Africa

Honoré Gaming rolls out dedicated loyalty scheme for Africa

Published

2 years ago

May 30, 2022

Reading Time: 2 minutes

Leading sportsbook platform and technology provider has developed a rewards system that can result in an average 24% rise in bets per player per month

Honoré Gaming, the leading online sportsbook platform and technology provider, has developed and launched a loyalty scheme especially for the African market where it is the provider of choice for many big-name brands.

The loyalty scheme takes the level-up format with players able to earn reward points for every bet they place – the higher the expected margin of the bet, the higher the number of reward points the player receives. Points can then be redeemed as cash or free bets.

There are six levels in total and the system has been designed in a way that ensures that between 20% and 30% of active bettors will be able to reach at least level one of the scheme each month.

Players can see their current number of reward points as well as how many they need to clear the next level. To ensure the loyalty scheme delivers fun and transparency, players can also see how many points they will be awarded on the active bets they have placed.

The loyalty scheme has been live with a select number of African operators in markets such as Congo Brazzaville, Chad and Nigeria for three months and these operators have seen on average a 24% increase in the number of bets per player per month.

Christophe Casanova, Chief Operating Officer at Honoré Gaming, said: “Operators are always looking for ways to retain players and reward them for their loyalty to their sportsbook or casino. Loyalty schemes have long been a powerful way of doing this, so we wanted to offer such a scheme to operators in African markets.

“The Honoré Loyalty Scheme has been designed to add an element of fun but also transparency with players able to see how many points they could receive from each of the bets they have placed. That these points can then be cashed in for free bets or free money adds huge value to their play.

“We can already see just how effective our loyalty scheme can be with the operator partners that have been running it for the past few months, so we look forward to rolling it out with our other partners and for them to be able to drive bet volumes while boosting retention rates.”

Africa

BMM Testlabs Continues Its Expansion in Africa with New Licenses in Botswana and Nigeria to Test Land-Based and Digital Products

Published

2 weeks ago

April 8, 2024

GamingAmericas.com

bmm-testlabs-continues-its-expansion-in-africa-with-new-licenses-in-botswana-and-nigeria-to-test-land-based-and-digital-products

BMM Testlabs (BMM; or the Company), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that it has been approved to provide compliance testing, inspections, and certification services for the African countries of Botswana and Nigeria.

The Botswana Gambling Authority and the National Lottery Regulatory Commission in Nigeria, the official gaming regulatory bodies in those states, granted BMM licenses for the land-based and digital gaming markets in the two African countries.

BMM, which opened its office in South Africa in October 2004, is now able to provide comprehensive compliance testing and inspection services for most regulated markets across Africa.

BMM`s Senior Vice President, Africa, Zeena Rossouw said, We are honored that the gaming authorities in Botswana and Nigeria have demonstrated their trust in BMM to license us for product testing and certification. As regulation gains momentum across the continent, the African gaming market offers even more promise for BMM. With a focus on safeguarding the African gaming industry and all its stakeholders, BMM looks forward to working with suppliers and operators to accelerate the deployment of new technologies and products.

Africa

KingMakers’ Nigerian operating business, BetKing, selects Genius Sports to power growth with in-play trading services

Published

2 weeks ago

April 8, 2024

George Miller

kingmakers’-nigerian-operating-business,-betking,-selects-genius-sports-to-power-growth-with-in-play-trading-services

Reading Time: < 1 minute

New partnership sees KingMakers’ BetKing business benefit from Genius Sports’ leading portfolio of in-play content in Nigeria, including football, tennis and basketball

Genius Sports Limited has today announced a new agreement to supply KingMakers, one of the fastest-growing group of betting operators in Africa, with a range of in-play trading services.

The deal sees BetKing power its live betting product with ultra-fast venue content for the Premier League, La Liga, Serie A, Ligue 1, Bundesliga, English Football League, FIBA basketball and every other major European and South American football league.

Genius Sports will also provide BetKing with its market-leading trading services which include modelled odds feeds for major football competitions.

With in-play sports betting growing rapidly across Africa, fast and accurate odds are vital to maximising revenues by increasing the availability of betting markets.

Tim Smeets, Trading Director at Kingmakers said “We’re thrilled to announce our new partnership with Genius Sports. Their trusted trading solutions, including low-latency in-play content on crucial football leagues like the Premier League, will enable us to offer market-leading betting experiences for BetKing users in Nigeria.”

Will Westcott, Head of Business Development at Genius Sports said “Every year, we continue to invest in delivering the highest-quality trading services for the African market. With the value of in-play betting growing across Africa, we’re excited to help BetKing execute its online sports betting vision in Nigeria, by providing it with the fastest, most reliable live content on the market for major sports.”

The post KingMakers’ Nigerian operating business, BetKing, selects Genius Sports to power growth with in-play trading services appeared first on European Gaming Industry News.

Africa

‘Supa’ Celebration as Hacksaw Gaming Takes First Steps into South African Market with Supabets

Published

2 weeks ago

April 8, 2024

George Miller

‘supa’-celebration-as-hacksaw-gaming-takes-first-steps-into-south-african-market-with-supabets

Reading Time: 2 minutes

After nearly a year in making, both Hacksaw Gaming and Supabets are reaping the rewards of their partnership this week! As of the 30th March 2024, Supabets’ players now have access to a plethora of Hacksaw games at their fingertips, and their platform currently stands as the only place players can access our games in South Africa.

The South African market has been on our radar for a while now, but like all good things, this partnership took time, refinery and hard work from both parties. A relatively new market to our expanding industry, but with the potential to be one of the most lucrative we’ve seen in a while. Needless to say, we are thrilled to now be a part of it!

Household Hacksaw names such as Chaos Crew, Wanted Dead or a Wild and The Bowery Boys are now available for Supabet users, and we’re ‘supa’ excited for South African players to immerse themselves in the true Hacksaw experience for the first time ever. But we’re not stopping there. As a homage to this new partnership, we’re planning on increasing our portfolio to over 30 of our games by August, and there are even whispers of game exclusives for South Africa in the future.

Supabets, founded for the people, have been at the forefront of promoting innovative and dynamic experiences for their customers since 2008. Head of Product at Supabet, Bavu Mpama, couldn’t contain his excitement on this recent launch – “What a ride it’s been trying to make this all possible, with the help of the Hacksaw team we are now able to launch one of the best providers in the market at Supabets. It’s been incredible to see the growth of the iGaming industry in South Africa. It’s a huge moment for Supabets, our customers and the iGaming industry in South Africa. We cannot wait!”

“It’s a thrilling expansion into a new region for Hacksaw Gaming, one that I’m confident will see mutual growth of both Hacksaw and Supabets.” Marcus Cordes, CEO of Hacksaw Gaming stated that “as always, our focus remains on delivering the Hacksaw quality we’re known for. Supplying unique and innovative content that is not only visually stunning, but provides players with inventive mechanics that they know and love us for.”

Looking towards that stunning South African horizon, we’re certain that this is just the beginning of what we can provide to this new region of Hacksaw Gaming enthusiasts.

The post ‘Supa’ Celebration as Hacksaw Gaming Takes First Steps into South African Market with Supabets appeared first on European Gaming Industry News.