Flow Made Announces its Mental Health Platform for Game Developers

Marking World Mental Health Day (10th October 2022) Flow Made today announced the launch of its online mental health platform for European-based video game developers.

Designed to provide science-based, well-being coaching for both individuals and developer teams, Flow Made offers solutions to two of the main challenges that workers in the industry encounter – mental well-being and productivity.

Flow Made founder and CEO, Kevin Scheepers, has combined his expertise as a business coach with his understanding of the challenge of game developer “crunch” to build an online, modular therapy course. It will also be supported by individual, face-to-face (remote) coaching sessions and is designed specifically to help people cope with the stresses of working in the gaming industry.

At the heart of Flow Made are two concepts. First, that flow state, where you become fully immersed in your task (‘get in the zone’), can bring you clarity and heightened well-being, allowing you to work better and be happier doing it. And second, by using positive psychology and focusing on strengths instead of weaknesses, people can improve their quality of life and happiness levels.

Flow Made aims to gamify the counselling experience to ensure that it is engaging, informative and unique for its clients. It has been designed on a gamelike platform, with dedicated’ quests’ for clients to follow.

Kevin Scheepers explains, “By coaching individuals and teams on achieving and maximising flow states, we position the mind to perform deep and high-value work, decreasing the likelihood of burnout and protecting productivity. It’s long been known that getting into the zone benefits performance. I have been inspired by McKinsey & Co research that indicates reaching flow states has the potential to increase productivity by 500%. We have trialled Flow Made with a number of development companies to get the platform right, and now I’m excited to be able to offer our services and therapy to a wider audience”.

One of Flow Made’s first clients is Dream Reality Interactive (DRI), an AR and VR immersive developer based in London. Richard Bates, co-founder and CTO at DRI, says of Flow Made’s expertise and understanding of gaming; “The great thing about Flow Made is that it’s been designed from the bottom up for developers. At all touchpoints, it shows that it understands the tensions we face in the industry. Most of us will, at sometime, forget good time management or communication practices around our colleagues, and Flow Made has helped our teams focus on breaking clear of these habits and bringing about better productivity and a calmer, happier working environment.”

Flow Made is available on three levels: individual, small studio, and whole company/large studio. Each plan is bespoke to the individual or company and tackles the main problem area(s), be that nutrition, working practices or other areas of concern identified by your coach in the initial exploratory stage.

The cost for individual access is $475 for a course that provides access to the ‘main quest’ counselling modules. Small studio and Large Studio bespoke plan pricing is available on enquiry to Flow Made.