Asia
8Bit Creatives join hands with NODWIN Gaming, becomes official talent partner of DreamHack – India’s largest gaming festival
8Bit Creatives, the country’s leading esports consulting and talent management agency, will be the official talent partner for DreamHack 2022 – India’s largest esports festival in Hyderabad from 4th – 6th November’22.
The global gaming festival is taking place in India for the first time since the pandemic. The event will feature an exciting set of live events, and activities in three days that will bring together speakers from some of the renowned brands, esports pro players, esports fans and gamers from across the country under one roof. It promises to give fans an unrivaled experience of the festival that is unimaginable.
This collaboration will be a great experience for the fans as well as the industry who stand to interact and learn from the experts in the esports fraternity and grow with it.
Animesh Agarwal, CEO & Founder, 8Bit Creatives on the association said “It’s funny how some stories have their beginnings, twists and turns & surprise endings. Participating in the first DreamHack event back in 2018, was the inception point of 8Bit Creatives, and now we have indeed come full circle, as the official talent management partner for India’s biggest gaming festival. 8Bit Creatives & NODWIN Gaming have always worked together to grow gaming in India. We envision this partnership as being a celebration of esports fans, players and creators. Truly, This is big- DreamHack 2022, here we come!”
Akshat Rathee, Co-founder, NODWIN Gaming is also equally optimistic about the partnership and said “DreamHack is a dream festival for the esports community where like-minded people get together and celebrate their love and passion for esports. We’ve put together an action-packed three-day itinerary at Hyderabad and are delighted to have on board our talent partner 8Bit Creatives who will help spread the word not only among our live audience but also to the world at large!”
The event brings together 8Bit Creatives creators, and esports players allowing esports fans to meet and engage with India’s gaming celebrities and industry leaders.8Bit creators will not only be the voice for this mega festival but will also be streaming various tournaments and conducting meet and greet sessions at the festival for a large number of participants.
Lokesh Jain, Co-Founder, 8Bit Creatives said “8Bit Creatives is built with the love of fans and we are really excited that our fan family is growing with India’s largest digital gaming festival- DreamHack. NODWIN Gaming has been making waves since its entry into the market. We share similar beliefs of providing the best to our fans, and we are really excited to celebrate all the gaming fun at the event and revolutionise the esports market together”
8Bit Creatives has been enriching the gaming ecosystem in India with its extensive range of services, which include talent management, representing gamers and creators, campaign curation and execution, and this association with DreamHack is a testament to its massive presence and following in the gaming community.
Asia
Max Level Wins PR Mandate for Riot Games in India and South Asia

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
Asia
EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025

The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.
The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.
EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.
“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”
The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.
Asia
EGT’s Asian-themed products to make a splash at SiGMA Asia 2025

EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.
Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.
Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.
The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.
The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.
EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.
Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”
The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.
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