Press Releases
Lady Luck Games partners with Future Anthem to unlock never-before-seen views of players
Amplifier AI will allow innovative studio to understand game behavior and build more data-driven products
Lady Luck Games, developers of digital slot machines to gaming operators who maintain a strong focus on the gameplay experience and sticky design, has signed up to the Performance Optimisation module of Future Anthem’s game-changing Amplifier AI.
Performance Optimisation is one of three components offered by Amplifier AI, the all-in-one product built to personalize the player experience for everyone. Casino operators and game studios also use Amplifier AI to personalize player experiences in real-time (Personalisation) and enhance the overall customer experience in gaming (Customer Experience).
Founded in 2019, Lady Luck Games is part of a new breed of disruptive slots suppliers combining creative forces, high-end technology skills, and solid business knowledge.
Amplifier AI will provide Lady Luck Games with an in-depth analysis of every bet players make on their innovative games and products, for the first time allowing it to:
- Visualize player and game behaviors — to provide a clear view of the most impactful behaviors that underpin game design
- Conduct extensive game analysis — to take learnings from their diverse games portfolio across operators to implement improvements
- Optimize game launches — review and assess new game launches across player groups, countries, and brands
- Undertake data-driven game design — continue to build engaging games for targeted player types
- Utilize AI to grow faster — take advantage of machine learning to implement recommendations across games, gameplay and game launches
Vadim Fedorov, co-founder, and CTO of Lady Luck Games says: “AI-powered data analytics is a crucial tool to have for any modern product, in any modern industry. What Future Anthem offers is unique within igaming and we are looking forward to working with their team and utilizing Amplifier AI to get better insights from our data.”
Leigh Nissim, CEO of Future Anthem, adds: “Lady Luck Games has big ambitions and is focused on building engaging games for their players – we’re excited to help them on the next step in their journey. Amplifier AI will enable them to take advantage of the latest generation of AI to build data-driven titles that improve the player experience while optimizing performance across their operator customers.”
Powered by Anthemetrics, the industry’s first game data science platform, Amplifier AI interprets player behaviors at scale to deliver intelligence, predictions, and actions that can be applied to portfolio decisions, product design, and player safety when gambling.
Lady Luck Games joins the group of innovating studios that have partnered with Amplifier AI, including – most recently – RAW iGaming. Future Anthem is also trusted by the likes of Betfred, Big Time Gaming, Blueprint Gaming, DGC, Gamesys, a Bally’s Corporation Company, and Paddy Power Betfair.
The 2024 SBC Summit North America is set to bring a diverse array of stages, sessions, and esteemed speakers, in an event that promises to deliver numerous opportunities for learning, networking, and collaboration. Let’s delve into the highlights from each day of this groundbreaking summit:
Day 1: The Prelude to Insight
As the curtains rise on the inaugural day of the summit, attendees are greeted with a plethora of engaging sessions spanning regulatory compliance, responsible gambling initiatives, and the latest technological innovations. The stage is set for dynamic discussions and thought-provoking insights as industry leaders converge to explore the intersection of regulation and commercial growth.
Day 2: Navigating the Regulatory Maze
Against the backdrop of New York’s iconic Tribeca 360, day two of the summit takes center stage with a focus on regulatory compliance and responsible gaming practices. Attendees can anticipate deep dives into the complexities of mergers and acquisitions, the role of AI and big data in betting, and the imperative of responsible gambling technology. With expert speakers offering guidance and expertise, participants are empowered to navigate the regulatory maze with confidence and clarity.
Day 3: Charting the Course for Growth
As the summit enters its penultimate day, the spotlight shines on strategies for sustainable growth and innovation in the gaming industry. From exploring the symbiotic relationship between responsible gambling initiatives and long-term profitability to harnessing the power of emerging technologies, attendees are treated to a wealth of insights designed to drive commercial success while upholding the highest standards of integrity and compliance.
Day 4: The Grand Finale
As the final day dawns, anticipation mounts for the grand finale of the SBC Summit North America. Attendees can look forward to a culmination of key insights, actionable strategies, and memorable moments as the industry’s brightest minds come together for one last day of inspiration and collaboration. From live editions of the Safe Bet Show to dedicated conference tracks covering sports betting, iGaming, and leadership, the summit concludes on a high note, leaving attendees energized and empowered to chart the course for the future of gaming.
In summary, the SBC Summit North America emerges as a transformative event, offering a platform for dialogue, innovation, and progress in the gaming industry. With stages brimming with thought-provoking sessions and speakers at the forefront of their fields, the summit sets the stage for a future defined by compliance, responsibility, and sustainable growth.
Conferences in Europe
ITL Spain head to Madrid for the largest gaming exhibition in the Spanish calendar
Innovative Technology (ITL) have announced their participation at the largest global network of gaming professionals in Spain. From 7-9 May 2024, Madrid will become the centre of the Spanish gaming industry, celebrating the 40th anniversary of Feria Internacional del Juego (FIJMA).
FIJMA is the most important event in the leisure and gaming industry in Spain where the main companies, manufacturers and experts in the industry gather to learn about the latest slots and gaming equipment innovations. The Spanish team at ITL will be exhibiting their solutions on stand A49 and plan to have their latest note recyclers and coin handling products centre stage, as well as demonstrating how their biometrics solutions can be utilised to benefit the gaming industry to prevent underage gambling.
Jose Garcia Escudero, General Manager for ITL Spain said, “We are looking forward to showing how combining our compact note recycler (NV22 Spectral) and advanced coin recycler (SMART Coin System) gives the best fit for cash handling efficiency for gaming machines in Spain. These solutions now dominate the Spanish gaming market giving operators considerable float management savings, fewer refills, and a massive reduction in coin starvation for improved machine uptime. We’ll also show the new NV4000 mixed denomination note recycler to the Spanish gaming market for the first time, ideal for high volume applications like change and redemption terminals.”
ITL have a range of AI-powered biometric solutions which perform accurate age verification at gaming venue entrances or integrated in gaming machines.
Continuing Jose said, “We will also have our age check devices on the stand for visitors to demo which can help operators prevent someone potentially underage or even self-excluded trying to play a machine or access an age restricted area. ICU Lite can be fully integrated in a gaming machine or betting terminal to automatically estimate age to prevent minors from playing. MyCheckr can be utilised at 18+ entrances to prevent access. Both devices have a one-off cost with no subscriptions and no internet required. Our technology is affordable, available to all and trusted, with no biometric personal data stored.”
Concluding Jose said, “We have very strong relationships with the Spanish market and we’re proud to know that our products will be displayed on a number of stands from our long standing customers. We’re looking forward to seeing everyone in person in Madrid and we welcome you all to stand A49.”
The post ITL Spain head to Madrid for the largest gaming exhibition in the Spanish calendar appeared first on European Gaming Industry News.
NetBet Denmark, a leading name in the iGaming sector, has signed an agreement with Wazdan as it continues to expand its portfolio of the industry’s finest games.
As part of this newly forged partnership, NetBet Denmark is set to integrate the full spectrum of Wazdan’s cutting-edge games into its platform. Players at NetBet can now enjoy an array of engaging titles, including popular offerings such as 9 Coins™ Grand Diamond Edition, Mighty Wild™: Panther, and 16 Coins™.
This collaboration aligns with the operator’s mission to provide its players with an unparalleled gaming environment, marked by innovation and a diverse selection of top-quality games.
Players at NetBet can seamlessly access and enjoy the new additions to their gaming repertoire by visiting the official NetBet Denmark website. The integration of Wazdan’s games is expected to enhance the overall gaming experience for players, offering them a broader selection of titles that cater to various preferences and playstyles.
Claudia Georgevici, PR Manager at NetBet Denmark, said: “Wazdan has come a long way since its founding back in 2010, developing rapidly to propel the company to the forefront of the iGaming industry. As well as innovation, the company has always prioritised enjoyment and responsible gambling in equal measure – making them an ideal partner to help NetBet expand our operations in the Danish market.”
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “It brings us great excitement to forge a partnership with NetBet, a well-established presence in the thriving landscape of Danish iGaming. The potential in Denmark is vast, and our collaboration with NetBet is poised to fortify our standing in this dynamic market.”
NetBet players can now explore the thrilling new titles from Wazdan by visiting the official NetBet Denmark website.
The post NetBet Denmark joins forces with Wazdan appeared first on European Gaming Industry News.
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