Bark Bets
Playmaker Capital Inc. Brand Yardbarker Launches Sports Betting Focused Email Newsletter ‘Bark Bets’
Playmaker Capital Inc., the digital sports media company that delivers authentic content experiences through its portfolio of sports media and technology brands, announced today that its wholly owned subsidiary, Yardbarker Media (“Yardbarker”), has launched Bark Bets, a new consumer facing, sports betting email newsletter product.
Bark Bets provides users with deep analysis and actionable information on the biggest games and events in sports with the goal of better informing sports fans’ betting decisions. Written by Yardbarker’s in-house sports betting experts, Bark Bets is emailed to readers 5x per week Monday through Friday.
Bark Bets features three sections that each serve to offer readers different insights related to that night’s events to ensure that there is content to meet every sports bettor’s preferred wager type, risk tolerance, and sports betting knowledge. The lead story features a breakdown that previews the top game of the day, and highlights important news related to the game that could impact the betting markets or provide timely betting opportunities to capitalize on. The Quick Picks section gives short and to-the-point analysis of the most promising betting options for additional games that day combined with best-in-class odds integrations. The Betting News and Notes section provides an aggregation of the most popular sports betting content on the Yardbarker website.
“Our mission is to provide sports fans with unique ways to understand and interact with the sports they love,” said Ben Maggin, Yardbarker CEO. “Bark Bets gives readers an opportunity to analyse games through a sports betting filter, ensuring they have all the information they need to make the best sports betting decisions they can.”
Beyond the content, Bark Bets presents multiple opportunities to integrate contextual promotions and offers from leading sportsbooks trying to reach a targeted group of sports betting users. The highly personal and engaging format of the newsletter combined with daily frequency provides the ability to deliver unique and targeted offers related to each night’s slate of games and betting markets.
Bark Bets will join the Morning Bark and Quiz of the Day in Yardbarker’s newsletter portfolio, which has become a centre of excellence for Playmaker. All three newsletters serve as significant referral sources for Yardbarker’s website and generate valuable first-party data.
-
Baltics3 weeks ago
Lithuania’s Nese enters iGaming with a record sponsorship deal
-
Asia5 days ago
Onlyplay Enters into Strategic Partnership with Ritchie Rabbit
-
Africa3 weeks ago
BMM Testlabs Continues Its Expansion in Africa with New Licenses in Botswana and Nigeria to Test Land-Based and Digital Products
-
Australia4 weeks ago
VGCCC Fines Bookmaker MintBet $100,000 for Repeat Breaches of its Responsible Gambling Code of Conduct
-
Compliance Updates4 weeks ago
3 Oaks Gaming extends European reach with Romania licence
-
Central Europe4 weeks ago
Gaming Corps makes key European addition with Fortuna Entertainment Group partnership
-
Africa3 weeks ago
KingMakers’ Nigerian operating business, BetKing, selects Genius Sports to power growth with in-play trading services
-
Press Releases2 weeks ago
OpenBet Powers Record-Breaking 100,000+ Peak Bets per Minute at Grand National 2024