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ENGAGECRAFT’S ‘PICK 5’ FAN ENGAGEMENT DELIVERS A WINNING PARTNERSHIP FOR RACECOURSE MEDIA GROUP & PADDY POWER WITH MARKET LEADING RESULTS
- EngageCraft deliver unique fan engagement for RMG and Paddy Power through their ‘Touch Platform’.
- Delivering market leading engagement rates of 91%, data capture of 81% and Bet Now click through of over 35%
Horseracing’s Pick 5 game delivered by EngageCraft, and launched by Racecourse Media Group (RMG), in partnership with PaddyPower has yielded market leading results – including engagement rates of 91%.
The Pick 5 game, which launched for the Qatar Goodwood Festival, is available to play via Racing TV and Paddy Power’s websites and social media platforms.
The engagement was an immediate success reaching 440,000 unique users including the Goodwood and York Festivals and data capture of 81%.
29% of entrants opted into marketing with 24% selecting all 3 preferences that included marketing contact from Racing TV, Paddy Power and RMG racecourses for special offers, betting promotions, tips as well as ticket and hospitality offers.
Over 35% of players clicked the Bet Now button directly through to the Paddy Power website.
The Pick 5 game has continued to perform consistently since launch and there are further enhancements to the format already in development.
Due to the flexible and scalable nature of the platform, this is the first of a portfolio of dedicated horse racing Touch engagements being rolled out. The full portfolio includes predictors, video votes, quizzes and polls, and integrated automated data feeds, including race schedules, jockeys, trainers, form, silks, betting odds, and betslip ‘handoffs’ to bookmakers.
A spokesperson at Paddy Power, said “It’s been great to partner with RMG & EngageCraft in delivering Pick 5. Their ability to get this to market in such a short period has been quite impressive. The early engagement with Pick5 has surpassed our initial expectations, and we’re excited to see it grow”
Clive Cottrell, RMG Marketing Director, said: “We have been so impressed with EngageCraft and the Touch platform, that we were able to get a bespoke engagement live in just a few weeks. By collaborating with Paddy Power as our lead promoter of Paddy’s Pick 5 game, we have been able to drive some incredible volumes and engagement. Touch enables us to seamlessly create new games and widgets and we are looking forward to driving even more fan engagement for horse racing.”
Rupert Pratt, EngageCraft, Sales & Marketing Director commented: “We’re delighted with the performance of the Pick 5 engagement, which is consistent with what we are seeing across our other Touch campaigns. The flexible nature of Touch means we can quickly optimize and adapt engagements to ensure repeat engagement and success. We look forward to rolling out the portfolio of engagements for RMG and their partners and their continued success”.
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Gaming Corps games suite to roll out with betPawa, which operates in 12 African countries
Gaming Corps – a publicly-listed game development company based in Sweden – is to bring its premium games suite to more players across Africa after agreeing a partnership with betPawa.
More than 10 million Africans trust and use betPawa as their betting brand of choice, with the operator currently active in 12 countries across the continent. betPawa is on a mission to make betting friendly by providing 24-hour customer support, a user-friendly platform, the lowest minimum stakes and guaranteed and instant payments.
Players at betPawa will be able to enjoy Gaming Corps’ full portfolio of Crash, Mine, Table and Slot titles, as well as a certified Plinko. This will include recent smash hits such as RAMPAGE, Piggy Smash and Raging Zeus Mines, along with Gaming Corps’ renowned games series such as Jet Lucky and Coin Miner.
Gaming Corps is now able to offer more value to players following the launch of its Smash4Cash™ mechanic, which is designed to make the game experience even more unique and bring an even greater chance for players to make the most of bonus rounds.
Mats Lundin, Gaming Corps’ Director of Sales, said: “We are delighted to partner with betPawa; an operator that has established a reputation as a successful and trusted betting brand across Africa.
“This is a fantastic opportunity for us to bring our thrilling games to many more players across the continent, and I look forward to offering even more magnificent games to betPawa’s players as we continue to strengthen our portfolio. Our Smash4Cash™ mechanic is already helping us produce games full of even more excitement, and I’m sure that trend will continue.”
Spencer Okach betPawa said: “This partnership with Gaming Corps will allow us to further strengthen our casino offering, and we are very excited to give our players the chance to make the most of Gaming Corps’ first-class games suite.
“We are always looking for ways to make the gaming experience with betPawa even more memorable, and I’m sure Gaming Corps’ ever-expanding list of games will help us do that.”
The post Gaming Corps games suite to roll out with betPawa, which operates in 12 African countries appeared first on European Gaming Industry News.
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UK risks losing safer gambling leadership position – warns BetBlocker.org chief of partnerships
Pedro Romero, chief of partnerships at safer gambling software provider BetBlocker.org has highlighted the sense of insecurity among Research, Education and Treatment organisations arising from the publication of the UK Government’s White Paper on gambling reform.
Speaking following February’s edition of ICE where BetBlocker and US-based International Centre for Responsible Gambling (ICRG), shared a £41,000 pool which was provided by leading brands Light and Wonder, Flutter, Betsson Group, IGT, Novomatic, Neccton and Playtech Pedro Romero noted: “The main talking points at ICE 2024, particularly in relation to safer gambling, revolved around the publication of the White Paper which has caused so much anxiety.
“It’s concerning that many in the third sector feel alienated from critical conversations about the future of safer gambling and harm minimisation.
“The potential implications of this disconnect are significant, not just for the individuals and communities we serve, but for the UK’s reputation in the field.
“We must find a way to bridge this gap and work together to address the challenges ahead. Otherwise, I fear the UK risks losing its leadership position in advancing safer gambling practices.”
Regarding the £20,500 donation which was presented at ICE he added: “We have earmarked these funds with a dual purpose in mind. Primarily, it will assist with our running costs, which as a small charity is crucial for the sustainability of our operations.
“Additionally, we are excited about a very special project that we’re planning for ICE 2025 in Barcelona. Without giving too much away, it’s a development that aims to pay tribute to both Clarion and the city of Barcelona. We believe it will make a significant impact and we look forward to unveiling it.”
Romero spoke positively about the relocation to Barcelona stating: “ICE 2024 served as a fantastic farewell to London, marking the end of an era and the beginning of a new chapter in Barcelona.
“While there’s a certain sadness in leaving a city that has been such a great host, the move to Barcelona is an exciting development. It represents a fresh opportunity for ICE to be the global gaming hub in a vibrant, dynamic city. We are very much looking forward to what the future holds in this new location.”
The post UK risks losing safer gambling leadership position – warns BetBlocker.org chief of partnerships appeared first on European Gaming Industry News.
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The MeridianBet – Golden Matrix Transaction Secures Approval at GMGI Shareholder Assembly
The MeridianBet Group, Southeast Europe’s leading Business-to-Consumer (B2C) sports betting and gaming group, operating in multiple markets across Europe, Africa and Latin America, announced that the shareholders of Golden Matrix Group (GMG), a developer, licensor and global operator of online gaming and eCommerce platforms, systems and gaming content, have voted to approve the acquisition of MeridianBet.
Commenting on the merger Zoran Milosevic, Chief Executive Officer of MeridianBet Group, said: “Today marks a major milestone for MeridianBet and I am thrilled that the shareholders of Golden Matrix have overwhelmingly voted in favor of the acquisition of MeridianBet. By joining forces, we are not only expanding our reach but enhancing our ability to provide customers with a diverse and comprehensive offering whilst creating a leading global betting group. I look forward to announcing the completion of the deal in due course.”
The post The MeridianBet – Golden Matrix Transaction Secures Approval at GMGI Shareholder Assembly appeared first on European Gaming Industry News.
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