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Brazil

PIXBET is the master sponsor of two programs focused on the sports betting market with presentation by tipster Fernando Verchai

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PIXBET, a leading company in the sports betting and online gaming segments, is increasingly promoting actions on the national scene, both to increase the visibility of its brand and to collaborate with the strengthening of the Brazilian industry.

Duly recognized as the bookmaker that most sponsors football clubs in the country, PIXBET is also supporting two programs focused on sports betting featuring tipster Fernando Verchai. In different media, the two attractions intend to promote the activity in a responsible, fun and educational way.

The program Pega a Visão is broadcast on the Band in Rio de Janeiro on Sunday mornings. Those who can’t keep up with the TV show can check out the full attraction on Band Rio’s YouTube channel. The premiere took place on July 10 and was attended by guests and lasted 15 minutes.os.

“Initially, we wanted a program talking only about betting. But, we ended up doing Pega a Visão as an introduction to the games, presenting information about teams, absences, lineups and each participant giving their guess about the outcome of the game. And, I invite you to follow the Masterbet on Youtube, where we really bet”, detailed tipster and presenter Fernando Verchai.

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With plans to air ‘Pega a Visão’ on national television in the future, Verchai stressed that the content of the two attractions complement each other, so much so that they share the same main sponsor. “PIXBET appears in the middle of the Pega a Visão program because it is the master sponsor and we present the message to the public normally. In Masterbet, we even open the PIXBET screen on the big screen and it’s very clear.

The person clicks on the market, can see the ODDS and bets”, he highlighted. In the words of the tipster, Pega Visão introduces the sports theme and/or event and Masterbet presents the bet itself. Considered the first sports betting reality in Brazil, the Masterbet is recorded at Band’s studios, but shown on its own YouTube channel..

“The Masterbet format is two participants per week. In the first week, one participant wins, in the second week, another participant wins, and in the third, someone else wins. In the fourth and final week, these three winning participants return to see who the grand champion is,” he explained.

In addition, Fernando Verchai made a point of highlighting the importance of relying on the trust of the leader in the sports betting sector in Brazil, PIXBET, in these two projects. “PIXBET is very important, I am very grateful. PIXBET has been sponsoring great clubs like Flamengo, Santos, Vasco, among others and even has Galvão Bueno as a poster boy”.
“So I’m very happy with all this, an excellent house, really big and something that I can bring to the quality viewer. I am talking about a qualified and correct house and I am very happy with the support and for having believed in me and in the programs”, he added.

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Brazil

Kiron Interactive expands Brazilian presence with EstrelaBet partnership

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Kiron Interactive, a leading provider of virtual sports and numbers games, has announced a new partnership with EstrelaBet, one of Brazil’s most prominent online gaming operators, to deliver its innovative virtual sports portfolio to the operator’s extensive player base.

The agreement sees EstrelaBet, the sponsor for nine football teams in Brazil, integrate Kiron’s popular virtual sports games into its online offering. Players will now have access to an exciting range of virtual sports, including football, horse racing, and motorsports, enabling 24/7 betting opportunities across a wide variety of fixtures and markets.

Kiron’s virtual sports games are designed to replicate the excitement of real sports betting, with a staggered schedule of events providing opportunities for in-play betting every two minutes. The games are fully customisable, allowing EstrelaBet to tailor the content, odds, and frequency of events to meet the preferences of its local audience.

EstrelaBet is a leading online gaming operator in Brazil, offering a wide range of sports betting and casino products to players across the country. Founded in 2019, the company has quickly established itself as one of the top three operators in the market.

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The integration of Kiron’s virtual sports content is expected to significantly enhance EstrelaBet’s online offering, providing its players with engaging new betting options and driving revenue.

Steven Spartinos, Kiron Co-CEO, said: “We are delighted to partner with EstrelaBet, one of the biggest names in the rapidly growing Brazilian market. This agreement underlines the appeal of our virtual sports offering and its ability to drive player engagement and growth for operators in markets worldwide.

“We look forward to working with the EstrelaBet team to deliver an exceptional virtual sports betting experience to their players and to supporting the continued expansion of their business in Brazil.”

Fellipe Fraga, Chief Business Officer at EstrelaBet, said: “It is a pleasure to have this partnership with Kiron, allowing us to offer our clients more options for entertainment in iGaming, using new technology and an advanced product.

“We are always looking for ways to enhance our offering and provide our players with the best possible betting experience, and we are confident that Kiron’s virtual sports games will be a valuable addition to our portfolio.”

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Brazil

FBMDS, Planet Invest and EverPlay Score a Fantastic Goal in a Revolutionary Partnership Involving Ronaldinho Gaucho

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FBMDS, a leader in online casino game development, has joined forces with Planet Invest and EverPlay in a partnership to revolutionize the iGaming landscape. This strategic alliance involves the iconic Brazilian football player Ronaldinho Gaucho and sets new benchmarks for innovation and excellence, focusing on the creation of extraordinary online gaming experiences for Latin American markets, with an emphasis on Brazil.

FBMDS, Planet Invest and EverPlay are committed to raising the level of the global iGaming offer. The alliance involving the active participation of football player Ronaldinho Gaucho demonstrates the common will of the three organizations to provide remarkable gaming experiences in the online casino universe and includes a sequence of major releases to be disclosed soon. Ronaldinho’s involvement with new games is anticipated to be a game-changer, bringing innovations tailored specifically for Brazilian iGaming enthusiasts.

By Brazilians for Brazilians with a strong innovation push

With a solid emphasis on meeting the specific needs of Brazilian players, FBMDS brings a deep understanding of the local market. According to Renato Almeida, Director for FBM: “Our Brazilian DNA guides the creation of online casino games ready to surprise the local players. This partnership demonstrates our dedication to delivering games that directly touch the hearts of Brazilians.”

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“Ronaldinho Gaucho’s involvement reinforces our commitment to innovation, localized and high-quality entertainment. We are concentrating efforts to exceed operators’ and players’ expectations and create a set of games that can impact the Brazilian and Latin American markets in force,” said Almeida.

In this synergy between FBMDS, Planet Invest and EverPlay, the three companies intend to add value to the online casino games offering and strengthen the connection with Latin American and Brazilian players through immersive and personalized gaming experiences covering different game types.

A shared vision to raise the iGaming excellence standards

According to Ricardo Namen, Director for EverPlay: “This partnership between FBMDS, Planet Invest and EverPlay goes beyond a simple strategic alliance. It reflects a shared vision of innovation and a commitment to the future of digital entertainment. Together, we are shaping the next generation of online casino games.”

Nilton Leao, Director for Planet Invest, highlights the group’s ambition: “Our goal is to amplify the engagement that Ronaldinho Gaucho brings to his fans. He is a sensation that embodies joy and entertainment. Through this partnership, we are leveraging his unique appeal to deliver unparalleled fun and excitement, enhancing the way fans experience the thrill of iGaming.”

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By leveraging the strengths of each partner, this collaboration aims to generate a global impact by maximizing the impact of the launch of several online casino products across international markets. It also aims to transform the iGaming industry with cutting-edge proposals and to strengthen ties with a set of demanding and passionate player communities, ensuring that each release is eagerly anticipated and celebrated.

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Álvaro Camargo Country Manager Brazil at Xtremepush.

Xtremepush boosts Brazilian presence with Weebet platform deal

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Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has agreed a partnership with platform provider Weebet to enhance its offering for partners in the Brazilian market.

The strategic partnership represents a significant milestone in improving bettors’ experiences across Brazil’s iGaming scene, through Weebet’s work with operators.

With this collaboration, Weebet seeks to popularize personalized messaging and notification technologies for Brazilian operators through Xtremepush innovations.

The initiative focuses on simplifying communication and, simultaneously, meaningful interactions with operator user bases through Xtremepush’s engagement, gamification and AI tools.

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Thus, everyone using Weebet’s software will have access to advanced segmentation features, real-time messaging and promotional campaigns, enabling targeted promotions, personalized offers and timely notifications tailored to player preferences.

“This partnership highlights our commitment to empowering iGaming operators with the tools possible to increase player engagement and contribute to growth. The engagement capabilities that emerge from Xtremepush will certainly offer unparalleled resources to bettors across Brazil,” said Guilherme Di Lucca, Head of Marketing at Weebet.

Weebet’s decision to integrate with Xtremepush reflects a shared commitment to innovation and delivering cutting-edge solutions to the Brazilian iGaming community. This collaboration strengthens Weebet’s position at the forefront of Brazilian iGaming platform providers.

“It is impossible to offer our solution to operators, in a comprehensive manner, without the support of the platforms. Our partnership with a platform, with the characteristics that we found in Weebet, is a significant step towards achieving our objectives in the Brazilian iGaming scene,” said Álvaro Camargo, Country Manager Brazil at Xtremepush.

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