AvatarUX, the innovative games studio, has signed a key agreement with a subsidiary of Light & Wonder, Inc. to greatly expand the global reach of its immersive slots portfolio to operators in new markets, including North America.

The major partnership will see Light & Wonder bring the popular PopWins, to its extensive operator network via the OPENGAMING content aggregation platform. The deal will see eight brand new titles by AvatarUX, released on major markets across the globe.

It further expands the commercial potential for the award-winning studio, which was recently recognised for winning Rising Star at the EGR B2B Awards, as it continues to expand in multiple markets with its thrilling titles, powered by the studio’s ground-breaking mechanics, such as PopWins.

Nicola Longmuir, CEO at AvatarUX, said: “Light & Wonder is one of the defining brands in the iGaming space and we’re delighted to sign this important distribution deal with them”.

“It is a real testament to the strides we’ve undertaken as a business in a short space of time, and we look forward to reaching and entertaining even more players through Light & Wonder’s network.”

Steve Mayes, Director of Partnerships at Light & Wonder, said: “AvatarUX has brought genuine innovation to the iGaming space through its immersive PopWins operator partners”.

“This latest partnership illustrates our determination to evolve our content proposition and brings new worlds of play to players AvatarUX’s approach to slot provision is highly admirable and we believe its unique games will be highly attractive.”