IMG ARENA, a leading sports content and technology business, is to become the official data supplier for sports betting for the National Basketball League of Canada (NBL Canada).

The exclusive audio-visual sports betting and data rights deal begins at the start of the next season – 2022/23 – with distribution to IMG ARENA’s network of sportsbook brands worldwide.

IMG ARENA’s ground-breaking technology will enable fans to enjoy real-time data, allowing NBL Canada to grow their reach while also offering sportsbook operators new content.

Audley Stephenson, Vice President of Operations, NBL Canada, said: “This is an important step for NBL Canada as we move into the sports betting realm and it’s an honour to do so with such a respected and experienced partner in this space.”

Mark Wrigley, Rights Director at IMG ARENA, said: “NBL Canada is an established organisation with an exciting brand. We are delighted they have chosen IMG ARENA to work with them on their entry into sports betting and look forward to building a strong relationship to help grow their offering and audience by engaging fans around the world.”

Headquartered in London, IMG ARENA is a sports content and technology hub serving the Sports, Sports Betting and Sports Media eco-systems. IMG ARENA delivers live streaming and data feeds for more than 45,000 sports events annually, as well as for on-demand virtual sports products and front-end solutions, including the UFC Event Centre. IMG ARENA’s clients include the ATP, UFC, DP World Tour, PGA Tour, EuroLeague, MLS and the FA.