Brazil
Rivalo signs content partnership with the comedian Rafinha Bastos
Rivalo continues to trust in the immense potential of the sports betting market in Brazil. After closing relevant agreements with the main American football league in Brazil (BFA), ESPN and the footvolley Mikasa Open, the bookmaker does not stop and is establishing a partnership with comedian and youtuber Rafinha Bastos.
Rafinha Bastos is known for acting as a comedian, actor, presenter and youtuber. In addition, he is a phenomenon on social media, adding 12 million followers on Twitter, 1.5 million people on Instagram and 3 million on Youtube.
In addition, he has been named by the prestigious American newspaper, The New York Times, as the most influential person on Twitter. The comedian was also one of those responsible for the success of the stand-up comedy movement in the country in recent years.
In this way, Rivalo teamed up with the comedian, who, from now on, will regularly produce content for the betting company. Rafinha will use his basketball experience to predict the winners of each stage of the playoffs of the best basketball league in the world. The comedian will use Instagram Stories and Twitter messages to disseminate these actions.
For Rivalo’s Acquisition Manager Brazil, Guilherme Bucchi, this partnership will strengthen the betting company’s brand in the country: “Another big step towards the consolidation of our brand in Brazil. Rafinha is one of the biggest names in humor and has always show’ in the Podcast presentation. Looking forward to seeing the contents of the interviews and following his tips on basketball, a sport he knows very well”, he concluded.
This partnership also covers two Rivalo-sponsored episodes of the ‘Mais Que 8 Minutos’ talk show hosted by the comedian on his Youtube channel. With the insertion of the Rivalo logo and other activations throughout the special episodes, Rafinha will receive two former basketball players, Thiago Splitter and Gui Giovanoni.
The choice of two great names in basketball is directly related to Rafinha Bastos’ past. That’s because the comedian was a basketball player in 1999, 2000 and 2001. With more than two meters tall, Rafinha acted as a pivot in teams in Brazil and even in the United States in the university division.
The initial episode was shown on April 18 with guest Fred, from Desimpedidos, who in a relaxed chat addressed topics such as the World Cup, friendship with football players, fame and other subjects.
Another episode that will be aired soon with the support of Rivalo, will be with the fighter of mixed martial arts (MMA), Brazilian, specialist in jiu-jitsu and currently in the UFC, Demian Maia.
Brazil
Kiron Interactive expands Brazilian presence with EstrelaBet partnership
Kiron Interactive, a leading provider of virtual sports and numbers games, has announced a new partnership with EstrelaBet, one of Brazil’s most prominent online gaming operators, to deliver its innovative virtual sports portfolio to the operator’s extensive player base.
The agreement sees EstrelaBet, the sponsor for nine football teams in Brazil, integrate Kiron’s popular virtual sports games into its online offering. Players will now have access to an exciting range of virtual sports, including football, horse racing, and motorsports, enabling 24/7 betting opportunities across a wide variety of fixtures and markets.
Kiron’s virtual sports games are designed to replicate the excitement of real sports betting, with a staggered schedule of events providing opportunities for in-play betting every two minutes. The games are fully customisable, allowing EstrelaBet to tailor the content, odds, and frequency of events to meet the preferences of its local audience.
EstrelaBet is a leading online gaming operator in Brazil, offering a wide range of sports betting and casino products to players across the country. Founded in 2019, the company has quickly established itself as one of the top three operators in the market.
The integration of Kiron’s virtual sports content is expected to significantly enhance EstrelaBet’s online offering, providing its players with engaging new betting options and driving revenue.
Steven Spartinos, Kiron Co-CEO, said: “We are delighted to partner with EstrelaBet, one of the biggest names in the rapidly growing Brazilian market. This agreement underlines the appeal of our virtual sports offering and its ability to drive player engagement and growth for operators in markets worldwide.
“We look forward to working with the EstrelaBet team to deliver an exceptional virtual sports betting experience to their players and to supporting the continued expansion of their business in Brazil.”
Fellipe Fraga, Chief Business Officer at EstrelaBet, said: “It is a pleasure to have this partnership with Kiron, allowing us to offer our clients more options for entertainment in iGaming, using new technology and an advanced product.
“We are always looking for ways to enhance our offering and provide our players with the best possible betting experience, and we are confident that Kiron’s virtual sports games will be a valuable addition to our portfolio.”
Brazil
FBMDS, Planet Invest and EverPlay Score a Fantastic Goal in a Revolutionary Partnership Involving Ronaldinho Gaucho
FBMDS, a leader in online casino game development, has joined forces with Planet Invest and EverPlay in a partnership to revolutionize the iGaming landscape. This strategic alliance involves the iconic Brazilian football player Ronaldinho Gaucho and sets new benchmarks for innovation and excellence, focusing on the creation of extraordinary online gaming experiences for Latin American markets, with an emphasis on Brazil.
FBMDS, Planet Invest and EverPlay are committed to raising the level of the global iGaming offer. The alliance involving the active participation of football player Ronaldinho Gaucho demonstrates the common will of the three organizations to provide remarkable gaming experiences in the online casino universe and includes a sequence of major releases to be disclosed soon. Ronaldinho’s involvement with new games is anticipated to be a game-changer, bringing innovations tailored specifically for Brazilian iGaming enthusiasts.
By Brazilians for Brazilians with a strong innovation push
With a solid emphasis on meeting the specific needs of Brazilian players, FBMDS brings a deep understanding of the local market. According to Renato Almeida, Director for FBM: “Our Brazilian DNA guides the creation of online casino games ready to surprise the local players. This partnership demonstrates our dedication to delivering games that directly touch the hearts of Brazilians.”
“Ronaldinho Gaucho’s involvement reinforces our commitment to innovation, localized and high-quality entertainment. We are concentrating efforts to exceed operators’ and players’ expectations and create a set of games that can impact the Brazilian and Latin American markets in force,” said Almeida.
In this synergy between FBMDS, Planet Invest and EverPlay, the three companies intend to add value to the online casino games offering and strengthen the connection with Latin American and Brazilian players through immersive and personalized gaming experiences covering different game types.
A shared vision to raise the iGaming excellence standards
According to Ricardo Namen, Director for EverPlay: “This partnership between FBMDS, Planet Invest and EverPlay goes beyond a simple strategic alliance. It reflects a shared vision of innovation and a commitment to the future of digital entertainment. Together, we are shaping the next generation of online casino games.”
Nilton Leao, Director for Planet Invest, highlights the group’s ambition: “Our goal is to amplify the engagement that Ronaldinho Gaucho brings to his fans. He is a sensation that embodies joy and entertainment. Through this partnership, we are leveraging his unique appeal to deliver unparalleled fun and excitement, enhancing the way fans experience the thrill of iGaming.”
By leveraging the strengths of each partner, this collaboration aims to generate a global impact by maximizing the impact of the launch of several online casino products across international markets. It also aims to transform the iGaming industry with cutting-edge proposals and to strengthen ties with a set of demanding and passionate player communities, ensuring that each release is eagerly anticipated and celebrated.
Álvaro Camargo Country Manager Brazil at Xtremepush.
Xtremepush boosts Brazilian presence with Weebet platform deal
Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has agreed a partnership with platform provider Weebet to enhance its offering for partners in the Brazilian market.
The strategic partnership represents a significant milestone in improving bettors’ experiences across Brazil’s iGaming scene, through Weebet’s work with operators.
With this collaboration, Weebet seeks to popularize personalized messaging and notification technologies for Brazilian operators through Xtremepush innovations.
The initiative focuses on simplifying communication and, simultaneously, meaningful interactions with operator user bases through Xtremepush’s engagement, gamification and AI tools.
Thus, everyone using Weebet’s software will have access to advanced segmentation features, real-time messaging and promotional campaigns, enabling targeted promotions, personalized offers and timely notifications tailored to player preferences.
“This partnership highlights our commitment to empowering iGaming operators with the tools possible to increase player engagement and contribute to growth. The engagement capabilities that emerge from Xtremepush will certainly offer unparalleled resources to bettors across Brazil,” said Guilherme Di Lucca, Head of Marketing at Weebet.
Weebet’s decision to integrate with Xtremepush reflects a shared commitment to innovation and delivering cutting-edge solutions to the Brazilian iGaming community. This collaboration strengthens Weebet’s position at the forefront of Brazilian iGaming platform providers.
“It is impossible to offer our solution to operators, in a comprehensive manner, without the support of the platforms. Our partnership with a platform, with the characteristics that we found in Weebet, is a significant step towards achieving our objectives in the Brazilian iGaming scene,” said Álvaro Camargo, Country Manager Brazil at Xtremepush.
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