Pixbet, one of the most popular betting platforms in the Brazilian market, is the new business partner of Grupo Bandeirantes de Rádio for the Qatar World Cup. Under the agreement, the bookmaker will be the only one in the segment to have its brand advertised exclusively throughout the national territory, with advertising pieces of five, ten and 30 seconds on the group’s five radio stations: Band FM, Rede Nativa, Rádio Bandeirantes. , PlayFM and Band News. The agreement, which lasts until the end of the 2022 World Cup, was conducted by the agency 2Cliquxs and will start to be broadcast from this Thursday.

“The World Cup is, without a shadow of a doubt, an excellent opportunity for us to take Pixbet to as many people as possible. A genuinely Brazilian brand present in the most important and most watched football competition in the world. of great pride for all of us”, highlighted Júnior Santos, creator of Pixbet.

Before Grupo Bandeirantes de Rádio, Pixbet had already guaranteed its presence in Rede Globo’s open programming for the 2022 World Cup. Tunisia, 3-0 and 5-1, respectively, both matches played in France.

Brazil, which is in Group G of the Qatar Cup alongside Serbia, Cameroon and Switzerland, will debut in the competition on November 24, against Serbia, in Lusail, at 16:00 (GMT).