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Playson unveils fresh brand identity as it evolves to meet long-term ambitions

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Casino entertainment provider showcases modern logo as it eyes further global penetration

Playson, the fast-growing digital entertainment supplier, has revealed a fresh new brand identity including a revised modern logo, reflecting the company’s leading position in the industry and its bold ambitions to deliver the Playson experience to all customers worldwide.

The design of the new logo has been inspired by the strong desire from players to hit the play button across Playson’s diverse games offering, with the sharper red tone illustrating its more aggressive aspirations to provide entertainment and satisfaction with the highest quality of games to the liv­­es of the busy world.

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Playson’s decision to introduce a fresh identity follows a series of internal improvements within the organisation, which has seen several processes updated in line with its global growth strategy. This includes a new product development approach that will influence its future product roadmap.

The refreshed identity comes at a pivotal moment in Playson’s history, following impressive commercial growth in key regulated iGaming markets across Europe.

The company is more determined than ever to produce exciting gaming products with engaging math, all wrapped in beautiful aesthetics, meeting the everlasting demand from audiences worldwide for great games.

Alex Ivshin, CEO of Playson, said: “As we continue to build from a hugely successful period of international growth, we wanted to secure the company’s long-term future and so we updated several processes within the business. Such a move will ensure we are in the strongest position possible to bring more exciting gaming products to the marketplace.

“This refreshed identity is a reflection of the new Playson image, demonstrating who we are and what the future holds for the company. As we head into ICE London 2022, we are looking forward to sharing more details about our ambitious plans with delegates.”

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Introducing the new brand identity also comes at a challenging period for Playson’s people based in Ukraine, with the company supporting either relocation to safer parts of the nation or moving to a different country. The company’s decision to remain committed to a brand refresh further illustrates its agility and efficiency.

Ivshin added: “This has been a very difficult time for many of our people in Ukraine. We are incredibly proud of their ability to remain optimistic, resilient and dedicated to producing quality products during the toughest of circumstances. We continue to be a tight-knitted team full of extraordinary individuals, determined to progress with a large scale project that has been under development for several months.”

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The MeridianBet – Golden Matrix Transaction Secures Approval at GMGI Shareholder Assembly

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The MeridianBet Group, Southeast Europe’s leading Business-to-Consumer (B2C) sports betting and gaming group, operating in multiple markets across Europe, Africa and Latin America, announced that the shareholders of Golden Matrix Group (GMG), a developer, licensor and global operator of online gaming and eCommerce platforms, systems and gaming content, have voted to approve the acquisition of MeridianBet.

Commenting on the merger Zoran Milosevic, Chief Executive Officer of MeridianBet Group, said: “Today marks a major milestone for MeridianBet and I am thrilled that the shareholders of Golden Matrix have overwhelmingly voted in favor of the acquisition of MeridianBet. By joining forces, we are not only expanding our reach but enhancing our ability to provide customers with a diverse and comprehensive offering whilst creating a leading global betting group. I look forward to announcing the completion of the deal in due course.”

The post The MeridianBet – Golden Matrix Transaction Secures Approval at GMGI Shareholder Assembly appeared first on European Gaming Industry News.

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BMM INNOVATION GROUP TO EXHIBIT AT THE INDIAN GAMING TRADESHOW (IGA) APRIL 10-11 AT THE ANAHEIM CONVENTION CENTER, DEMONSTRATING COMMITMENT TO TRIBAL PARTNERSHIPS, INDUSTRY ADVANCEMENT

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The BMM Innovation Group will exhibit in Booth No. 628

BMM Innovation Group (“BIG” or the Company), a technology conglomerate providing world-class services and cutting-edge solutions to the global gaming industry, today announced that the Company and its representatives are exhibiting, attending, and speaking at the Indian Gaming Association (IGA) Tradeshow April 10-11 at the Anaheim Convention Center in Anaheim, California. BIG, which includes BMM Testlabs, BIG Cyber, and RG24seven Virtual Training, will exhibit in Booth No. 628.

BMM Innovation Group Chief Marketing Officer Laura Olson-Reyes said, “The IGA event serves as a cornerstone in our ongoing commitment to strengthening partnerships with Tribal stakeholders, understanding their evolving needs, and collectively driving innovation and progress in the industry. We are excited to engage in insightful discussions, share our expertise, and showcase our latest services that empower and protect Tribal enterprises.

Experts and thought leaders from BMM Testlabs, BIG Cyber, and RG24seven Virtual Training will be on hand at the booth to discuss the Companyߣs testing, certification, cybersecurity, and training solutions for land-based and digital Tribal markets.

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In a show of support for Tribal gaming, the BIG Group will be presenting a scholarship to the Tribal Gaming Protection Networkߣs NextGen initiative during the show. This initiative brings together a talented group of emerging leaders and young professionals in the Tribal gaming industry.

Olson-Reyes said, Éc;We are proud to have served Tribal gaming and supported its communities for more than 23 years, and we are honored to contribute to the Tribal Gaming Protection Network and its focus on creating a nurturing environment for young professionals to collaborate, learn, and lead in the Tribal gaming sector.

BIGߣs thought leaders will speak on several panels during the IGA conference:

  • 3 p.m. Monday, April 8 Room 204B: Amit Sharma, Chief Executive Officer of BIG Cyber, will present on Data Security and Privacy in AI-Enabled Casinos
  • 10 a.m. Tuesday, April 9 Room 203B: Sharma will speak on a panel on Tribal Gaming Security Standards ߝ why they matter and a possible roadmap to building a dedicated Tribal security gold standard
  • 3 p.m. Tuesday, April 9 Room 204A: Wendy Anderson, Chief Executive Officer of RG24seven Virtual Training, will speak on a panel focused on The Staffing Challenge: Innovative Approaches to Casino Workforce Management

Visit xpressreg.net to register for free entrance to the IGA trade show exhibits, courtesy of BMM.

 

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Casimaru.com Reinforces the Product with the New Free-Play Feature

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In the dynamic world of online casinos, Casimaru.com emerges as a standout player, captivating customers with its innovative approach to the online casino experience. Casimaru.com has recently introduced a game-changing feature to its platform – a free-play slot feature that is set to redefine the way new players enter the online casino world.

Casimaru.com, a leading online casino portal web site that has garnered attention for its exclusive offers, accurate information, and entertaining content. As a hub for both avid casino enthusiasts and beginners, Casimaru.com has become synonymous with a top-tier portal web site, listing numerous online casino sites that cater to players of varying preferences.

Recognizing the evolving demands of the online casino community, Casimaru.com has taken a significant step by introducing a new free-play slot. This strategic move aims to attract a broader audience, providing both novice and experienced players with the opportunity to explore the latest slot games without financial commitment.

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The free-play slot enhances the overall gaming experience, allowing users to familiarize themselves with the diverse array of games available on operators. Players can now engage in risk-free exploration, capturing the characteristics of various games and discovering new favorites.

Moreover, Casimaru.com hosts free tournaments by utilizing the free-play slot feature, further elevating the excitement for players. This innovative approach does not only adds an element of competition but also encourages players to immerse themselves in the online casino world. The free tournament serves as a gateway for players to experience the thrill and enjoyment of online gaming without any financial risk.

The free-play slot feature on Casimaru.com is made possible through collaboration with one of the leading game providers in the industry. This partnership ensures that the feature is not only enticing but also supported by high-quality, engaging content. By joining forces with a renowned game provider, Casimaru.com fortifies its position as a trailblazer in the online casino industry, providing players with the latest and most accurate information, as well as the highest quality gaming experience.

Ultimately, Casimaru.com sublimates the feature into even more effective opportunities for increased player engagement, drawing individuals into the world of online casinos and encouraging them to stick around for a more immersive and enjoyable gaming experience.

The post Casimaru.com Reinforces the Product with the New Free-Play Feature appeared first on European Gaming Industry News.

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