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Allan Phang Departs From Galaxy Racer

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Allan Phang, the Chief Marketing Officer at Galaxy Racer (GXR), a transmedia powerhouse focused on esports, content creators, music and sports, headquartered in Dubai, has announced his departure from the organization. He has also announced his departure as Marketing Consultant at Galaxy Racer’s parent company, Riva Technology and Entertainment Limited (RTE).

Throughout his tenure at Galaxy Racer, Allan, together with his colleagues successfully executed award-winning high impact global marketing campaigns. Some of the notable achievements include being part of the team that won the prestigious Cannes Lions Bronze Award and smashed two GUINNESS WORLD RECORDS titles for the “Longest live-stream (video)”, recording live for 268 hours 14 mins 20 seconds and “Most viewers for a charity donation live stream on YouTube”, attracting 698,000 peak concurrent views while raising over US$11Million for charity via Galaxy Racer’s content creator, together with its partners the United Nations High Commissioner for Refugees (UNHCR) and Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI).

Galaxy Racer won Gold and Bronze respectively in the Sports Industry Awards 2022 for Best Esports Commercial Partner of the Year and Best Esports Event of the Year.

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Allan has had the opportunity to work closely with global superstars; Manchester United legend, Mikael Silvestre, Founder and CEO of Talent Lyfe, an innovative agency to represent elite athletes and young talent across all professional sports. He was part of the team which executed an award-winning marketing campaign with former Arsenal captain Pierre-Emerick Aubameyang in the Galaxy Racer Aubameyang Cup, a cross-regional Fortnite: Battle Royale tournament between Europe and the Middle East.

Allan spearheaded the marketing execution together with his team for the biggest esports tournament in the Middle East North Africa (MENA) region, GAMERS GALAXY: Dota 2 Invitational Series Dubai 2022, which garnered over 2 million concurrent views globally, 38 over million total hours watched across all platforms and close to 28 billion total viewership in media coverage.

Allan was previously the Regional Head of Marketing and PR at EVOS Esports, one of the most successful esports organization in Southeast Asia which raised US$16.4 million in Series A and B funding. Some of the projects Allan was involved in during his time at EVOS Esports included launching co-branded apparel with PUMA, helping Visa with its first foray into Southeast Asia’s esports scene, inking a year-long deal with Lazada Indonesia, and cross-collaboration with Universal Music Malaysia artists’.

Previously with AirAsia Esports, he was tasked by the co-founders of AirAsia to spearhead AirAsia Esports initiatives. Allan led the airline’s esports strategy since 2018. He spent about seven years with AirAsia and helmed roles including regional marketing, group partnerships and business development, and employee engagement and internal branding. Allan was instrumental in AirAsia’s regional sponsorship with World Electronic Sports Games (WESG) Southeast Asia, and the sponsorship of the Mineski Dota 2 Professional Esports Team. During his tenure at AirAsia Esports, Allan forged successful partnerships with Razer, Alienware, and Secretlab. Allan’s esports campaigns were highlighted as a success story and case study in World Federation Advertisers (WFA) – Esports Special Report.

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Sportradar and Oddin.gg ink AV betting agreement to elevate and expand esports reach

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Sportradar and Oddin.gg, an award-winning B2B betting-solutions provider for esports, today announced they have entered into a multi-year strategic partnership to offer audiovisual streaming of Oddin’s exclusive esports content to Sportradar’s betting operator clients around the world.

The deal will support Oddin.gg’s growth ambitions in the expanding global esports market, whose betting turnover was estimated to be €83 billion in 2023. It will extend the reach of Oddin.gg’s official competition content by leveraging Sportradar’s market leading position as an AV betting provider.

Sportradar’s global network of 900+ betting operator clients will benefit from the opportunity to offer greater volume and a wider variety of live streamed esports events to their customers, increasing opportunities for engagement with existing and new betting markets. The partnership also paves the way for future collaboration in other areas.

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Oddin.gg holds the official rights to high-profile competitions including the newly released Counter Strike 2 (CS2) which Sportradar will distribute to sportsbooks through the company’s integrated streaming product, providing access to prominent competitions globally and enabling operators to offer exciting new content to their customers.

A number of prestigious competitions are featured in the partnership, including:

• PGL Copenhagen Major 2024, the first Major for the newly released Counter Strike 2;
• Dacha DOTA2 Qualifiers and Main Events;
• Dacha Counter Strike 2 Qualifiers and Main Events;
• Tipsport MCR 2024.

Patrick Mostboeck, SVP Fan Engagement, Sportradar said: “This agreement further strengthens Sportradar’s esports offering while supporting Oddin.gg in realising their growth plans through AV streaming for betting. Sportradar’s ultra-low latency audiovisual outputs, as well as our comprehensive Live Odds and real-time trading solutions, provide betting operators with the critical materials they need to commercialise the global, highly engaged esports fan base.”

Vlastimil Venclik, CEO and co-founder of Oddin.gg shared: “As the forefront innovator in the esports betting sector, Oddin.gg is embarking on a journey by aligning with Sportradar, a leader in the realm of sports data and content distribution. This partnership is not just a collaboration but a combination of distinct strengths, where Sportradar’s extensive and sophisticated video distribution capabilities are set to be the vehicle for our unparalleled esports odds and analytical insights. This strategic alliance aims to harness the best of both worlds, merging our profound expertise and nuanced understanding of the esports betting market with Sportradar’s wide-reaching video distribution.”

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Apeiron Partners with TALON and United Esports To Bring Web3 Esports to Both East and West Markets

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Apeiron, the first-ever web3 god game, today announced a partnership with Hong Kong-based TALON and LA-based United Esports to host the Apeiron x TALON Nova Tournament.

Apeiron is a dapp x god game x roguelite x battle arena, combining classic with modern gameplay to create a unique entertainment experience. The tournament will feature two conferences, each hosting eight top players from around the world. The goal is to showcase Apeiron’s PvP to the world, with the Eastern Conference (Asia) scheduled for April 4-6 and the Western Conference (Americas) for April 11-13.

The tournament will follow a double-elimination bracket format, with matches being best-of-3 matches and the final matches being best-of-5. Each player will bring 3 decks, each with a different Avatar, and once a deck has won a game, it may not be used again within that set. The total prize pool is $30,000, split equally between the two conferences, with rewards ranging from $750 to $5,000 for the top Apeiron competitors.

Participation is by invitation only, and fans influence the selection by requesting their favorite Key Opinion Leaders (KOLs) to join. The participants include notable members of the Web2 and Web3 gaming space, including:

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Web2

  • (East) League of Legends pro player Tsai “GreenTea” Shang-Ching, Thailand content creator gamtoh and Wild Rift analyst Kitiphat “Cyberclasher” Kanjanapiphat

  • (West) top TeamFightTactics player RobinSongz, content creator and chess Woman Grandmaster Nemo, master of card games Deathsie, the most viewed English Hearthstone streamer Rdu.

Web3

  • (East): GamingGridX founder Yellow Panther, Axie Infinity player 1437, GGChronicles’ raiden, crypto gamers, esushima

  • (West): Content creator orangie, content creator Brycent, US content creator rojan, Twitch streamer ralo, METAT8 Esports founder Elijah Flowers

“We are excited to partner with TALON and United Esports from both the East and West to bring competitive web3 esports to a wider audience seeking strategic and fast-paced gameplay. Apeiron’s unique gaming experience challenges players’ strategic thinking, reflexes, and ability to improvise, offering an exhilarating experience for both streamers and viewers to witness and share the most epic clutch moments and comebacks,” commented Frank Cheng, CEO of Foonie Magus.

“The appetite and opportunity for esports within the Web3 space continues to grow and what we love about Apeiron is that it has a low floor making it easy to come in and play, but a high ceiling for experienced players to grow into their mastery of the game,” said Jazz Tham, Co-Founder of TALON.

The post Apeiron Partners with TALON and United Esports To Bring Web3 Esports to Both East and West Markets appeared first on European Gaming Industry News.

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SIS launches market-leading esports product in Kentucky with bet365

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SIS Content Services, part of the SIS Group (Sports Information Services), the leading global multi-content supplier of 24/7 live betting services, has made its market entry in Kentucky with ebasketball from its esports product suite now live with long-term operator partner bet365.

This launch in the Bluegrass State enhances SIS’ reputation as a leading supplier in the esports betting space, widening the audience that can engage with its competitive gaming content across the US. It follows on from successful launches of its esports products in New Jersey and Colorado.

Developed specifically for betting, SIS’ H2H Global Gaming League hosts over 150,000 events per year. The Competitive Gaming content is produced entirely in-house from SIS’ self-contained gaming studios in Milton Keynes, United Kingdom. It has ultra-low (sub-second) latency live streaming, visible ESIC-trained integrity referees for every game, live caster commentary, and on-screen graphics with unique betting prompts to maximize engagement.

SIS’ short-form, event-based esports product provides a full end-to-end solution with integrity at its core and is proven to deliver superior margins around the clock, adding as much as 10% in value to sportsbooks.

Since legalized sports betting launched in Kentucky in September, it has generated $447.8 million in handle across retail and mobile, providing SIS with the opportunity to expand its US offering.

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Michele Fischer, Vice President, SIS Content Services, said: “As Kentucky is a basketball state, we are confident that our ebasketball product will provide an elevated experience for the bettors on the bet365 platform. Our offices are located in Louisville, so it is meaningful to be part of the sports betting infrastructure in our home state.”

Richard Ames, Chief Executive, SIS, and President, SIS Content Services, said: “To grow our esports content across the US has been an aim of ours for some time, and to be able to expand our competitive gaming product into a third US state showcases how we are well-placed to deliver engaging wagering experiences to bettors.”

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