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talkSPORT BET to combine BetVictor’s technology with talkSPORT’s trusted editorial brand

talkSPORT has launched its new UK sports betting brand, talkSPORT BET, in partnership with the BetVictor Group, the online gambling operator and B2B solutions provider.

talkSPORT BET brings together talkSPORT’s trusted editorial brand with the BetVictor Group’s proprietary technology and expertise as a gambling operator.

The result brings sports fans an entertaining, informed and responsible betting experience combined with everything they love about talkSPORT.

Customers will be able to enjoy a range of exciting features, including In-Play Betting, Enhanced Accas (accumulator bets), Bet Boosts, Cashout and a Bet Builder product with progressive pricing.

As a leader in safer gambling initiatives, the partnership with the BetVictor Group also means that talkSPORT BET customers will be fully supported with the operator’s suite of safer gambling tools.

Gareth Williams, Betting and Gaming Director for talkSPORT, commented: “talkSPORT is the world’s biggest sports radio network with a loyal community of listeners. This partnership adds to talkSPORT’s growing digital footprint and talkSPORT BET will access our digital audiences through creative online activations, such as odds integrations and betting widgets. We’re delighted to offer our audience a new sports betting brand as part of our wall-to-wall coverage of the World Cup.”

Chief Commercial Officer of the BetVictor Group, Brent Almeida, said: “We’re thrilled to be partnering with the UK’s leading sports radio network and global audio rights holders of the Premier League. talkSPORT BET adds an entertaining, informed and responsible betting experience to the much-loved talkSPORT brand. Customers will be able to take advantage of a generous welcome bonus, along with some innovative promotions and exclusive offers, adding even more ways for them to enjoy their favourite sports.”