Playson expands in the Baltic region with OlyBet partnership

Leading supplier increases presence in Estonian and Latvian markets

Playson, the fast-growing digital entertainment supplier, has agreed to supply its popular collection of casino titles to leading Baltic operator, OlyBet.

As part of the latest partnership, Playson will integrate its much-loved games portfolio onto OlyBet’s Estonian and Latvian websites, giving local players access to exciting titles Fruit Megaways™, Burning Wins x2 and Wolf Power Megaways™.

The deal allows Playson to expand its foothold in both Latvian and Estonian markets, providing the company with a wider player reach in the Baltic region and increasing its overall European foothold.

This multi-market integration allows Playson to meet its rapid expansion goals with ease, as highlighted in the company’s new brand identity announcement.

Blanka Homor, Sales Director at Playson, said: “We’re delighted to have a reached an agreement with OlyBet, allowing us to deliver our high quality digital casino content to more players in Latvia and Estonia.

“As part our refreshed brand identity, which includes a renewed focus on expanding our presence across Europe, growing in two markets from one deal is a pleasant and important outcome.”

Tomas Graham, Chief Performance Officer at OlyBet, added: “We’re excited to offer Playson’s amazing games as part of our product offering, their thrilling titles are guaranteed to offer hours of fun.”