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Better Collective acquires Canada Sports Betting

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With the acquisition of Canada Sports Betting, Better Collective makes a strong entry to the Canadian market just before the largest province of Ontario launches online sports betting in April 2022. In connection, Better Collective is updating its Financial Targets for the financial year 2022.

Sports betting media group, Better Collective, announces that it has on March 23, 2022  acquired the assets of  Canada Sports Betting (‘CSB’), for a maximum purchase price of 21.4 mEUR (23.5 mUSD). Better Collective expects that the Canadian activities will generate revenue in excess of 5 mEUR during the financial year 2022. CSB was launched with an ambition to guide sports fans to wagering websites that will suit their betting needs and has become an established sports betting brand with a solid position in the market by helping their users make informed online betting decisions.

The province of Ontario, with a population of approx. 15 million people and a GDP that would place them as the 6th largest state in a US setting, has already granted licenses to multiple commercial operators. The launch of online sports betting in Ontario will take place on April 4, 2022, and a number of other provinces throughout Canada are expected to take steps to regulate their online sports betting markets in the near future.

The Transaction
The purchase price amounts to  a maximum of 21.4 mEUR (23.5 mUSD), of which 15.9 mEUR is an upfront cash payment and 5.5 mEUR is a deferred cash payment contingent on certain deliverables within three months. Better Collective has recently expanded its credit lines with Nordea Bank by 100 mEUR to finance further acquisitions, including the CSB assets.

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Better Collective in North America

Following the execution of Better Collective’s acquisition strategy and ongoing investments in the North American sports betting market, Better Collective’s US business has developed successfully, with high growth and a rapid increase in profitability. The acquisition of CSB underlines Better Collective’s intention to achieve a leading position as an online sports betting media in Canada. This will be enabled by a number of strong product offerings from existing brands, including Action Network and VegasInsider and the newly acquired CSB.  In the light of this, Better Collective expects the North American market to continue growing with increasing revenue and operational earnings.

Jesper Søgaard, CEO of Better Collective, says:

“I am very happy to include Canada Sports Betting in the Better Collective product portfolio. This acquisition gives us a strong foothold in a Canadian market, which is developing in a very promising direction. With these new websites and with support from our established North American business, I believe we can develop these assets to become flagship brands within sports betting in Canada. ”

Financial targets 2022 update
In connection with the acquisition of CSB, Better Collective updates its financial targets for the financial year 2022. Operational earnings (EBITDA) is now expected to reach approximately 80 mEUR (previously approximately 75 mEUR). Other financial targets relating to organic growth and debt leverage remain unchanged. The updated financial targets reflect the expected earnings from the Canadian market and a generally strong business performance in the first months of the year.

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Affiliate Industry

Casino Guru shortlisted for GamingTECH CEE Awards 2024 in two prestigious categories

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Casino Guru, the biggest and most up-to-date online casino database and an online gambling authority, has been shortlisted for two esteemed categories at the GamingTECH CEE Awards 2024. The company has been recognized for its exceptional performance and dedication to excellence in the field of online gambling.

Casino Guru is proud to announce its shortlisting for the categories of “Best Affiliate in CEE” and “Best Support for Responsible Gambling”. This acknowledgement highlights the company’s unwavering commitment to providing a safe and responsible gaming environment while delivering outstanding affiliate services in the Central and Eastern European region.

Casino Guru has firmly established itself as a frontrunner in both categories, thanks to its consistent delivery of top-notch services across all facets of the iGaming industry. The company’s dedication to promoting responsible gambling practices has been particularly noteworthy.

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In the category of “Best Support for Responsible Gambling,” Casino Guru’s participation in safer gambling stands as a testament to its innovative approach towards ensuring player safety. The company’s Gamtegrity platform, home to groundbreaking projects like the Global Self-Exclusion System (GSES), the Casino Guru Academy, and the Casino Guru Awards, has set a new standard for responsible gaming initiatives.

Moreover, Casino Guru’s commitment to transparency and integrity in providing comprehensive information about casino operators and brands has earned it a well-deserved place on the shortlist for Best Casino Affiliate. The company’s efforts in this regard have significantly contributed to enhancing the overall player experience in the iGaming industry.

The final voting for the GamingTECH CEE Awards 2024 will take place on March 26th during the prestigious Prague Gaming & TECH Summit. Attendees will have the opportunity to cast their votes, and the winners will be announced and honored at the GamingTECH CEE Awards 2024 Ceremony, which will be held at the exclusive Endorphina Club 777 Networking Party.

The Endorphina Club 777 Networking Party, sponsored and hosted by Endorphina, is scheduled to take place on March 26 at 19:00 at the Theater Royal, Vinohradská 2165, 120 00 Vinohrady. The Awards Ceremony is set to commence around 21:30, promising an evening of celebration and recognition for the industry’s top performers.

Casino Guru extends its gratitude to GamingTECH for the nominations and looks forward to the final results with great anticipation.

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Affiliate Industry

ICE and iGB Affiliate smash all records ahead of next chapter opening in Barcelona

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  • 52,345 unique attendees •100,000+ visitor days • 164 nations represented • ‘Perfect platform’ to grasp opportunities offered by Barcelona

The international gaming industry turned out in huge numbers to mark the last editions of ICE and iGB Affiliate to be held in London with a record 52,345 gaming professionals attending both shows.

New records were set across the board ahead of the January 2025 relocation to Barcelona.  The ICE unique attendance of 45,050 represented a 12% year-on-year increase with iGB Affiliate registering a total of 7,295 unique visitors, an uplift of 27% on the previous highest which was set at the 2023 show.

Visitation figures, which measure the number of person days gaming industry professionals spent at ExCeL London topped 100,000 for the first time in the exhibition’s near nine decade history.

The international appeal of ICE and iGB Affiliate was very much in evidence with representatives travelling to London from 164 nations stretching from the United States to Uruguay, Brazil to Botswana and Spain to Singapore.

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Excluding host country the United Kingdom the nations registering a four figure attendance comprised: Malta (3,364 visitors), United States (1,913), Bulgaria (1,659), Cyprus (1,658), Spain (1,483), Germany (1,235) and Brazil (1,134).

Stuart Hunter, Managing Director, Clarion Gaming said: “February’s historic editions of ICE and iGB Affiliate were what I would describe as ‘I was there’ events. ICE and iGB Affiliate occupied every square millimetre of exhibition and meeting space available at ExCeL London and I am hugely grateful to everyone in the industry for creating an experience which was full of energy, excitement and optimism for the future

“Our exhibitors made a herculean effort to bid farewell to London in style and from all of the feedback received at show and from subsequent emails and conversations the celebratory mood connected with everyone who was present.”

He added: “Each year we commission an extensive and independent programme of research conducted amongst both exhibitors and visitors. That process is currently underway and it needs to run its course for me to share the findings. What I can say is that the headline figures are hugely encouraging. The response rates are unprecedented which shows a community of customers that’s really engaged with the brand.

“In terms of the satisfaction rating ICE is enjoying an approval score of 95 (out of 100) compared to the average for all UK-based business-to-business events of around 50. Whilst that’s really satisfying we are very aware that the bar has been set for Barcelona 2025. The entire team is confident that we can maintain and improve on what London has delivered. Make no mistake these are hugely exciting times for everyone that’s involved with ICE and iGB Affiliate.”

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Portfolio Director Naomi Barton, who led the team responsible for delivering iGB Affiliate described the response to the  show as being ‘phenomenal’.  She confirmed: “The 2024 edition of iGB Affiliate re-wrote the record books with more attendees than at any time in the event’s history. The 7,295 unique visitors was 27% up on 2023 and represented the fourth consecutive year of double digit growth.

“All of the key performance indicators that we apply came out in positive territory with the number of exhibitors and sponsors totalling 250 (+11% year-on-year) occupying a total of 13,647 sqm of space (+16% year-on-year).  We are recording best ever satisfaction ratings and the volume of re-bookings for iGB Affiliate in Barcelona is off the scale.

“I don’t believe an iGB event has ever been in such a healthy position as we all look forward to an even brighter future for our market-leading event brands.”

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Affiliate Industry

Blaze Gaming turns up the heat by joining First Look Games

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Rising star studio gets serious about game promotion by partnering with award-winning marketing platform that directly connects providers and affiliates

First Look Games, the ultimate marketing platform for game studios, has partnered with Blaze Gaming as the up-and-coming provider looks to drive awareness of its titles among affiliates and players.

As a partner of First Look Games, Blaze Gaming gains access to a fully branded library where it can upload information and assets for each of its games. This can then be downloaded by a network of approved affiliates and used to create reviews and previews.

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The First Look Games library is powerful and sophisticated, with providers such as Blaze Gaming able to upload game sheets, logos, images and videos for each title in their portfolio.

The provider can even offer demo links for each of its games, with player verification that is carried out seamlessly by 1account. This means that affiliates in highly regulated markets such as the UK can still offer demo games to their audiences.

Blaze Gaming has complete control over the assets it shares via its library, and when those assets are made available to affiliates. It can even offer a “first look” to certain affiliates up to two weeks before a new game launches.

This allows affiliates to build anticipation of the game ahead of its launch – when it goes live, players can then fire up the reels without delay.

Elliott Resnick of First Look Games, said: “It’s great to see Blaze Gaming engaging with affiliates by using our award-winning platform. First Look Games provides cost-effective game marketing that is proven to work, and Blaze can now take advantage of its unrivalled power and reach.”

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Keith Goddard, CEO at Blaze Gaming, added: “We are excited to leverage First Look Games and its suite of features and tools to directly connect with affiliates and make them aware of the awesome games in our portfolio so that more players can discover Blaze Gaming and our innovative, entertaining slots for the first time.”

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