Canada
GARY VAYNERCHUK ANNOUNCES THE 5s AS MAJOR LEAGUE PICKLEBALL TEAM NAME; ANNOUNCES RYAN HARWOOD AS THE 5s GENERAL MANAGER AND UNVEILS THE 5s LOGO
Gary Vaynerchuk, recently announced as a new Major League Pickleball (MLP), Team Owner, has confirmed his MLP team name as The 5s, a homage to Gary’s favorite number. Additionally, Vaynerchuk has confirmed Ryan Harwood as General Manager (GM) of The 5s. Harwood, a former Division 1 Player / Captain for University of Pennsylvania’s men’s tennis team, is the current CEO of Gallery Media Group and Founder of PureWow and ONE37pm. Harwood will lead The 5s as they take part in MLP’s 2022 Draft and MLP competitions throughout the forthcoming season, the first of which will take place at Dreamland, Dripping Springs, Texas, from June 3 – 5, 2022. Vaynerchuk has also unveiled the official logo of The 5s, featuring Competitive Clown, one of the recently unveiled 15 new VeeFriends Series 2 characters.
“The 5s are going to be the most exciting team in pro pickleball, and I’m proud to have the opportunity to lead our team as we set about our first season in MLP,” commented Ryan Harwood. “As the whole of the USA is finding out, pickleball is the sport for our age, and when you see it at pro level, you know why the men and women who are competing at the top of the sport are the superstar athletes of the future. Our job at The 5s is to give our team the best possible chance of winning MLP events, and to help make them household names. It’s an exciting challenge, one we’re all hyped about getting started on, kicking off with the Draft at the end of May.”
“5 means the world to me in the context of sports as it was the first jersey number I received and wore when I came to the US.,” explained Vaynerchuk. “My mom knitted that jersey for me, and the number 5 has always been my favorite ever since. Now it’s on our MLP team and in our logo, alongside Competitive Clown, and I couldn’t be more proud to have that number, that means so much to me, as our team name.
“Ryan and I have been business partners long enough for me to know The 5s is in the best possible hands with him as GM,” added Vaynerchuk. “We share a belief that pickleball can truly change lives – it’s a sport that engages people of all ages, and the athletes in our team are the hero figures that will inspire generations to come. It’s also worth saying, we’re in this to win. Ryan and I are fiercely competitive people. I’m excited to see who we can bring into our team in the Draft, and how that group then goes out and performs when we start competition in June.”
The 2022 MLP Draft will be revealed on Saturday, May 28th in a livestream on MLP channels including MajorLeaguePickleball.net, MLP YouTube and Facebook. The Draft will set the teams for MLP’s first 2022 team competition, which will be held at Dreamland, Dripping Springs, Texas, from June 3 – June 5, in which 48 of the world’s best professional pickleball players, 24 women and 24 men, will compete to win the second-ever MLP competition, with the finals set to be exclusively televised on CBS Sports Network. The preceding rounds will also be livestreamed on MLP digital channels.
Canada
Soft2Bet granted Ontario Certification of Registration and readies for imminent launch
Ontario Certificate is hugely promising as Soft2Bet continues its regulatory expansion
Soft2Bet, a leading provider of online betting and gaming solutions to regulated operators worldwide, is delighted to announce that it has been granted a Certificate of Registration in Ontario, Canada’s largest province, moving it one step closer to being able to launch its Tooniebet.com iGaming brand.
Obtaining its Certificate of Registration (Nbr: OPIG1280338) from the Alcohol and Gaming Commission of Ontario (AGCO) will enable Soft2Bet to continue its expansion into the world’s largest regulated jurisdictions.
Ontario has been a major success story for regulated online sports betting and casino in North America in the past two years. The province launched its regulations in April 2022 and latest figures for the fourth quarter of 2023 showed that operators recorded a 21% rise in wagers to CA$17.2bn and a 22% increase in gross gaming revenues to CA$658m, the highest ever revenue total in Ontario’s wagering history. Online casino was the main driver of this growth and generated CA$13.7bn of the total stakes and CA$471m in GGR.
Elisabeth Isaksson, Head of Regulatory Compliance at Soft2Bet, commented: “Being registered with the AGCO in Ontario is testament to the work our compliance and regulatory teams are doing daily to enable our continued expansion in the world’s largest regulated markets. We’re immensely excited about taking our first steps in North America and look forward to licensing and launching in more jurisdictions in the region.”
Chief Business Development Officer Martin Collins added: “This Ontario certification is another significant and important step in our corporate expansion plans. It fits perfectly with our stated aim of growing our regulatory footprint and we very much look forward to continuing forward on this path.”
Soft2Bet is also actively working to obtain a licence in New Jersey and continue its expansion in the Americas. This activity comes after the group obtained B2C licences in Italy, Greece and Romania in 2023.
Boxes
Hacksaw Gaming and DraftKings Score Again in Ontario
2023 saw Hacksaw Gaming go live in West Virginia and New Jersey and now we have made our long-awaited entry in Ontario, Canada. Securing this trio has hit new heights and hopes for further successes throughout the rest of this year.
DraftKings Casino entered the iGaming market in Ontario in May of 2022 and partnered with Hacksaw Gaming in the back end of the same year. As Ontario’s regulated iGaming market only went live in April of 2022, the pair have given an outstanding performance with effective launch strategies and expansive footing in North America.
Apart from gaining an unprecedented reach across regulated markets, the mobile-friendly format of Hacksaw Gaming games can be visited on phone or tablet via the DraftKings Casino app. Boasting an impressive online casino’s selection of over 300 games, DraftKings now welcomes Hacksaw Gaming favourites such as Chaos Crew, Mines, Omnom and Boxes.
“The benchmarks we have set as a partnership are remarkable and we are ready to take on more challenges continuing into 2024,” the Chief Executive Officer for Hacksaw Gaming, Marcus Cordes, said.
BetVictor
Exploring Canada’s video Game Market: Survey Insights
Technology has become a great source of entertainment to many. Video games particularly have garnered interest from all demographics. In Canada, the gaming industry has experienced significant growth, fuelled by increased accessibility to gaming platforms and the growth of online gaming communities.
Statistics indicate that a large percentage of Canadians are engaged in gaming activities, whether it be playing console or PC games, mobile games, or online multiplayer games. The popularity of video games extends beyond leisure pastimes, with many Canadians participating in gaming competitions, attending gaming conventions, and consuming gaming-related content on platforms like Twitch and YouTube.
The number of video game users in Canada reflects how broad the sector is, from mobile games to digital video games, download games and live streaming. In 2024, the gaming sector will see millions of users in each of these categories. Statista projects 13.38 million users for digital video games and 7.35 million users for online games respectively. It estimates that revenue in the Canadian video game market is expected to reach US$3,925.00m in 2024, so it is no surprise to observe the increasing popularity of the sector.
Well-known online casino provider BetVictor has compiled some key points from major surveys detailing the video game market to give further insight into its makeup and potential. The gaming culture in Canada is growing, which means the type of games and genres will grow along with the sector. Statista recently conducted a survey of 1 576 respondents aged 18 – 64 who are avid video game players, with telling results. In December 2023, a survey about preferred video game genres in Canada revealed the top four genres as being Action, Action – adventure, Adventure and casual games accounting for 31% of respondents’ preferences.
David Winter, Marketing Manager at BetVictor notes that “We’ve seen a steady increase in the popularity of action-themed and adventure-themed slots and many providers are exploring how to expand further into this market.”
The popularity of Action games such as platform and fighting games can be attributed to various factors, such as: social interaction, accessibility and inclusivity, social appeal, and cultural influence. With such a diverse audience, all these factors are crucial to understand the appeal of Action games.
In the digital age, gaming has transcended mere entertainment to become a cornerstone of culture, and nowhere is this more evident than in Canada. From coast to coast, a diverse community of gamers is thriving, reflecting the country’s inclusive spirit and passion for technology. Whether it’s the casual gamer enjoying a quick session on their smartphone or the dedicated enthusiast meticulously building a custom gaming PC, Canada offers a welcome haven for all kinds of gamers.
Diving deeper into the Statista results, Strategy games accounted for 29%. This shows us that players have a strong interest in tactical and decision-making games. While role-playing (RPG) and sports games garnered 22% each, simulation and shooters trailed slightly behind at 21% and 20% respectively.
MMO (massively multiplayer online games), as well as MMORPGs (massively multiplayer online role-playing games) and MOBA (multi online battle arenas) came in at 13% and 8% respectively, representing a significant but niche following. With such a diverse array of preferences, the survey underscores the multifaceted nature of interests among Canadian gamers. It highlights the need for game developers to cater for a wide range of genres and gameplaying styles in the Canadian market.
From action shooter games to role-playing adventures, the industry has something for every gaming enthusiast in the Canadian market. Overall, the popularity of video games in Canada reflects a growing cultural phenomenon, where gaming has become a mainstream form of entertainment and a significant aspect of modern-day leisure activities.
Statistics anticipate a compound annual growth rate (CAGR) of 7.10% for 2022-2027, resulting in a projected market volume of US$24.52bn by 2027. Canada’s online gaming market is experiencing a surge in popularity, with a surging number of Canadian players engaging in immersive virtual reality experiences.
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