X1 Entertainment Group Inc., a video games and media portfolio company, is pleased to announce that it has completed its name change from “X1 Esports and Entertainment Ltd. to “X1 Entertainment Group Inc.”

“The change of name from X1 Esports and Entertainment to X1 Entertainment Group represents the next phase of consolidation and streamlining of our brand and portfolio,” said Mark Elfenbein, CEO of the Company. “As we continue to build out our portfolio and expand into the fastest growing areas of gaming, esports, and the creator economy, having clear association and cohesion throughout the X1 brands will become increasingly important and valuable.”

The official name change comes after a notable year of acquisition-fueled growth which saw X1 add influencer management company, Tyrus LLC, and Rocket League news outlets ShiftRLE, and Octane.GG to its existing portfolio which includes esports organization Rix.gg.

As a supplementary shift, Tyrus LLC, will be officially renamed ‘X1 Talent Corp.’, and ShiftRLE and Octane.GG will be operated under ‘X1 Media & Network’, a new, media-focused division of the Company.