Connect with us
Prague Gaming & TECH Summit 2024

Bounty Sports

Bounty Sports partners with ITP to tackle fan engagement in North America

Published

on

 

Bounty Sports, the trailblazing North American provider of paid fantasy pick’em, has entered into a strategic content partnership with Inside The Pocket (ITP) the leading free-to-play (F2P, P2P and DFS) aggregation platform, to broaden its distributional scope across Canada and the U.S.

Bounty Sports is currently available in 23 U.S states, as well as the whole of Canada, affording ITP clients the opportunity to position peer-to-peer paid skills-based DFS alongside F2P and P2P verticals to optimize customer acquisition and consumer insights. ITP’s single-integration approach for one or multiple products introduces, in complementary fashion, customer engagement and retention across various products as sports betting regulation continues to roll out across the North American landscape.

The deal sees Bounty Sports deliver its comprehensive fantasy product portfolio to a new network of operators, affiliates, and media partners via the ITP platform, an industry-first aggregation model for the gaming industry. This ground-breaking marketplace now allows a host of innovative suppliers one simple route to market which, in turn, offers ITP clients a wealth of value-creation opportunities across a spectrum of content from a single, seamless integration.

Across the North American market, DFS companies invariably enjoy engaged audiences in many U.S. states or Canadian provinces before they open up to sports betting. This creative collaboration now allows ITP clients the chance to see F2P working in tandem with skill-based gaming and peer-to-peer DFS in an innovative, and socially responsible way.

Advertisement

ITP clients can target specific recreational player-groups and fulfil specific acquisition and retention goals. This partnership very much presents a way of entertaining and educating players without the need to push them towards more questionable introductory offers which have already proven themselves unsustainable for a mutually beneficial and socially-responsible ecosystem.

Over the past 12 months, Bounty has committed significant investment to expanding its peer-to-peer platform as a fan-engagement tool, which hosts contests where fans can compete against each other in daily tournaments with the goal of selecting winning teams. Users earn points for correct selections, where the top-ranked individuals win cash prizes. Its user-friendly platform engages everyday fans who have grown weary of the time-consuming demands of traditional DFS, not to mention the constant threat of being picked off by sharps. Instead, Bounty Sports offers a fun and engaging digital community for its users to interact with other sports fans, without significant cost and time commitments.

Through a single integration, single contract, and single source, ITP opens a full F2P / DFS / skill-games marketplace via the most modular and democratised strategic platform around, assembling the best minds and models for a new era in sports fan engagement, localized to specific markets. ITP’s proven international scope and flair for localization promises to drive diversified fan engagement around targeted free-to-play games. Thanks to its open-aggregation approach, ITP already offers the broadest and best-curated mix of games and formats, with one platform integration acting as a gateway to virtually unlimited content.

Jess Hodgson, CEO at Bounty Sports, said: “Despite some notable successes and consistent growth, this rapidly-changing sector always asks you to evaluate your next best steps. Which is why this third-party collaboration with an aggregator as unique as ITP made such strategic sense for Bounty Sports. Their technical know-how sets them apart in the overlapping F2P / DFS domains of game development, player management and multi-level data.

“Our longstanding contention at Bounty Sports is that traditional fantasy sports models are geared towards the sharps who dedicate significant resources to creating algorithms which can unravel the complexity of DFS scoring systems and last-minute team-roster changes across the leagues. In response, Bounty has created an entirely new ecosystem in which fans can participate in fantasy sports alongside other more recreational users, without being picked off by cutting-edge algos. We’re combining the power of traditional pick’em style pools with the social element of fantasy and F2P.

Advertisement

“In order to excite and attract the largest number of fans participation in North American sports, we need the flexibility to embrace however and whenever they are ready to get involved. Amid the ongoing rollout of regulation and sportsbooks across Canada and the U.S., DFS and the evolving shape of F2P will remain a critical piece of the fan-engagement jigsaw for sports, with the agility to support, educate and engage the casual sports fans. ITP understands this challenge and, together, we are dedicated to raising the roof for the North American sports fan.

“Sportsbooks and media companies across the still-nascent North American market can now enhance their portfolio in league with Bounty Sports and ITP, with this sports betting content aggregation platform affording easy access to the best products on the market, featuring F2P, peer-to-peer DFS and other agile content solutions. So, we look forward to growing our client-base and seeing how our localized games perform in diverse territories as regulation continues to coalesce state-by-state and province-by-province.”

Hussain Naqi, Founder and CEO of Inside The Pocket, said: “We’re thrilled to announce Bounty Sports as our latest high-profile signing. We already know that Canadian compliance around advertising and inducements is strong and stringent. While in North America as a whole, fixed-odds-format games require sports betting licences. Thanks to this exciting collaboration with Bounty, ITP’s deep well of games, data and associated tools can now work in fixed-odds formats but also as peer-to-peer, DFS-style-licence games. Accordingly, we can provide media companies or affiliates with a constant pipeline of games with excellent repeat-play metrics, toggling between free-to-play and pay-to-play if so desired. Equally, we can offer sportsbooks something that is delineated from DFS/existing versions of DFS to help them separate their products from the competition.

“We’re supremely well-positioned to leverage this opportunity because we can diversify content, leverage consumer data and segment it for our clients as the North American market’s shifting sands crystallize. Our complementary partners at Harte Hanks and Xpoint are also affording ITP unique consumer insights and precise regulatory-location control that will allow us to hyper-segment audience communication in good time for the upcoming NFL season the World Cup 2022 football, always tent-pole events for operator performance and correlated marketing targets.

“As the number-one F2P aggregation platform, we offer a unique way for our clients and prospects to acquire and retain repeat-customers at a low cost, but also to stay fully compliant in non-regulated states or provinces. ITP’s all-consuming range of content and data tools helps to drive engagement for sportsbook and DFS audiences, by virtue of a series of game formats that have player-education and augmented activity at their core. Increasingly, however, we are adding a range of new products and game types to our ever-expanding repertoire – from pay-to-play products to pools-based fantasy games. This deal with Bounty is the latest in a long line of compelling propositions.”

Advertisement
Continue Reading
Advertisement

Bounty Sports

Bounty Sports Enter into Agreement with SCCG

Published

on

 

Bounty Sports, the first North American provider of paid fantasy pick’em, has entered into a partnership with SCCG Management to bring their platform, previously only available to Canadians, into the United States. Bounty has committed significant investment to expanding their peer-to-peer platform as a fan engagement tool to average sports fans, supported by SCCG Management and its network of key partnerships.

Bounty Sports hosts contests where fans compete against other fans in daily contests with the goal of picking winning teams. Users earn points for correct selections, where top ranking individuals win cash prizes. This user-friendly platform engages average fans who have grown tired of the costly and time-consuming traditional fantasy sports models. Bounty Sports provides a fun online community for users to connect with other sports fans, without significant cost and time commitments.

Jess Hodgson, CEO of Bounty Sports said, “Whether it’s online or at the office, you see the same few people winning traditional fantasy sports pools. Pros are making a lot of money off average fans, who spend countless hours building rosters only to lose interest. We knew that there was still a desire in the market for fans to engage with each other but had to build a tool to keep the stakes low and the fun high. Bounty has done exactly that. The results and feedback we’ve received so far has been incredible.”

The Bounty Sports team believes traditional fantasy sports models are geared towards experts and pros who dedicate a significant amount of time to learning the complex scoring systems and staying updated on regular roster changes across leagues in which they play. Bounty endeavors to create an entirely new way for fans to interact with and participate in fantasy sports, dubbed “Fantasy Pick’Em”. This brings together traditional pick’em style pools with the social element of fantasy.

Advertisement

Mark Broxterman, Cofounder at Bounty Sports, said, “Most fans have come to accept that playing fantasy sports is a negative sum game. Most online platforms are dominated by a very small minority of players who use complex models and algorithms. It’s no longer a fun game, it’s a business for experts and pros.”

Stephen Crystal, Founder and CEO of SCCG Management, said, “In order to support the largest number of fans participation in US sports, we need to be able to reach out to whenever and however they are ready to engage. Fantasy sports is a huge piece of the sports fan market, and just as traditional fantasy sports bridges and supports the traditional sports betting industry, the Bounty Sports DFS platform bridges and supports the casual sports fans. We are committed to growing the size of the tent for the U.S. sports fan.”

Continue Reading

Trending

Get it on Google Play

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Gaming News Room is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania