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White-label sports gamification leaders Low6 partners with Sportsbet.io to deliver fully bespoke community engagement platform
* Low6 to power the Sportsbet.io Clubhouse for FIFA World Cup 2022 and beyond
* Clubhouse technology puts Low6 at the heart of sports betting operators’ community development needs
* Fully bespoke fan-first gamification solutions for operators add to the Low6 armory, alongside games such as Pick’ Ems, Brackets, and Trivia
The award-winning gamification leaders Low6 announced today that they have inked a three-phase commercial partnership with leading multi-currency sportsbook Sportsbet.io. The exciting first-phase of this will see Low6 deliver a ‘Sportsbet.io Clubhouse’ for the FIFA World Cup. Clubhouse will bring together gamification, rewards, chat, sport personalization and content – putting Low6 front and center in the sports betting operator’s drive to increase community engagement in a cost-effective, high-value way. The bespoke solution becomes an easily attainable add-on for operators through joining forces with Low6, who have always put the sports’ fan community at the heart of every innovation.
For Sportsbet.io Low6’s expertise in raising the game for community development, thereby bringing together the sportsbet.io community via a social clubhouse, will produce huge advantages in both retention and acquisition of customers. Low6’s technology expertise will build out a framework that allows users to interact with other like-minded sports fanatics and give them the ability to discover new ways to bet on sports and games. After an initial period developing this with sports teams, franchises and leagues, Low6 has this summer made the technology available to operators through an easy integration, and has already roared ahead by signing-up some big name partners.
The 2022 FIFA World Cup is only the start of Sportsbet.io’s plans for Clubhouse. The follow-on phase aims to expand the Clubhouse experience across all sports, including Horse Racing, NBA, MLB, J-League, NHL, NFL, EPL, Bundesliga, La Liga, Serie A, Ligue1, Super Lig, Brasileiro Série A, Argentine Primera División and Cricket IPL.
“It’s been a whirlwind few months as we onboard more and more operators who are looking for something more than a cookie-cutter approach to igaming and gamification. Sportsbet are truly leading the way in the sportsbook space with their online proposition, and when we add their expertise to Low6’s equally pioneering gamification technology and deep understanding of GenZ and Millennial audiences, we truly will provide a next-level engagement platform for their ever-growing community” said Jamie Mitchell, CEO of Low6.
“Sportsbet.io has always been about putting the customer at the center of the universe, and that’s why Low6 is such a perfect match for our brand. The team understands how to create world-class customer experiences and we’re working closely to offer the very best to our users,” said Joe McCallum, Director of Sportsbook at YOLO Group. “This is an exciting partnership with a forward-looking company that can help Sportsbet.io remain ahead of the competition.”
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Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18

The Plaza Hotel & Casino will honor two popular Las Vegas sports teams with its weekly Welcome to the Weekend Friday Fireworks Show this week and next.
Tomorrow night, Friday, July 11, members of the University of Nevada Las Vegas (UNLV) dance team, the Scarlet Dance Line will be the guests of honor to ignite the fireworks from the TNT box at 9:15 p.m. at Carousel Bar. UNLV alumni and fans are encouraged to wear university gear to Carousel Bar, which will have a DJ starting at 7 p.m. and offer a special cocktail, the Rebel Rita, a frozen strawberry margarita made with Mi Campo Blanco, for the night.
Next Friday, July 18, the mascot for the Vegas Knight Hawks, Risk will be on hand as the TNT ignitor at Carousel Bar honoring the professional indoor football team that plays at Lee’s Family Forum in Henderson. A DJ will again be entertaining guests at Carousel Bar starting at 7 p.m.
Staged from the top of the Plaza’s South Tower every Friday at 9:15 p.m. from May through September, the public can watch the Welcome to the Weekend Friday Fireworks Show for free from in front of the Plaza on Main Street, which will be closed to vehicular traffic during the show for viewing the fireworks from Carson Avenue to Ogden Avenue.
The Plaza’s fireworks will be dependent on weather conditions and are subject to change or cancellation. Updates will be available on the Plaza’s social media channels, including Facebook, Instagram and Twitter.
The post Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18 appeared first on European Gaming Industry News.
Latest News
Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18

The Plaza Hotel & Casino will honor two popular Las Vegas sports teams with its weekly Welcome to the Weekend Friday Fireworks Show this week and next.
Tomorrow night, Friday, July 11, members of the University of Nevada Las Vegas (UNLV) dance team, the Scarlet Dance Line will be the guests of honor to ignite the fireworks from the TNT box at 9:15 p.m. at Carousel Bar. UNLV alumni and fans are encouraged to wear university gear to Carousel Bar, which will have a DJ starting at 7 p.m. and offer a special cocktail, the Rebel Rita, a frozen strawberry margarita made with Mi Campo Blanco, for the night.
Next Friday, July 18, the mascot for the Vegas Knight Hawks, Risk will be on hand as the TNT ignitor at Carousel Bar honoring the professional indoor football team that plays at Lee’s Family Forum in Henderson. A DJ will again be entertaining guests at Carousel Bar starting at 7 p.m.
Staged from the top of the Plaza’s South Tower every Friday at 9:15 p.m. from May through September, the public can watch the Welcome to the Weekend Friday Fireworks Show for free from in front of the Plaza on Main Street, which will be closed to vehicular traffic during the show for viewing the fireworks from Carson Avenue to Ogden Avenue.
The Plaza’s fireworks will be dependent on weather conditions and are subject to change or cancellation. Updates will be available on the Plaza’s social media channels, including Facebook, Instagram and Twitter.
The post Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18 appeared first on European Gaming Industry News.
Latest News
Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18

The Plaza Hotel & Casino will honor two popular Las Vegas sports teams with its weekly Welcome to the Weekend Friday Fireworks Show this week and next.
Tomorrow night, Friday, July 11, members of the University of Nevada Las Vegas (UNLV) dance team, the Scarlet Dance Line will be the guests of honor to ignite the fireworks from the TNT box at 9:15 p.m. at Carousel Bar. UNLV alumni and fans are encouraged to wear university gear to Carousel Bar, which will have a DJ starting at 7 p.m. and offer a special cocktail, the Rebel Rita, a frozen strawberry margarita made with Mi Campo Blanco, for the night.
Next Friday, July 18, the mascot for the Vegas Knight Hawks, Risk will be on hand as the TNT ignitor at Carousel Bar honoring the professional indoor football team that plays at Lee’s Family Forum in Henderson. A DJ will again be entertaining guests at Carousel Bar starting at 7 p.m.
Staged from the top of the Plaza’s South Tower every Friday at 9:15 p.m. from May through September, the public can watch the Welcome to the Weekend Friday Fireworks Show for free from in front of the Plaza on Main Street, which will be closed to vehicular traffic during the show for viewing the fireworks from Carson Avenue to Ogden Avenue.
The Plaza’s fireworks will be dependent on weather conditions and are subject to change or cancellation. Updates will be available on the Plaza’s social media channels, including Facebook, Instagram and Twitter.
The post Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18 appeared first on European Gaming Industry News.
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