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First Look Games platform will increase visibility and connect Kalamba to over 20 million casino players
B2B casino games supplier Kalamba Games has partnered with leading affiliate platform First Look Games. The deal will ramp up the distribution of game information and increase visibility with affiliate outreach on its rich portfolio of game content.
First Look Games is the ultimate platform for game studios to connect with iGaming affiliates with its community collectively boasting over 20 million casino players around the world. It gives publishers in the affiliate space access to accurate game information, assets and content approved for use direct from the studios.
Kalamba Games says the partnership will help it leverage its affiliate efforts in the most efficient way possible, increasing exposure for new titles, such as the newly released Rumble Ratz MegawaysTM and forthcoming titles, Fruitmax Caslinez and Machina Reloaded MegawaysTM.
The partnership will give Kalamba access to the innovative First Look platform, which already has direct access to more than 800 approved affiliates.
Kalamba Games was formed in 2016 with a mission to disrupt the igaming market through a powerful combination of innovative content and promotional tools. Today, it is more than just a leading development studio. It has become a technology provider and distributor via its own BullsEye RGS, offering distribution and promo tools with a focus on regulated markets.
Gareth Dando, Kalamba Games marketing director, said: “As we continue expanding, having targeted control of what we communicate to the affiliate ecosystem is crucial for us, and First Look Games is the platform to deliver that. It manages the heavy lifting of affiliate outreach while adding a comprehensive and responsible way to promote games to players. From our point of view, this takes affiliate marketing to the next level and there’s nothing else in the industry that can do that.”
Tom Galanis, managing director at First Look Games, said: “We’re delighted that Kalamba Games has chosen First Look Games. It’s an established brand with an exciting pipeline. We look forward to helping support them maximize their potential with more exposure via the industry’s most comprehensive affiliate marketing hub.”
Latest News
Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18
The Plaza Hotel & Casino will honor two popular Las Vegas sports teams with its weekly Welcome to the Weekend Friday Fireworks Show this week and next.
Tomorrow night, Friday, July 11, members of the University of Nevada Las Vegas (UNLV) dance team, the Scarlet Dance Line will be the guests of honor to ignite the fireworks from the TNT box at 9:15 p.m. at Carousel Bar. UNLV alumni and fans are encouraged to wear university gear to Carousel Bar, which will have a DJ starting at 7 p.m. and offer a special cocktail, the Rebel Rita, a frozen strawberry margarita made with Mi Campo Blanco, for the night.
Next Friday, July 18, the mascot for the Vegas Knight Hawks, Risk will be on hand as the TNT ignitor at Carousel Bar honoring the professional indoor football team that plays at Lee’s Family Forum in Henderson. A DJ will again be entertaining guests at Carousel Bar starting at 7 p.m.
Staged from the top of the Plaza’s South Tower every Friday at 9:15 p.m. from May through September, the public can watch the Welcome to the Weekend Friday Fireworks Show for free from in front of the Plaza on Main Street, which will be closed to vehicular traffic during the show for viewing the fireworks from Carson Avenue to Ogden Avenue.
The Plaza’s fireworks will be dependent on weather conditions and are subject to change or cancellation. Updates will be available on the Plaza’s social media channels, including Facebook, Instagram and Twitter.
The post Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18 appeared first on European Gaming Industry News.
Latest News
Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18
The Plaza Hotel & Casino will honor two popular Las Vegas sports teams with its weekly Welcome to the Weekend Friday Fireworks Show this week and next.
Tomorrow night, Friday, July 11, members of the University of Nevada Las Vegas (UNLV) dance team, the Scarlet Dance Line will be the guests of honor to ignite the fireworks from the TNT box at 9:15 p.m. at Carousel Bar. UNLV alumni and fans are encouraged to wear university gear to Carousel Bar, which will have a DJ starting at 7 p.m. and offer a special cocktail, the Rebel Rita, a frozen strawberry margarita made with Mi Campo Blanco, for the night.
Next Friday, July 18, the mascot for the Vegas Knight Hawks, Risk will be on hand as the TNT ignitor at Carousel Bar honoring the professional indoor football team that plays at Lee’s Family Forum in Henderson. A DJ will again be entertaining guests at Carousel Bar starting at 7 p.m.
Staged from the top of the Plaza’s South Tower every Friday at 9:15 p.m. from May through September, the public can watch the Welcome to the Weekend Friday Fireworks Show for free from in front of the Plaza on Main Street, which will be closed to vehicular traffic during the show for viewing the fireworks from Carson Avenue to Ogden Avenue.
The Plaza’s fireworks will be dependent on weather conditions and are subject to change or cancellation. Updates will be available on the Plaza’s social media channels, including Facebook, Instagram and Twitter.
The post Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18 appeared first on European Gaming Industry News.
Latest News
Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18
The Plaza Hotel & Casino will honor two popular Las Vegas sports teams with its weekly Welcome to the Weekend Friday Fireworks Show this week and next.
Tomorrow night, Friday, July 11, members of the University of Nevada Las Vegas (UNLV) dance team, the Scarlet Dance Line will be the guests of honor to ignite the fireworks from the TNT box at 9:15 p.m. at Carousel Bar. UNLV alumni and fans are encouraged to wear university gear to Carousel Bar, which will have a DJ starting at 7 p.m. and offer a special cocktail, the Rebel Rita, a frozen strawberry margarita made with Mi Campo Blanco, for the night.
Next Friday, July 18, the mascot for the Vegas Knight Hawks, Risk will be on hand as the TNT ignitor at Carousel Bar honoring the professional indoor football team that plays at Lee’s Family Forum in Henderson. A DJ will again be entertaining guests at Carousel Bar starting at 7 p.m.
Staged from the top of the Plaza’s South Tower every Friday at 9:15 p.m. from May through September, the public can watch the Welcome to the Weekend Friday Fireworks Show for free from in front of the Plaza on Main Street, which will be closed to vehicular traffic during the show for viewing the fireworks from Carson Avenue to Ogden Avenue.
The Plaza’s fireworks will be dependent on weather conditions and are subject to change or cancellation. Updates will be available on the Plaza’s social media channels, including Facebook, Instagram and Twitter.
The post Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18 appeared first on European Gaming Industry News.
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