The newly promoted Brazilian Serie A side, Cruzeiro Esporte Clube have landed a new sponsorship agreement with the UK-based operator, Betfair.

As part of the agreement, the betting firm’s logo is incorporated on the chest of the club’s shirt, which is back in Serie A of the Brazilian Championship after a recent promotion after three years.

The agreement covers the men’s team and an essential space for brand awareness on the women’s kits – on the back, at the top.

Gabriel Lima, CEO of the club, said: “This historic partnership is the size of Cruzeiro. It has a lot of strength, a huge potential. The club is going through a very special moment. With serious and professional work, we are recovering the fans’ trust, which is fundamental for us. Closing with Betfair, one of the giants in its segment, is an important step on Cruzeiro’s way back to its well-deserved prominent position in Brazilian football.”

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Furthermore, a series of activations aimed directly at the approximately 10 million fans that comprise Naço Azul, including raffles and awards for VIP tickets and official products, exclusive promotions and experiences with Raposa talent, will be held.

Besides that, the operator has assured brand visibility in all Cruzeiro digital media, training epaulettes, interview backdrops, prisms in the stadium, logo on the team bus, and the release of a personalized club legends program.

Kimberley Daly, Managing Director of Betfair International, said: “We are very excited about this partnership, as we will have the opportunity to support Cruzeiro at a special and important moment in its 100+ year history.

“This partnership is a demonstration of Betfair’s commitment and investment in the club’s professional men’s and women’s teams, without losing focus on what is most precious to Cruzeiro: the fans. With Betfair, the game is different, and we put fans at the heart of everything we do to bring them experiences that only Betfair can offer.”

The world’s foremost gaming, casino and sports operators are invited on board of the ‘Floating Booth’, to discover the power of the FashionTV brand, as they launch their own FashionTV-branded casinos, sports websites and more in their home markets.

 Following another year of standout successes, FashionTV Gaming Group, one of the industry fastest growing companies announces its next phase of development, showcasing its innovative and unique ‘brand to business’ model, implemented for iGaming operators, at ICE 2023.

FashionTV is enjoyed by over 2 billion viewers worldwide, with a reputation spanning 25 years as the leading global luxury, lifestyle and fashion broadcasting channel.

FashionTV Gaming Group is the exclusive licensor of the FashionTV brand for online games, with FashionTV-branded games already successfully developed and/or distributed by industry giants, including Playtech, Flutter Entertainment, PokerStars, Paddy Power, Sky Bet, Betfair, Evolution, NetEnt, Red Tiger, Caliente, Betconstruct, EveryMatrix and more.

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Now, the Group will take its ‘brand to business’ model direct to B2C operators, as it seeks to sign license agreements with those premier gaming operators worldwide that have substantial captive markets. Working with market leaders across regions and countries, FashionTV Gaming Group will give its partners access to the power of a global megabrand, harnessing FashionTV’s extraordinary content to transform new, no-name launches, into massive, branded businesses. Delivering new growth engines that leverage a brand loved by billions – at a fraction of the marketing cost.

Sailing a wave of success to ICE 2023

FashionTV Gaming Group will be introducing this revolutionary ‘brand to business’ model to industry leaders in signature FashionTV style, on the exclusive ‘FashionTV Queen’ boat, docked right outside the ExCeL.

The fully branded FashionTV Queen will sail under seven bridges on its way to the ExCeL, before docking on the morning of 7 February.

Industry giants and leading partners are invited aboard this magnificent, luxury vessel – an authentic replica of a historic Mississippi Paddle Boat – for a packed schedule of FashionTV Gaming events, corporate meetings and parties.

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The boat’s first luxury level will be dedicated to corporate business meetings, accompanied by delicious food and drink, freshly prepared by the FashionTV gourmet chef.

Meanwhile, the upper deck will host ICE visitors for music and mingling with the FashionTV business development team, who are on hand throughout the day to discuss future business opportunities.

The glamorous FashionTV models will welcome guests at the ‘Wall of Fame’ for stylish photos. And of course, sunset heralds the arrival of the inimitable FashionTV parties, with limited, C-level only VIP tickets for receptions on 7 and 8 February, from 17.30.

Guests can expect superstar cabaret performances courtesy of FashionTV icons, alongside a showcase of FashionTV-branded products already taking the market by storm. Presenting these branded luxury lines of gaming products at their very best, surrounded by the glamour of a FashionTV party, typifies the way in which FashionTV Gaming Group combines virtual and real worlds, for maximum effect.

Visitors to ICE will find the FashionTV Queen docked outside the ExCeL, next to the Sunborn Hotel. Details are also on the ICE website and the FashionTV Gaming Group team and models will be available inside the conference centre to provide directions and schedule meetings.

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Industry leaders coming from the city can be picked up by the FashionTV Queen’s Rolls-Royce, chauffeuring them directly to the first-level corporate deck for their scheduled meetings, where new business partnerships will be discussed.

With the promise of powerful industry partnerships to be forged, revolutionary FashionTV-branded games, websites, luxury lines of products and new growth engines to launch – plus star-studded parties on the FashionTV Queen – this is an ICE experience not to be missed.

Two-year agreement includes master sponsorship of the women’s team and presence on all digital assets

Betfair, part of Flutter Entertainment plc, has become the official betting sponsor of Sociedade Esportiva Palmeiras, one of Brazil’s most successful and most popular league football clubs.

The two-year partnership provides for the inclusion of Betfair on all of the club’s digital platforms as well as on the Palmeiras women’s team kit in what is one of the largest partnerships in the country for women’s football. Betfair will also work with Palmeiras on a series of promotions and initiatives, including offering fans unique experiences on the field.

To kick-off the partnership, international Betfair brand ambassador, five times champion and historic club idol Rivaldo joined Palmeiras in Brazil as part of a teaser campaign with President Leila Pereira. Betfair and Palmeiras also launched a joint manifesto on social media networks celebrating the possibilities and opportunities that sport presents to clubs, players and communities.

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Kimberley Daly, Marketing Director at Betfair, said:

“We are delighted to be partnering with Palmeiras. Together with the club, Betfair’s role is to invest in creating opportunities for women to excel in the sport, as well as continue investing in the men’s team, whose recent successes brought joy to the alviverde fans. Betfair puts fans at the forefront of everything we do and this is very much in line with the values of the Palmeiras Family. We are very excited to be part of the Alviverde Family as well.”

Leila Pereira, President of Palmeiras, said:

“We are very proud to announce our partnership with Betfair, one of the world’s leading operators in the sports betting industry. This agreement will allow our women’s team to continue growing and winning titles. Palmeiras is a multisports association and we are always looking for ways to strengthen the different modalities within the club to ensure that all of them are self-sufficient.”

Betfair has a history of investing in football in South America. Since 2019, the brand has been the official sponsor of the two largest and most esteemed club football competitions in South America, the annual CONMEBOL Copa Libertadores and the Copa Sudamericana. Both agreements showcase the Betfair brand across South America through in-stadia branding, broadcast and digital advertising.

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In January this year, Betfair also announced its official 2022 season sponsorship of the most watched regional football tournament in Brazil, the Campeonato Carioca.