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Collection will look to celebrate gaming culture through an esports-inspired apparel line

Esports entertainment company BLAST has launched an esports-inspired Nike branded apparel collection.

The BLAST and Nike branded collection will look to encapsulate gaming culture and lifestyle through spotlighting and celebrating the people and personalities behind esports – from the talent and players, all the way through to the unsung heroes behind-the-scenes.

The collection will incorporate the iconic colours and design of BLAST Premier with the Nike emblem and will include a t-shirt, cap, hoodie and jersey.

Faye Marlborough, Head of Create Solutions at BLAST, said: “Our ambition is to work with the most reputable brands in the world, and they don’t come much bigger than Nike. Gaming has become a lifestyle over the last few years with the rise of esports, we are excited to be able to encapsulate the passion and uniqueness associated with competitive gaming through this collection.”

The apparel line will be launched and made available for general sale in August during the BLAST Premier Fall Groups (19-28 August).

BLAST Premier is the world’s leading Counter-Strike tournament series, hosting the best players and teams, offering opportunities to regions across the globe and crowning the world champions of CS:GO. Up to 32 of the world’s best teams take part in the seven BLAST Premier events across the year with a combined prize pool of $2,475,000 on the line.