams with its weekly Welcome to the Weekend Friday Fireworks Show this week and next.

Tomorrow night, Friday, July 11, members of the University of Nevada Las Vegas (UNLV) dance team, the Scarlet Dance Line will be the guests of honor to ignite the fireworks from the TNT box at 9:15 p.m. at Carousel Bar. UNLV alumni and fans are encouraged to wear university gear to Carousel Bar, which will have a DJ starting at 7 p.m. and offer a special cocktail, the Rebel Rita, a frozen strawberry margarita made with Mi Campo Blanco, for the night.

Next Friday, July 18, the mascot for the Vegas Knight Hawks, Risk will be on hand as the TNT ignitor at Carousel Bar honoring the professional indoor football team that plays at Lee’s Family Forum in Henderson. A DJ will again be entertaining guests at Carousel Bar starting at 7 p.m.

Staged from the top of the Plaza’s South Tower every Friday at 9:15 p.m. from May through September, the public can watch the Welcome to the Weekend Friday Fireworks Show for free from in front of the Plaza on Main Street, which will be closed to vehicular traffic during the show for viewing the fireworks from Carson Avenue to Ogden Avenue.

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The Plaza’s fireworks will be dependent on weather conditions and are subject to change or cancellation. Updates will be available on the Plaza’s social media channels, including Facebook, Instagram and Twitter.

 

The post Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18 appeared first on European Gaming Industry News.

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Latest News

Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18

Published

on

Reading Time: < 1 minute

 

The Plaza Hotel & Casino will honor two popular Las Vegas sports teams with its weekly Welcome to the Weekend Friday Fireworks Show this week and next.

Tomorrow night, Friday, July 11, members of the University of Nevada Las Vegas (UNLV) dance team, the Scarlet Dance Line will be the guests of honor to ignite the fireworks from the TNT box at 9:15 p.m. at Carousel Bar. UNLV alumni and fans are encouraged to wear university gear to Carousel Bar, which will have a DJ starting at 7 p.m. and offer a special cocktail, the Rebel Rita, a frozen strawberry margarita made with Mi Campo Blanco, for the night.

Next Friday, July 18, the mascot for the Vegas Knight Hawks, Risk will be on hand as the TNT ignitor at Carousel Bar honoring the professional indoor football team that plays at Lee’s Family Forum in Henderson. A DJ will again be entertaining guests at Carousel Bar starting at 7 p.m.

Staged from the top of the Plaza’s South Tower every Friday at 9:15 p.m. from May through September, the public can watch the Welcome to the Weekend Friday Fireworks Show for free from in front of the Plaza on Main Street, which will be closed to vehicular traffic during the show for viewing the fireworks from Carson Avenue to Ogden Avenue.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

The Plaza’s fireworks will be dependent on weather conditions and are subject to change or cancellation. Updates will be available on the Plaza’s social media channels, including Facebook, Instagram and Twitter.

 

The post Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18 appeared first on European Gaming Industry News.

Continue Reading

Latest News

Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18

Published

on

Reading Time: < 1 minute

 

The Plaza Hotel & Casino will honor two popular Las Vegas sports teams with its weekly Welcome to the Weekend Friday Fireworks Show this week and next.

Tomorrow night, Friday, July 11, members of the University of Nevada Las Vegas (UNLV) dance team, the Scarlet Dance Line will be the guests of honor to ignite the fireworks from the TNT box at 9:15 p.m. at Carousel Bar. UNLV alumni and fans are encouraged to wear university gear to Carousel Bar, which will have a DJ starting at 7 p.m. and offer a special cocktail, the Rebel Rita, a frozen strawberry margarita made with Mi Campo Blanco, for the night.

Next Friday, July 18, the mascot for the Vegas Knight Hawks, Risk will be on hand as the TNT ignitor at Carousel Bar honoring the professional indoor football team that plays at Lee’s Family Forum in Henderson. A DJ will again be entertaining guests at Carousel Bar starting at 7 p.m.

Staged from the top of the Plaza’s South Tower every Friday at 9:15 p.m. from May through September, the public can watch the Welcome to the Weekend Friday Fireworks Show for free from in front of the Plaza on Main Street, which will be closed to vehicular traffic during the show for viewing the fireworks from Carson Avenue to Ogden Avenue.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

The Plaza’s fireworks will be dependent on weather conditions and are subject to change or cancellation. Updates will be available on the Plaza’s social media channels, including Facebook, Instagram and Twitter.

 

The post Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18 appeared first on European Gaming Industry News.

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