ParlayBay agrees distribution partnership with AzureTech

ParlayBay, the provider of innovative sports betting titles, has agreed to supply iGaming aggregator AzureTech with its popular sports-betting products.

Headquartered in Taiwan, AzureTech is an Asian-focused iGaming company that maintains a strong presence across the continent. This new deal sees ParlayBay expand its Asian foothold and deliver its renowned products to more players across the region.

As part of the agreement, the entire ParlayBay game portfolio including STREAK, BOSS, GEKKO, CUT and RUSH will be distributed in the Asian market through AzureTech’s extensive network of top operators.

A wide selection of fan favourite sports is present throughout ParlayBay’s content offering such as football, basketball, handball, volleyball, cricket, and E-sports with even more set to be added going forward.

This latest partnership maintains ParlayBay’s aim to transform the sports gaming market through intuitive player-centric gaming experiences, that increase player engagement. Products featuring a fantastic UI/UX design create this unrivalled action-filled gaming proposition.

Lightning-fast gameplay consisting of short rounds is at the heart of the supplier’s games with features such as re-buy, cash-out and leaderboards that appeal to emerging demographics.

Patrick Nordwall, CEO at ParlayBay, said: “Azuretech is joining us on our journey to disrupt the iGaming market by enabling distribution of our games to the Asian market. Azuretech’s extensive network of operators aids in a fast-time-to-market and is a sublime partner for our venture.

“The upcoming months will see our introduction of outstanding sports betting games, offering players a remarkable gaming experience and we can’t wait to see them roll out.”

Cora Chen, COO at AzureTech, said: “ParlayBay is a perfect addition to our region, offering a unique set of sports betting games never seen before. Asian players will surely love these games, as they perfectly complement AzureTech’s industry-leading lineup of exclusive, award-winning and supremely innovative games.

“This addition to our portfolio promises to be a game-changer that is sure to energise all to new heights!”