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Rivalo signs content partnership with the comedian Rafinha Bastos

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Rivalo continues to trust in the immense potential of the sports betting market in Brazil. After closing relevant agreements with the main American football league in Brazil (BFA), ESPN and the footvolley Mikasa Open, the bookmaker does not stop and is establishing a partnership with comedian and youtuber Rafinha Bastos.

Rafinha Bastos is known for acting as a comedian, actor, presenter and youtuber. In addition, he is a phenomenon on social media, adding 12 million followers on Twitter, 1.5 million people on Instagram and 3 million on Youtube.

In addition, he has been named by the prestigious American newspaper, The New York Times, as the most influential person on Twitter. The comedian was also one of those responsible for the success of the stand-up comedy movement in the country in recent years.

In this way, Rivalo teamed up with the comedian, who, from now on, will regularly produce content for the betting company. Rafinha will use his basketball experience to predict the winners of each stage of the playoffs of the best basketball league in the world. The comedian will use Instagram Stories and Twitter messages to disseminate these actions.

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For Rivalo’s Acquisition Manager Brazil, Guilherme Bucchi, this partnership will strengthen the betting company’s brand in the country: “Another big step towards the consolidation of our brand in Brazil. Rafinha is one of the biggest names in humor and has always show’ in the Podcast presentation. Looking forward to seeing the contents of the interviews and following his tips on basketball, a sport he knows very well”, he concluded.

This partnership also covers two Rivalo-sponsored episodes of the ‘Mais Que 8 Minutos’ talk show hosted by the comedian on his Youtube channel. With the insertion of the Rivalo logo and other activations throughout the special episodes, Rafinha will receive two former basketball players, Thiago Splitter and Gui Giovanoni.

The choice of two great names in basketball is directly related to Rafinha Bastos’ past. That’s because the comedian was a basketball player in 1999, 2000 and 2001. With more than two meters tall, Rafinha acted as a pivot in teams in Brazil and even in the United States in the university division.

The initial episode was shown on April 18 with guest Fred, from Desimpedidos, who in a relaxed chat addressed topics such as the World Cup, friendship with football players, fame and other subjects.

Another episode that will be aired soon with the support of Rivalo, will be with the fighter of mixed martial arts (MMA), Brazilian, specialist in jiu-jitsu and currently in the UFC, Demian Maia.

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Brazil

WA.Technology to showcase Brazil leadership credentials at SBC Summit Rio 2025

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Award-winning supplier already established as go-to B2B platform partner for some of Brazil’s biggest brands

WA.Technology, the award-winning B2B iGaming solutions provider and a trusted partner for Brazil’s top operators, will showcase its latest innovations designed for the Brazilian market at SBC Summit Rio 2025, Stand B290.

Already established as one of LatAm’s favourite B2B providers, WA.Technology is partnered with many of Brazil’s biggest brands, as well as being one of the first major suppliers to have received the necessary certifications to launch in Brazil at the start of 2025.

With a local team established on the ground in Brazil and an office in Recife, WA.Technology has used two decades of experience to develop its latest round of Brazil-focused products, set to be exhibited at Stand B290.

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The company’s highlight launch of 2024 and 2025, Pick‘Em Player Props, has already proven to be a standout acquisition, engagement, and retention tool for Brazil-focused operators and will be key to any operator looking to make its mark on the market.

Combining Fantasy and Sports Betting, WA.Technology’s Pick‘Em Player Props gives players a chance to put their sporting knowledge to the test by predicting individual player performances – capturing the growing popularity of player props betting as well as the Brazilian love of soccer.

Taking second centre stage will be WA.Technology’s hugely popular WA.Lottery vertical. WA.Technology’s partners can now integrate the provider’s newly upgraded lottery product directly into their online casino or sportsbook via a seamless wallet integration.

Representing another high-performing acquisition tool for all partners, players can access more than 70 of the world’s biggest lottery formats, including weekly prizes of $100m across all LatAm and Brazilian draws.

Highly popular Lottery games from the USA, such as Powerball and Megamillions, are also available, with jackpots reaching in excess of $1bn.

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Commenting on WA.Technology’s plans to become a true leader in Brazil’s regulated market, Phyllyp Sedicias, WA.Technology’s Country Director for Brazil, said: “We’re not just talking about Brazil – we’re invested in it. With local teams and offices across Brazil and LatAm,  we understand the nuances of the market and what players want. Our Pick‘Em Player Props and upgraded WA.Lottery are designed to give our partners a competitive edge.

Visit us at Stand B290 to see how we can help you become a true market leader with our unmatched experience and expertise. We have incredibly exciting plans for this year – and we can promise that with a true reputation of excellence, we’re here to be the best.”

The post WA.Technology to showcase Brazil leadership credentials at SBC Summit Rio 2025 appeared first on Gaming and Gambling Industry in the Americas.

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Altenar

Altenar boosts Brazil presence with São Paulo office

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Leading sportsbook provider opens second office in Latin America

Altenar, a leading sports betting and iGaming software provider, has strengthened its support for operators in Brazil with the opening of a new São Paulo office.

Registering an entity in the country highlights Altenar’s understanding of the importance of Brazil’s regulated market for its clients and reflects the company’s continuous global strategy of wanting to be as close as possible to key markets.

Altenar opened an office in Uruguay last year to provide improved support for clients in LatAm and the Brazil entity will bring numerous benefits, including faster onboarding for new customers and invoicing in the local currency.

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Frederico Caputi, Sales Manager at Altenar, said: “Opening the São Paulo office is a strategic step for Altenar as it allows us to better serve our partners and streamline operations within Brazil’s thriving market. This local presence not only enhances our customer support capabilities but also significantly boosts our responsiveness to market needs and regulatory changes.

“It is an exciting development that aligns perfectly with our commitment to growth and excellence in Latin America.”

The post Altenar boosts Brazil presence with São Paulo office appeared first on Gaming and Gambling Industry in the Americas.

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Brazil

Delasport Launches First Partnership in Brazil

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Delasport, a global leader in sportsbook and iGaming solutions, launched its first official partnership in Brazil. With this key step, Delasport is expanding its global presence and advancing the Brazilian sports betting landscape with its highly innovative technology and comprehensive player engagement tools.

Following the recent regulatory advancements in Brazil’s gaming sector, Delasport has successfully obtained the necessary certifications to operate in the country. The company’s entry into this high-potential market aligns with its global strategy to provide world-class betting experiences in regulated markets worldwide.

“Brazil represents a key milestone in our global expansion strategy, and we are happy to launch with the first partner and another one on the way, this time with our full solution,” said Unai Concha, Senior Business Director at Delasport. “We are thrilled to bring our premium sportsbook and iGaming solutions to Brazilian operators, empowering them with the best technology available in the industry today.”

Delasport’s offerings in Brazil include:

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  • A fully managed localized sportsbook platform that is full of innovative features tuned to elevate players’ betting experience
  • AI-driven personalization and engagement tools to optimize player retention
  • Advanced risk management and fraud prevention solutions

Brazil’s regulated sports betting market is expected to experience rapid growth, and Delasport is committed to ensuring a seamless and responsible betting experience for operators and players alike. By leveraging its expertise and innovative solutions, the award-winning B2B supplier aims to play a pivotal role in shaping the future of online gaming in Brazil.

The post Delasport Launches First Partnership in Brazil appeared first on Gaming and Gambling Industry in the Americas.

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