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Symplify, market leaders in CRM and AI cloud solutions, has put pen to paper on a new partnership deal with online gaming company, Play North Ltd.

Play North specialises in creating entertaining online gaming experiences and operates several premium brands, including Dutch site Kansino. The simplicity of the Symplify integration was aided by an already existing relationship with Nordic iGaming platform provider Finnplay.

Symplify will utilise its renowned CRM ecosystem to equip Play North with the ability to optimise its communication strategy across its diverse user base via the Email, SMS and Push Packages.

In addition, Symplify’s proprietary Campaign and Customer journey builder modules will supercharge Play North with the resources to improve its user engagement processes. The cutting-edge solution lets Play North design hyper personalised customer lifecycle journeys in real time built from customer events and campaigns.

Symplify’s CEO Robert Kimber said: “Play North is an impressive gaming business that runs a number of very successful brands and we’re delighted to have the opportunity to work with such a progressive client. Our CRM solution will allow Play North to better communicate its entertaining gaming services within their core markets.”

“Play North has a unique policy in this industry where we do not work with sign up or deposit bonuses. In addition to this our philosophy is to leave the player to enjoy our services with minimal disturbance from us. Against that background we needed a sophisticated CRM partner to ensure that all our customer communication is 100% relevant and served through the right channel at the right time. Symplify is this partner and we are very excited about entering into the next level of CRM together with their capable team” says Klas Winberg, CEO, Play North.