bplay
GiG expands its activity in Latin America
Gaming Innovation Group Inc. (GiG) continues to strengthen its position in the Latin American (LATAM) igaming market, extending their existing relationship with Grupo Boldt to cover a fourth and fifth regulated region under the Bplay brand, over the coming months.
After three previous entries into LATAM markets in 2020 and 2021, GiG is powering the launch of Bplay in Buenos Aires, the biggest Province of Argentina, with both its award winning player account manager and sportsbook. A fifth regulation is expected to follow towards the end of the year in the Argentinian Province of Entre Rios, a jurisdiction where the Bplay brand will benefit from its current exclusivity.
The expansion of the relationship between GiG and Grupo Boldt marks a continuation of GiG’s commitment to development in regulated markets, highlighting its position as a leading partner for igaming operators in Latin America. The strong and steady growth of the three live regulations have already shown strong revenue opportunities, with expectation for further expansion following the addition of these new markets.
Hervé Schlosser, Managing Director of Sportnco Gaming at GiG, said “It is exciting to be playing a big part of the expanding digital iGaming market for LATAM. Our partnership with Grupo Boldt and the Bplay brand promises a great deal of potential, leveraging our combined knowledge and expertise to further consolidate our commerciality in the region.”
Jose del Pino, Business Unit Manager at Grupo Boldt said: “Bplay continues to bring the best gaming experience for our customers in Latin America, leading not only in launching new licenses, incorporating new and great games and products, but also proud of being the absolute leader in customer satisfaction, which is the one true podium that we deeply cherish. Our partnership with GiG and Sportnco Gaming has been a fundamental pillar for delivering the Bplay experience and I look forward to continue growing together.”
The provider announces a new partnership with Argentinian operator bplay
Pragmatic Play, a leading content provider to the iGaming industry, has extended its partnership with leading operator bplay, this time in the Argentinian province of Mendoza.
Following agreements between the two across Argentina in the Buenos Aires, Santa Fe and Entre Rios provinces, and Buenos Aires City, this latest deal sees Pragmatic Play’s Slots, Live Casino and Virtual Sports offerings integrated into its platform to serve the players of Mendoza.
The award-winning slots Gates of Olympus are available to bplay customers, as well as more recent releases including Big Bass – Hold & Spinner. Live Casino fans can also enjoy the supplier’s hugely successful gameshow style experiences such as Sweet Bonanza CandyLand A range of top performing Virtual Sports content completes the deal, with live football, greyhound and horse racing content, all presented with hyper-realism and a wide range of betting markets.
Bplay continues to be a key partner to Pragmatic Play across Latin America, where it maintains its position at the fore of the online casino markets.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play has been enjoying a fantastic working relationship with bplay for some time now across various regions in Argentina, so it’s great to see to continued growth of this cooperation. We’re confident that Pragmatic Play’s content will result in the same strong returns in Mendoza as they have earned elsewhere.”
Sebastian Puente, Product Manager at bplay, said: “We’re well used to the quality that Pragmatic Play delivers to our players and we’re sure that this latest agreement will continue our relationship in just the same vein. “The variety and sheer entertainment that this multi-vertical deal brings adds tremendous value to our proposition in Mendoza province.”
Gaming Innovation Group (GiG) has announced its award winning platform is now live in Mendoza, Argentina, following the launch of the Boldt Group’s popular Bplay site in the province. This launch adds to the growing presence of GiG powered sites throughout the LatAm region.
A strong, locally recognised brand, Bplay is continuing to expand and grow throughout Argentina, now adding a fifth new jurisdiction to the current provinces of Buenos Aires, Santa Fe, Entre Ríos and the City of Buenos Aires.
The launch also further strengthens the partnership between the two companies, with GiG consolidating its position as the online technology partner of choice to the Boldt Group, one of the leading retail and online operations in Latin America. GiG’s powerful proprietary platform and Sportsbook have helped Bplay experience spectacular growth in Argentina, multiplying GGR by over four times in the 12 months between May 2022 and May 2023. As a result of the expanding relationship it is expected that Sportsbook will be launched in Mendoza in Q3, to complement the platform.
GiG’s market leading B2B platform has been specifically designed for highly competitive and complex regulated markets that require localised content and development. This commitment to compliance and customisation has meant that GiG is now regulated in 30 markets worldwide, with 7 more in the pipeline, and provides ample opportunity for growth for Tier 1 partners such as Bplay.
David Bonnefous Saavedra, Commercial Director at GiG said: “Our excellent relationship with the Boldt Group and the continuing expansion of our original deal, highlights the strength of our Platform, technology and managed services teams. We’ve positioned ourselves to be able to support our partners growth aspirations, understanding where those opportunities are and ensuring we not only meet those expectations, but exceed them. It is this ability to offer a localised and personalised service to a tier 1 operator like Bplay, that we believe places GiG as a market leader in the B2B space.”
José del Pino, Business Unit Manager of Grupo Boldt added that “Bplay continues to provide the best gaming experience for our clients in Latin America, leading not only in the launch of new licenses, incorporating new and great games and products, but also improving user satisfaction.”
Argentina
PRAGMATIC PLAY GOES LIVE WITH SLOTS AND VIRTUAL SPORTS WITH BPLAY IN ENTRE RIOS PROVINCE, ARGENTINA
The provider extends its presence in Argentina with bplay deal
Pragmatic Play, a leading content provider to the iGaming industry, has extended its reach in Argentina after taking its slots and virtual sports verticals live with bplay in Entre Rios Province.
The deal sees players of the popular brand gain access to Pragmatic Play’s slots portfolio of high-quality content, including player favourite’s Madame Destiny Megaways.
Alongside this, Pragmatic Play’s collection of Virtual Sports titles, providing greyhound, horse racing and football options is also available for the operator.
The deal marks further success in Latin America for Pragmatic Play, which has seen them expand upon existing partnerships and acquire deals with new operators prompting further development across the continent.
Victor Arias, Vice President of Latin American Operations at Pragmatic Play, said: “Entre Rios Province is an important area for us within Argentina, and we’re very pleased to go live with its leading operator there, bplay.
The strength of our multi-product portfolio has really allowed us to stand out in Argentina and we’re looking forward to growing together.”
Sebastian Puente at bplay said: “This market extension with leading provider Pragmatic Play introduces two thrilling verticals to our offering in Entre Rios, bringing both variety and innovation.
“It’s a perfect cooperation for us, and we look forward to seeing the results.”
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