Prean Naidu joins SIS as Commercial Manager to further advance UK and European growth drive

SIS (Sports Information Services), the leading supplier of 24/7 live betting services, has appointed Prean Naidu as Commercial Manager – UK and Europe to accelerate its international growth.

Belgium-based Naidu has a wealth of relevant experience within horse racing and joins SIS at a time when the company is enhancing its profile across international markets through a comprehensive and diverse offering that includes horse and greyhound racing and trading, esports and numbers content.

He began his industry career as Senior Manager at South African fixed odds operator Topbet, before later moving on to become International Territory Coordinator and then Assistant Territory Manager at Phumelela Gaming and Leisure, South Africa’s biggest racetrack owner.

Naidu joins SIS from his latest role as International Partner Relations Consultant with totalisator operator and racing content provider 4Racing.

This appointment within the SIS Commercial team is the latest in a series of high-profile hires, which will further assist SIS in its continued expansion internationally.

Helen Ridley, Head of Sales (UK & Europe) at SIS, said: “With the recent launch of our CS:GO Competitive Gaming product, our round-the-clock betting events portfolio has never been as strong. With that in mind, it is the ideal time to enhance our Commercial team by bringing in expertise that can help us further broaden our international footprint with our wide product offer.

“Prean has a wealth of knowledge gained from many years spent within the racing industry and we are delighted to have him on board within our expanded Commercial team.”

Prean Naidu, Commercial Manager – UK & Europe, said: “The breadth of 24/7 products that SIS is now able to offer its international operator partners means that its 24/7 content offering is one of the strongest in the industry and as such, it is an exciting time to be joining the company.

“Whilst the market-leading Live Racing offering has a strong heritage, the new-look Numbers and Competitive Gaming products provide an increased 24/7 live content offer to operators and bettors alike all over the world. I look forward to forging new commercial partnerships, for the mutual benefit of all stakeholders.”